Cohesion brand intoduction

© COHESION Design Services LimitedWinning hearts, winning minds

Winning hearts, winning minds

COH Brand Intoduction.indd 1 11/12/2010 16:52


Who are we?

COHESION BRAND SERVICES

We are a specialist branding service for established or start-up businesses. We are adept at creating new brands, reinvigorating established ones or just giving support for the challenges your brand will face.

We offer a complete brand experience that will create a lasting impression.



How we’d work with you

Define

Create

Explore

Implement

Deliver

Agree the briefProject set-up meeting, detailed Q&A session, review project scope and key deliverables.




Define

Create

Explore

Implement

Deliver

Develop initial conceptsCreate three creative approaches and apply to three of the key deliverables. Meet to present concepts to agree preferred approach.




Define

Create

Explore

Implement

Deliver

Test effectiveness and resilience of ideaProgress the preferred option applying it to three key deliverables for client approval.




Define

Create

Explore

Implement

Deliver

Bring ideas to lifeApply approved creative approach to all deliverables.




Define

Create

Explore

Implement

Deliver Deliver, deliver, deliverArtwork and arrange production of all deliverables prioritised to your timetable



Service levelsDeveloping long-term relationships

Through effective project planning at the beginning stage of a project we identify realistic dates when content

needs to be supplied and proofs will be returned to our clients that enable delivery dates to be met. This will vary

project to project depending on the size and scope of the task but in all cases it is done in consultation with the

client. Things however do not always go to plan therefore we have a flexible approach to delivering projects on

time. Once we commit to a project, should there be slippage on the plan, if it’s within our power to do so we’ll aim

to make up the lost time.

We also have a culture of participation which allows our clients to have direct access to our creative staff. In this

culture of participation, customers become co-creators of a project. This makes them feel part of the process,

not just the end result.



Don’t take our word - speak to our clientsLEDMA LIMITED

Since the launch of Omneport we have had good publicity and people are using the system worldwide. This could not have been achieved without your considerable input in designing our logo, creating the visual brand and theme and organising and designing our stand at the Business Travel Show in London. Besides the creative flair, what has been so very good has been the way in which the service was – and continues to be - delivered by Cohesion, the willingness to fit in with our idiosyncrasies and to make what seemed big chasms turn into very shallow ditches.

More recently Omneport Central has received your attention and again we have a product that has been well designed, so clients find it very easy to use.

I am also very pleased with the way in which myTsafe our new product due to launch has been designed and the look and feel of the system. In a new emerging market it is vital to be nimble and change tack frequently to meet the demands of the market. I know that with Cohesion we have a partner who can help us achieve our objectives.

As an organisation that has been with us since our inception I look forward to a further productive 2009.

Gulliver ImminkManaging Director Ledma Limited

ULTIMATE FINISH

Cohesion were given a brief to re-design our brand image and strapline as to some extent we were guilty of creating confusion in the market place.

Paul and his team did an exemplary job from start to finish resulting in some very creative and unique ideas. The new branding and hierarchy has now been successfully implemented into our ecommerce site at www.theultimatefinish.co.uk and has resulted in increased sales through a better brand awareness within our sector. Jez GilmanDirectorUltimate Finish

K&G ENGINEERING

Working with Cohesion has been a rewarding experience. Their thinking has helped us re-position our company whilst their creativity has developed a brand image that reflects the quality products we deliver. We never believed that their work would have the impact on our business that it has. In the past year our sales are up by over 40% and we are winning business we would not previously have been considered for.

Throughout the whole experience we were totally impressed by the professionalism of the Cohesion team and their attention to detail. Kevin WaughManaging DirectorK&K Engineering

KENT MUSIC

Cohesion Design helped us implement our corporate identity in a professional and interactive way. We were impressed by their attention to detail and the level of personal commitment to the project was well beyond what we might reasonably have expected. Graham StandleyChief ExecutiveKent Music



Don’t take our word - speak to our clientsCHARTERED INSURANCE INSTITUTE

We are now in our sixth year of working with

Cohesion, their flexible approach has helped develop

a long term relationship and we now consider them

more a partner than a supplier. They have been a

valuable asset helping us to manage our brand and

with the design and production of our marketing

collateral and corporate events. They are a pleasure

to work with giving us direct access to their design

teams who make it their mission to understand

our requirements and deliver, no matter how tight

our deadlines are. Their quality service and friendly

manner give us a competitive advantage in a

challenging market place.

Niall BoydHead of Product Marketing, Chartered Insurance Institute

CHARTERED FINANCIAL ANALYST INSTITUTE

As a global organization, but “not for profit”, we look

to work with partners who pay attention to detail,

provide flexibility yet still give us value for money.

Cohesion meets the brief and adds value.

Steve WellardDirector, Marketing & Communications (EMEA)Chartered Financial Analyst Institute

M4 UNDERWRITING

Cohesion Design have worked with us from the

beginning of M4 Underwriting. We enjoy working with

Cohesion as their experience and knowledge of our

industry make our lives easy. Their helpful efficient

attitude ensures that our deadlines are met without

compromising on creativity. We would not hesitate

to recommend Cohesion to anyone needing a design

service.

Graeme SuttonDirectorM4 Underwriting

CHARTERED INSURANCE INSTITUTE

I have recently utilised Cohesion to produce

e-flyers to advertise local events and activities to

CII members in Scotland. These e-flyers have been

designed in a simplistic and consistent manner and

are proving to be extremely effective with a marked

improvement in event attendance being achieved

since their launch.

David IrvineArea Marketing Manager Scotland & Northern IrelandChartered Insurance Institute

Designing success for the financial services industry


Cohesion brand intoduction

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