The Coherence Premium

SIMON RAMLANSUNU FEBRIAWAN PRAYOGO

Brand Management

Definition: Aligns its differentiating internal capabilities with the right external market position.

Company growth emanates not from the core but from the acquisition of apparent adjacencies that are often anything but and the exploration of "blue oceans" that turn out to be unswimmable

Focus on what you do best and make every decision across every business

Distinctive capabilities system

Marketplace opportunities

Coherence Premium

Outsize Returns

Logistics Operation/Buyer Power Company Success??

Everyday Low Prices

Aggressive Vendor Management

Expert Point-of-Sale Analytics

Superior Logistics

Rigorous Working-Capital Management

The Power of Coherence “Right to Win”

5

Capabilities SystemProduct & Service Fit

Way To Play

• Science-based Innovation• Rx-OTC Switching

Claims-based Marketing

Ability to Influence Regulatory MGT and GVT Policies

• Channel MGT• Portfolio MGT

SUCCESS!

The Coherence Test

Losing

#Winning

Aligned Strategy Capabilities System Product/Service Portfolio

Winning

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