COGNITIVE DISSONANCE THEORY Taylor Blackwell. The distressing mental state caused by inconsistency...
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Transcript of COGNITIVE DISSONANCE THEORY Taylor Blackwell. The distressing mental state caused by inconsistency...
The distressing mental state caused by
inconsistency between a person's two beliefs or
a belief and an action.
1. Smoking is dangerous to my health.
2. I smoke cigarettes.
https://www.youtube.com/watch?v=76nhIfp9g
r0
REDUCING DISSONANCE BETWEEN ACTIONS AND AT TITUDES
Hypothesis 1: Selective Exposure Prevents
Dissonance
The tendency people have to avoid information that
would create cognitive dissonance because it’s
incompatible with their current beliefs.
Ex. Political views
REDUCING DISSONANCE BETWEEN ACTIONS AND AT TITUDES
Hypothesis 2: Postdecision Dissonance
Creates a Need for Reassurance
Strong doubts experienced after making an
important, close-call decision that is difficult to
reverse.
Ex. The Walking Dead
REDUCING DISSONANCE BETWEEN ACTIONS AND AT TITUDES
Hypothesis 3: Minimal Justification for Action
Induces a Shift in Attitude
A claim that the best way to stimulate an attitude
change in others is to offer just enough incentive to
elicit counterattitudinal behavior.
Ex. Marlboro Man