April 12, 2023

John CoffeyAn introduction of professional qualifications

coffey@grandecom.net 4488 Druid Hills Drive Frisco, Texas 75034 214.618.5385

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Contents

• Mission statements• Career goals• Skill inventory• Career map• Position summary • Dates of employment

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Mission Statements

Professional Mission Statement“To be a part of a team of dynamic individuals in an organization

dedicating to making a difference for customers. To provide my employer with keen market insights that will make a positive impact on

the bottom line - thus increasing the value of the company, its employees and its shareholders.”

Personal Mission Statement

“Be a supportive husband and father. Help my family, friends and colleagues achieve their goals. Be a provider, counselor and confidant.

Be available and honest. Never settle for less - always reaching for more.”

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Career Goals• Turn passion for communications and technology into a deeply

satisfying and rewarding career

• Coach and manage a team of dynamic and diverse individuals towards a common goal

• Take total ownership over a product, service, or function and make it a benchmark for all others

• Do something with measurable results; be able to quantify my value

• Use my superior written and verbal communication skills to promote my company, product, service, or function

• Become intimately knowledgeable about the consumer and business market

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Skill Inventory – Self Assessment

KEY: CM = Control & Maintain; CI = Control & Improve; B = Breakthrough

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Depth of Experience

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Birkman Career MapWhat is a career map?

– A proven and validated methodology for increasing personal, team and organizational effectiveness

– An objective assessment of my interests, behaviors, motivations and needs– Helps me and others understand the “fit” between my strengths and select job

environments– Areas of interest:

• Career orientation - how I relate to people, processes, functions and different organizational structures

• Management styles - how I like to lead, communicate, solve problems, make decisions

• Job strengths - how I interact with others, persuade, negotiate– Developed by Birkman International, Inc.– Administered in 2Q03

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Career Map

Professional Mission Statement“To be a part of a team of dynamic individuals

in an organization dedicating to making a difference for customers. To provide my

employer with keen market insights that will make a positive impact on the bottom line – thus increasing the value of the company,

its employees and its shareholders.”

My Usual Style- Insightful - Creative- Thoughtful - Methodical- Reflective - Direct- Optimistic

Support Preferred- Organized approach- Trust- Consistent- Democratic

Values/Needs- Power/Authority- Influence people- Make decisions- Work with others- Knowledge- Creativity- Achievement- Recognition- Time freedom- Autonomy/Independence

Activities Preferred- Planning- Dealing with abstraction- Think of new opportunities- Work with ideas- Innovative- Consider the future

Strengths- Planning- Research- Interpretation- Vision- Verbal presentation- Persuasion

Mgmt. Style- Lead by Example- Personal expertise- Problem solving

Job Strengths- Marketing- Teaching- Skill development- Reasoning- Help others- Counseling

Career Orientation- Strategic planning- Innovation- Creativity- Feelings- Concepts- People-oriented

Interests- Literary- Music- Artistic- Scientific- Persuasive

Weaknesses- Over-insistent on rules- Reluctant to confront- Too trusting- Perfectionist

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Career TimelineCompany Start End 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

EON Corporation 11/89 6/95

PSINet Inc 6/95 1/97

White Pine SW 2/97 10/97

Sprint - SIP 10/97 2/98

Sprint - CION 2/98 11/99

Sprint - BION 11/99 8/00

ipNetfusion 8/00 4/01

Sprint - Marcom 4/01 11/01

Sprint – Collab 11/01 6/02

Unemployment 6/02 4/03

Sprint - Solutions 4/03 7/04

Verizon 7/04

~ 6 years Sprint

~ 5 years Verizon

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Work Experience• Verizon

– Competitive and Market Intelligence– Product design, development, and usability

• Sprint– Solutions Development & Management – Market Development Manager– Group Manager - Marketing Communications– Small Business Marketing Manager– Consumer Marketing Manager– Product Management

• ipNetfusion– Director of Business Development

• White Pine Software– Director of Marketing Communications

• PSINet Inc.– Director of Marketing Communications

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• Product Marketing professional with ample skills and experience• Fortune 100 experience grounded in a start-up mentality• Experienced in consumer and business markets• Proven people and budgetary management expertise

• Proven ability to generate revenue• Oversaw $5.5 million program and generated revenue of $18.6 million• Generated revenue of $7.3 million at a cost of $389,000 ($19 earned for every

$1 spent) via online marketing• Technology-savvy communications expert

• Telecommunications and Internet-focused• Fluent in digital video, photos, music, and social networking technologies

Summary

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Competitive and Market Intelligence

Led the incorporation of competitive, market, and segmentation findings into product offerings.

• Founded the competitive intelligence group; authored all processes and analytical tools• Directed numerous projects evaluating over 30 competitors including Apple, Microsoft, AT&T,

Sprint, Comcast, Time-Warner, Cablevision, Google, Yahoo!, T-Mobile, and others• Matrix-managed international staff in developing competitive reports• Created lab through the procurement and installation of competitive technology• Fed recommendations into the product design group for implementation

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Product design, development, and usability

Tested product prototypes against target market in pursuit of the ultimate user experience for high-value Verizon products.

• Impacted the design of several Verizon products, including FiOS-TV, Verizon Vault (online storage), Verizon Wireless, VCAST, Verizon HUB, Videoconferencing, Visual voicemail, Ringtones, and Media Manager

• Conducted usability studies on the interface of high value product assets, such as FiOS-TV, Verizon Wireless, and Verizon’s internal mobile sales software

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Solutions Development & Management

Led the development of vertical and horizontal solutions in support of segmentmarketing strategies for Sprint Business.

