Speeding Human-Centered Technology to MarketOn-site ethnographic research puts you in your customers’ shoes, and their hearts. Hyper agile development turns those insights into better customer experiences in record time.

Solution Overview Digital Engineering

From shopping to socializing, working and hanging out with friends, more and more of our lives are experienced through software.

Digital Engineering

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MEETING HUMAN, NOT TECHNICAL, NEEDS

From shopping to socializing, working and hanging out

with friends, more and more of our lives are experienced

through software.

Feeling lonely? Fire up Facebook and look longingly at the fun

your long-lost friends are having. Need anything from health

insurance to a vacation to kitchen knives? A universe of offerings

and reviews — not to mention two day free delivery — is at your

fingertips. Bored? Play anything from interactive Scrabble to your

favorite TV show on any of the multiple screens littering your

bedroom or living room.

Each of these digital experiences teaches us that getting what we

want should be easy and instant. It also teaches us that software

should not only make it intuitive to find what we need but antic-

ipate those needs. Whether it’s the design of an iPad, viewing

suggestions from Netflix or one-click ordering from Amazon,

the most successful “digital” offerings are those that “get” how

humans really work, live and play.

But all these changes, and the new market leaders they have cre-

ated, are only the opening scenes in the digital revolution. The

next acts will bring:

• A flood of new data from sources as varied as wearable sensors

to social media, smart appliances and industrial robots;

• Quantum leaps in the predictive capabilities of artificial

intelligence, allowing us to more accurately anticipate our cus-

tomers’ needs, and

• New interfaces such as natural language and virtual and auto-

mated reality that make it ever easier for customers to interact

with applications, data and services.

What do we need to transform these technical capabilities into

market-changing products and services? 1) An understanding

of what our customers really need (rather than what cool fea-

tures we can offer them) and 2) Bringing those ideas to life as

production applications in weeks or even days, rather than months

or years.

Digital Engineering

BECOMING DIGITAL BY BECOMING MORE HUMAN

Cognizant Digital Engineering delivers these missing capabilities. We start by putting researchers into

customers’ homes and offices to understand their human, rather than their technical, needs. We then

use these insights in a series of agile sprints focused on meeting only the needs our research has iden-

tified. Through this combination of human-focused research and modern development techniques, we

bring innovative products, services and applications to market faster than you can schedule a meeting

with a traditional development team. Even more importantly, you’re assured that every button and

swipe on a user’s screen is laser-focused on a specific human customer need your competitors don’t

even know is there.

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Digital Engineering

Consider the game changing potential of new services such as:

• A voice-activated, AI-enabled service that links “smart” devices to each other and to online

services, boosting customer satisfaction and revenue opportunities for the device providers.

• A “voting” application that brings families together by letting parents and children jointly decide

how much time everyone can spend on their mobile devices — and enforces those rules through

the home Wi-Fi router. This creates a differentiating advantage for communication service

providers in an increasingly commoditized industry.

• A mobile phone vehicle control app that reflects how drivers really use their vehicles to make driv-

ing more enjoyable, safe and informative. We are working with a leading vehicle manufacturer to

understand how best to deliver everything from traffic updates to low fuel alerts, and to identify

new opportunities to offer associated products and services.

In building such solutions, Digital Engineering uses the best practices in today’s agile development

methodologies. But it delivers far more than fast application development. It provides applications

that fill your most critical strategic needs by meeting your customers’ most critical human needs.

It is that human connection that will set you apart from your competitors in the digital age, increasing

customer satisfaction, retention, revenue and margins.

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6Software Engineering for the Digital Economy |

Digital Engineering

7Software Engineering for the Digital Economy |

1. Insight to Code

There’s a long history of spectacular software project failures in

situations where business needs evolve rapidly, particularly when

initiatives are focused on addressing disruptions that threaten

an enterprise’s very existence.

Insight to Code is designed to change that paradigm by helping

enterprises unify their business strategy and their digital strat-

egy, at scale. It combines Cognizant’s leading high-performance

software engineering capabilities with proven human science

methodology by ReD Associates, an exclusive Cognizant partner.

The offering replaces various traditional software development

processes with the latest techniques to meet business needs

at the pace today’s customers demand. Components include

investigating end user needs using a human science framework,

utilizing the latest lean and agile development techniques — such

as integrated engineering, extreme programming and pair

programming — creating production-ready code within weeks and

rapidly taking solutions to scale.

2. Value Stream

With Value Stream, we examine your existing application port-

folio, assessing its economic impact as well as its effectiveness

in helping you reach your high-level, customer-focused business

objectives. We then develop recommendations for maximizing the

long-term economic return for the entire portfolio.

3. Greenfield Application

Based on the insights from our on-site research, we help you build

the new, innovative applications that engage your customers in

the digital age. These new applications are designed for agility and

flexibility with:

• A cloud-native philosophy that lets organizations buy only the

level of infrastructure they need when they need it, and to

scale their capacity quickly to meet changing business needs.

• A micro-services architecture that makes it easier to create,

adapt and integrate the ever-changing mix of data sources

and applications you need to meet changing customer

expectations.

• The use of APIs (application programming interfaces) to quickly

and flexibly tap the unpredictable combinations of databases,

applications, Web sites and other services required to create

compelling customer experiences.

• Accelerated, agile development practices that use iterative

sprints to assure your first-mover advantage by deliver-

ing production-ready, tested and secure code before your

competitors.

4. Application Transformation

With Forrester reporting companies are investing billions to com-

plete their end-to-end digital transformations, the competitive

stakes are high. Business capable of rapidly transitioning their

entire software stack from monolithic systems to app-based solu-

tions will gain advantage by enabling the continuous innovation

and agility that accelerates speed to market.

Cognizant’s Application Transformation offering assess an orga-

nization’s current portfolio and automates the transformation

of applications at scale. The offering can also provide assis-

tance with transitioning an organization’s IT team to the DevOps

approach for sustaining an app-centric portfolio. Delivered via our

exclusive Cognizant Labs, the offering includes an Assessment,

Prioritization Framework, App Redesign and Restructuring and

Cloud-Native Operation.

Digital Engineering

Digital Engineering: How It WorksOur Digital Engineering practice consists of four offerings, each of which brings you closer to deploying unique human-focused applications in record time.

Digital Engineering

World Headquarters

500 Frank W. Burr Blvd.Teaneck, NJ 07666 USAPhone: +1 201 801 0233Fax: +1 201 801 0243Toll Free: +1 888 937 3277

European Headquarters

1 Kingdom Street Paddington Central London W2 6BD EnglandPhone: +44 (0) 20 7297 7600 Fax: +44 (0) 20 7121 0102

India Operations Headquarters

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ABOUT COGNIZANT

Cognizant (NASDAQ-100: CTSH) is one of the world’s leading professional services companies, transforming clients’ business, operating and technology models for the digital era. Our unique industry-based, consultative approach helps clients envision, build and run more innova-tive and efficient businesses. Headquartered in the U.S., Cognizant is ranked 205 on the Fortune 500 and is consistently listed among the most admired companies in the world. Learn how Cognizant helps clients lead with digital at www.cognizant.com or follow us @Cognizant.

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HfS Research Ltd. names Cognizant to the Winner’s Circle, distin-

guished by innovation and execution capabilities. The report recognizes

Cognizant’s use of operating models and enabling technologies and

talent to drive business outcomes with digital marketing.

Read the full report at www.cognizant.com/digital-resources/hfs-blueprint-digital- marketing-operations-2016-excerpt-for-cognizant.pdf