BUSINESS PLAN

PRESENTED BYRIDA ASHRAF

ROLL# 019YASHFA SALIM

ROLL# 030FATIMA BANO

ROLL# 032TAHIRA

ROLL# 047

PRESENTED TO

SIR AHMED MUNEEB MEHTA

‘’Business is an enterprise

engaged in the production & distribution of

goods for sale in market or

rendering services for a price’’.

BUSINESS

SOLE PROPRIETORSHIP

PARTNERSHIPJOINT STOCK

COMPANY

K I N D S O F B U S I N E S S

Flame roasted coffee and juice bar

slogan

FIRM DESCRIPTION

FLAME ROASTED COFFE AND JUICE BAR

Service industryPartnership firmRegistered

BUSINESS CONCEPT

The concept is to run a coffee shop to be located near the university of Punjab. Variety of products like cookies , brownies , cold coffee, hot coffee, donuts, & cappuccino.

MISSION

“Our mission is to serve best product at very reasonable price with pleasant atmosphere, which can be afforded by everyone easily.”

VISION

“TO BECOME A

BRAND LEADER”

Objectives

Our primary objectives over the next year are:Introduce homemade cookies, brownies and cakesRenovate our space in our locality.Create cozy and friendly environment.

STEPS FOLLOWED WHILE STARTING

OUR BUSINESSWriting a

business planGetting business

assistance & training

Choosing a business location

Financing business

Determining the legal structure

Registering a business name

Business slogan

Registering for state & local

taxes

Obtaining business license

& permits

Understanding employer

responsibilities

Welcome to the Fascinating

World of coffee

HISTORY In the Ethiopian highlands, a goat-herd discovered coffee

after noticing that his goats, upon eating berries from a certain tree, became so spirited that they did not want to sleep at night.

Goat-herd dutifully reported his findings to the abbot of the local monastery who made a drink with the berries and discovered that it kept him alert for the long hours of evening prayer.  Soon the abbot had shared his discovery with the other monks at the monastery, and ever so slowly knowledge of the energizing effects of the berries began to spread.  As word moved east and coffee reached the Arabian peninsula, it began a journey which would spread its reputation across the globe.

Coffee producing countries

BrazilIndia EthiopiaColombiaIndonesiaMexicoKenya

PRODUCTS

Coffeecappuccino frozen cappuccinoCookies.brownies cakes.juices

Unique product

Almond coffeeGood tasteHealthyUnique flavorPreparation time(10 minute)

Nutritional information

Calories 80 gFat 3gSaturated fat 1gProtein 6gFiber 1gCarbohydrate 18 g

Flavors of almond coffee

Vanilla almond coffeeApricot almond coffeeRoasted almond coffeeAlmond iced coffeeSwiss chocolate almond coffee

Power of Customers:

High dependency on frequency of customer purchases.

Preferences of customers as they might get bored with / tired of the same flavor.

Shopping behavior, weather conditions.

Power of Suppliers

Volatile Raw Material Costsdependence on supply of higher-priced beans.

Dairy productscontracts securing price stabilityVery limited power of suppliers, as they depend on producer’s help and sell a commodity

MARKETING PLAN

Marketing Plan(cont’d)

Target Market:

Upper middle and elite class University students and faculty

People working in offices located close to the coffee bar

MARKETING OBJECTIVES

To create goodwill of the firm throughConsistent qualityEfficient dealingCustomer satisfaction Interaction with customers Improvement against feedback

The market:

Market Analysis Summary:

Coffee consumption has shown steady growth. Customers favor well-brewed coffee drinks and demand great service. Flame roasted coffee and juice bar has traditionally been a great place for coffee establishments.

Marketing PlanPromotion Strategy:Flyers Local newspapersAdvertisementDiscount to the regular customersInviting celebritiesArranging partiesGifts on the birthday of regular customers

Operational plan

Operational plan

pre-openingCafé operatingAllocation Working HoursThe Employees’ duty

Café operating

Maintain the cleanliness and tidiness of the café.Always check the food and beverage stock in every shift.Behave the employees attitude over customers’ satisfaction.Count revenue of every shift.

The Employees’ duty

Employees should be one hour coming earlier to prepare themselves and have daily briefing.Employees’ should leave the café one hour later to make final checking and brief the next shift.

Sales Strategy

To speed up the customer service

at least two employees will be servicing clients,

one employee will be preparing the customer's order

the other one will be taking care of the sales transaction.

Allocation Working Hours:

1st Shift from 8:00 am to 4:00 pm.

2nd Shift from 4:00 pm to 12:00 pm.

Financial plan

Financial PlanSTART UP EXPENSES Rs.

Modernize Fee 100,000

Premises cost 80,00,000

Furniture Fee 20,00,000

Equipment Fee 250,000

Supply Fee 100,000

Utensils 2,00000

Water & Electricity (First Month) 1,00000

Advertisement Fee 20,00,000

Starting Inventory 500,000

Total 13250000

Financial Plan(count’)

Sources Of Funding:

• Owner’s Investment• Rida ( 4 Million )• Fatima ( 3 million )• Yashfa ( 2 million )• Tahira ( 2 million )

•Bank loan (short term) Rs. 23,00000

Important assumptionsThe financial plan depends on important assumptions,

most of which are shown in the following table. The key underlying assumptions are:

• We assume a slow-growth economy rate.• New customers will be gained through direct sales

and advertising.• We assume that there are no changes in tax rate• We assume that there is no change in Interest rates.

General Assumptions

Year 1

Current Interest Rate 10.00%

Long-term Interest Rate 10.00%

Tax Rate 30.00%

Other 0

Forecasted sales

Competitors

Cinnamon coffee lounge and bakeryNadia café

Located near shah rah-e Quaid-e azam

Competitive Edge

Pricing strategy

Comfortable environment

Future projection

As we are the new entrants in the market there is hardly possibility of getting profit in the first year. Approximately two years will be required to cover the establishment costs.

Key Success Factor

Coffee bar design that will be both visually attractive to customers, and designed for the fast and efficient operations.Employees training to insure the best coffee and juice preparation techniques.

SWOT ANALYSIS

STRENGTHSclean and tidy.Cheaper prices.service style.Unique product

SWOT ANALYSIS

WEAKNESESS:Our restaurant is new.limited funds

SWOT ANALYSIS

OPPORTUNITIES:

A new office complex is opening nearby.A new housing development is being built nearby.

A main competitor has closed down.The building next door has become available so expansion may be an option.

SWOT ANALYSIS

THREATSA high street brand is moving into the area.

Our operating costs are set to increase soon.

Our business lease is up for renewal and a rent increase will happen.

Flame roasted coffee and juice bar is enjoying a growing market share

and we hope that in future we will serve our

customer with delegation. If we give proper

attention on each and every customer, we can

become the leading Firm of the Pakistan.

Questions Are Always

Welcome …