• Matrix-managed cross-divisional resources to create a business case for a $25 million/year Product Lifecycle Management (PLM) solution for manufacturing-oriented customers

• Identified and built strategic partnership with best-in-class software provider, PTC• Interfaced with industry analysts to gain feedback and influence Sprint’s perception in the

marketplace• Solution selling: led the execution of primary research to uncover sales barriers relative to

C-level differences in large business enterprises

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Market Development Manager

Oversaw marketing programs for Audio Conferencing, Video Conferencing and Web Conferencing product lines.

• Designed $22.5 million acquisition plan forecasted to produce $2.6 million in conferencing revenues over 8-month period

• Conceived and implemented $350K sales incentive program impacting 500+ sales associates nationwide

• Conducted sales force training on new product introductions and feature enhancements

• Segmented the CSP (Conferencing Service Provider) market, conducted competitive analysis and go to market programs

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Group Manager, Marketing Communications

Managed budget of $20 million and 5 person department and two outside agencies.

• Oversaw $5.5 million program that generated revenue of $18.6 million ($13.1 million profit) over 3-month period

• Increased consideration scores for Sprint data products across all target segments – from +12%(low) to +80% (high)

• Generated revenue of $7.3 million at a cost of $389,000 ($19 earned for every $1 spent) via online marketing

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Small Business Marketing Manager

Used market research and led disparate teams to create Sprint ION offers for the small business market. Led pricing analysis and product development efforts to bring product concept to market; won executive approvals.

• Oversaw $3.1 million market research budget to obtain quantitative and qualitative feedback from target markets

• Built strategy consensus and leveraged resources across Sprint PCS to make offers more attractive and maximize resources

• Insured offer acceptance through Legal, Regulatory, and Finance organizations

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Consumer Marketing Manager

Created go to market plans for Sprint ION. Led research initiatives and fed findings into product development efforts.

• Segmented the consumer telecommunications market for Sprint ION – augmented with wireless and Internet usage

• Created Sprint ION launch plan through Central Office demand forecasting• Oversaw $3.6 million market research budget to within 1% – input research findings into

marketing strategies/positioning• Created the Sprint ION Go-To-Market Plan – defined partners, product features,

forecasts, and customer experience

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Director of Business Development

Set strategy and drove revenue for start-up specializing in the simulation of complex telecommunication systems and protocols.

• Developed company’s business plan - authored sales, marketing, financials, competitive analysis, offer and pricing

• Managed Sales accounts - sold over $200K of company product to Siemens, Samsung, Alcatel, Nokia, Nortel and others.

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Director of Marketing Communications

Oversaw advertising & promotional budget of $3 million and managed a staff of 7.

• Managed advertising agency relationships and led entry into several key vertical markets• Chief liaison to press - served as company spokesperson and led media training effort for all

senior executives • Company won 1997 Netguide Award for Best Videoconferencing Product, Internet &

Electronic Commerce’s Best Intranet Solution and PC Computing’s 5 star rating

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Director of Marketing Communications

Oversaw Advertising and Promotional budget of $5.5 million and managed a staff of 15. Additional accountabilities included management of B2B, B2C and International marketing strategy development.

• Generated over $137K in public relations advertising equivalency over a 4-month period (circulation of over 34.3 million)

• Directed trade show and tutorial effort through an aggressive 25-show/yr. schedule with a budget of over $1.6 million

• Re-designed company logo and all collateral• Company named to Washington’s “Fast 100,” received PC Magazine’s Editor’s Choice

Award for best Internet Service Provider

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EON Corporation

Product Manager

Led development of personal communications device (Note Thing) in conjunction With interactive television services.

• Recommended automated process saving the company over $3 million in estimated expense and increasing accuracy 100x

• Managed Field Trail budget of $70K to beta test interactive television system within project objectives

• Created functional requirements specifications for operational software – led software engineers to completion

• Built Head-end facility to receive over 140 nationally broadcast satellite channels using Simulsat 5 earth station

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APPENDIX

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Sprint Position SummaryPOSITION GOALS ADDRESSED DEVELOPMENT NEEDS ADDRESSED

Product ManagerSprint Internet PassportSupervisor: Jeff Luther

• Product development process• Matrix management• Vendor management• Technical knowledge

• Executive exposure• Oral and written communications• Broadened technical knowledge

Marketing ManagerConsumer Sprint IONSupervisor: Scott Martin

• Exposure to budget process• Lead generation/acquisition• Consumer orientation• Market research• Segmentation

• Business case development• Deep understanding of segmentation• Program management• Cross-functional/cross MBU interaction• Interpersonal skills development

Marketing ManagerSm. Biz Sprint IONSupervisor: Kirk Heinlein

• Business orientation• Market research• Offer development• Matrix management

• Financial/regulatory/pricing analysis• Go To Market awareness• Executive exposure• Further developed research skill set

Group ManagerSm. Biz Marketing Comm.Supervisor: Pam Crumpler

• Employee management/development• Budget management• Delegation/empowerment

• High-level executive exposure• Refinement of management style• Cross-functional/cross MBU interaction

Marketing ManagerCollaboration SolutionsSupervisor: Becky Replogle-Wilkes

• New business/technology exposure• Segmentation/positioning• Sales focus

• Broadened understanding of Sales• Learned new technology and market• Broadened understanding of issues

Solutions DevelopmentIntegrated SolutionsSupervisor: Joe Overley

• Customer focus• Partnership orientation/management• Process improvement• Solutions orientation

• Process improvement/benchmarking• Interpersonal skills• New market validation• Partnership development