Cogentic_Overview_2015-Q1

Innovation | Incubation | InvestmentInnovation | Incubation | Investment

Cogentic Advisors

Professional Services Overview1Q-2015

PROPRIETARY AND CONFIDENTIAL

Innovation | Incubation | Investment

Our Mission

We help emerging technology companies develop, commercialize and monetize their innovations.

Industry Focus

Core Technologies and IP

Commerce and Consumer

Communications

Computing and Enterprise IT

Software as a Service

Media and Entertainment

1Q-2015 PROPRIETARY AND CONFIDENTIAL


Our People

MICHAEL WOOD MANAGING DIRECTOR – INCUBATION SERVICESMr. Wood has extensive experience as a Senior Executive (COO, EVP, VP/GM) for Consumer Electronics (CE) chip and software companies, including 13 years of general and operations management, product and marketing strategy, IP portfolio management, systems/software architecture and technology commercialization. With deep expertise in the CE ecosystem, Michael has held leadership roles at ThinkHR, a Software as a Service company (VP Marketing); Spatializer Audio Labs (COO/EVP Business Development); and Zoran Corporation (VP/GM – Home Entertainment) where he grew revenue 3x and increased market share 50%t. He also has significant technology architecture and strategic marketing experience from roles at Intel and Stanford Telecom. Michael has a Bachelor of Science in Computer Science from Cal Poly San Luis Obispo.

ROBERT YAMASHITA CO-FOUNDER & MANAGING DIRECTOR – INNOVATION SERVICESCo-founder of Cogentic Advisors. Mr. Yamashita leads Innovation Services, (IP monetization; ecosystem and technology strategy; M&A analyses), having led such initiatives for major Hollywood studios, CE companies and technology startups. Focused on monetizing technologies since 1995, his work in driving DivX into CE helped to power their $600M IPO in 2006. Mr. Yamashita has over 21 years in strategy, business development, alliance management and management consulting Sony, PwC, DivX, and semiconductor companies. With extensive experience on global standards organizations (MPEG, IEEE, SMPTE), he has a lengthy publication and speaking history on technology and business ecosystems. Mr. Yamashita holds a B.S. with Honors from the California Institute of Technology.

GLEN ANDERSON CO-FOUNDER & MANAGING DIRECTOR – INVESTMENT SERVICESPrior to Cogentic, Glen worked in investment banking at Oppenheimer & Co. in New York and Jefferies & Co. in San Francisco, focused on mobile, telecom, networking and media. Prior to investment banking, Glen worked in commodity trading in New York; venture capital in Europe and hedge funds in Chicago. Into technology his entire career, Glen started at Motorola Mobile Devices, helping design the world’s first smart phone (Motorola StarTAC). He has been a technology consultant to Lehman Brothers, the NYSE, Midway Games, Sprint Wireless and Comcast, and his software was a key component of Archipelago (NYSE trading). Glen holds a B.S. Magna Cum Laude in Mechanical Engineering, and an MBA with Honors from the University of Chicago. Glen holds Series 7, 63, 79, 86, 87 and 24 securities licenses.

PROPRIETARY AND CONFIDENTIAL 1Q-2015


Our Services

Innovation Incubation Investment

TechnologyCommercialization

• Commercialization and Go-To-Market Strategy

• Intellectual Property (IP) Analysis and Valuation

• IP Portfolio Monetization (Licensing & Protection)

Strategic EcosystemDevelopment

• Ecosystem Analysis and Partnership Strategy

• Strategic Customer and Partner Introductions

• Alliance Development and Management

TransactionAdvisory & Support

• Investor Documentation and Packaging

• Private Placement Investor Introductions

• Buy-Side and Sell-Side M&A Support



Our Clients (Example Projects)

Innovation Incubation Investment

Brought us in to assess opportunity for productizing their internally-developed IP for open market

Cogentic developed Go-To-Market strategy and built key partnerships for Ateme (Paris) to launch in U.S.

Helped DivX engage key partners to embed its IP into CE, a move that powered their $625M IPO

Introduced enterprise IT software company to major Hollywood studios, banks, social media firms

Engaged to identify candidates for acquisition in managed services and initiate discussions

Enlisted our help in evaluating a potential 9-figure acquisition in mixed-signal semiconductor market



Innovation :: Monetizing Your IP

Technology Commercialization

Commercialization and Go-To-Market

Strategy• Strategy Development• Monetization Strategy• Commercialization SupportIntellectual Property

Analysis and Valuation

• Deep Industry Knowledge• IP Valuation Experience• Relationships in IP IndustryIntellectual Property

Portfolio Management• Cross-Licensing• IP Licensing and Protection• Partners Across IP Ecosystem

clear strategy precise executioncogentic

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Incubation :: Building Your Ecosystem

Strategic Ecosystem

DevelopmentEcosystem Analysis

and Partnership Strategy

• Corporate and Tech Strategy• Industry Depth and Breadth• Market Analysis and Research

Strategic Customer and Partner

Introductions• Extensive Network of C-Level

Industry Contacts at Strategic Customers AND Partners

Deep Network of Essential Ecosystem Partners and

Customers

Alliance Development and Management

• Extensive Network of C-Level Industry Contacts at Strategic Customers AND Partners



Investment :: Getting Growth Capital

Packaging and Investment ReadinessEnterprise Valuation

• Extensive Database of Comparable Transactions

• Extensive Network of Domain Experts

Investor Packaging• Professionally Developed

Offering Memoranda• Custom Developed

Marketing Documentation

• Complete Market Research and Analysis

• Professionalized Transaction Structuring

More than 150 Strategic Investors

More than 600 Institutional Investors

Retail/High Net Worth Distribution


Through close alliance with FINRA registered securities broker-

dealer

Cogentic_Overview_2015-Q1

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