©Cognizant Technology Solutions, 2014 | Confidential and Proprietary ©2012, Cognizant Community...

©Cognizant Technology Solutions, 2014 | Confidential and Proprietary©2012, Cognizant Community

The rise of experience makers &Website Strategy for UWS

Mani ThiruPractice Head Digital TransformationAustralia and New Zealand

Digital Transformation

©Cognizant Technology Solutions, 2014 | Confidential and Proprietary2

Meet RoboThespian; a life sized humanoid robot designed for human interaction in a public environment

Angela Merkel with British Prime Minister David Cameron holding the hand of a humanoid robot during his opening tour across the CeBIT fair in Hanover, Germany

@ManiThiru


Hong Kong protesters turn to mesh networks to evade China’s censorship

@ManiThiru


Fantastically disruptive, Tesla have announced their charge into the Australian market

Elon Musk’s electric car company is disrupting the auto-industry

@ManiThiru


Cloud Mobile Social

Analytics

Wearables IoT Robotics

Big Data Apps

@briansolis

3D-printing

@ManiThiru

©Cognizant Technology Solutions, 2014 | Confidential and Proprietary

To us, Digital represents human interaction with customer or partner-facing technology. Digital is customer –centric, cross-platform/channel, and driven by creating innovative ways of connecting people, brands and ideas.


Digital arises from the Consumerisation of IT and the rise of the experience economy

@ManiThiru

The Monday Morning Experience

iPhone: $300Social apps: Free

Experience: Priceless

The Sunday Night Experience


From Functional utility

@ManiThiru

To Design for experiences


From “You’ll get what we give you”

@ManiThiru

To “Let’s create together”

©Cognizant Technology Solutions, 2014 | Confidential and Proprietary 1111 @ManiThiru

You are

Experience

Makers

It starts with data and technology. But ends

with customers


Donors

Business partners

Alumni

Students(Current & Future)

Faculty & staff

Compliance to

standards

Multi-Channel presence

Global Student

registrations

Enriching User

experience

Build Student Loyalty

Support Social collaboration & integration

Open architectur

e

Ease of maintenanc

e

Scalability for usability & content

Deliver Brand Promise

In the age of highly social, connected and digitally savvy students, the UWS Web Services Unit recognize an effective website can strengthen institutional credibility and brand. User experience becomes the guiding principle in the strategy and design phase

Solution Drivers

The focus is on enhancing user1 experience and leveraging the website to contribute to larger institutional goals towards seeing clear return on investment.

1Users include students, staff, donors, alumni, partners.


We’re taking a User Centred Design approach to designing an interactive and engaging website that considers the overall experience of end user

UX

UsabilityDesign

Brand

Content

Clean, elegant design to make strong first impressions.

Use compellingvisuals to instantlyengage withstudents.

Position engaging storiesto build affinity withprospective students

Organise contentand flows arounddistinct personas

Build key valuepropositions intothe informationarchitecture

Integrate social mediachannels seamlessly

Blur the lines betweenphysical and digital campus


The central premise of user centred design is that the best designed products and services results from understanding the needs of the people who will use them.

On that premise – we’d like to spend some time now to get your input as a vital part of

the web community. POLLING TIME

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User experience design involves a heavy emphasis on customer & stakeholder consultation

©Cognizant Technology Solutions, 2014 | Confidential and Proprietary ©2012, Cognizant Community...

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