PowerPoint Presentation

COFFEE SQUARE

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Our Vision Is To Bring Out People With Diverse Interest & Backgrounds TogetherMISSIONOur mission is a simple one. To be the best Cafe chain by offering a world class coffee experience at affordable prices.VISION

CORPORATE OBJECTIVE Aim to capture atleast 10% of market share for the year 2014-2015.

MARKETING PLAN FOR COFFEE SQUARE

SITUATION ANALYSIS

COMPETITORMACROSOCIO ANALYSIS

MARKETING

COMPETENCY

CONSUMER

MARKETING ANALYSIS

TOUCH POINT ANALYSIS

CONSUMER ANALYSIS

COMPETITOR ANALYSIS

COMPETENCY ANALYSIS

MACRO SOCIO ANALYSIS

Consumer changing tastes is a unique risk that the restaurant business carries.Competition in the market poses a threat to the coffee shop.Condition of the economy can greatly affect the profits in the coffee shop.There should be proper finances to run the coffee shopChoosing the correct location is very important else it can prove to be a big constraint and can greatly affect the sales.

MARKETING PROBLEMS

Upper Middle ClassPROFESSIONALSLower Middle Class36 TO 55 YEARS55+ YEARSMiddle Class15 TO 35 YEARSBUSINESSMANCATAGORYSTUDENTS

INCOMEAGE GROUPSEGMENTATION

PRODUCTSPEOPLE1Teenagers2)Youth3)businessman

1)Colleges2)It parks3)Stations

Rs 50 onwards

PRICEPLACE

TACTICS

PROMOTIONS

BannersHoardingRadioTelevision

InternetOnline marketingMobile marketingEventsGift couponsWord of mouthWord of mouse

IMC CAMPAIGN

FCB GRID HIGH INVOLMENTRATIONALEMOTIONALLOW INVOLVMENTTHINKFEELREACTDO

PRODUCT LIFECYCLE

Introduction

Growth

Decline

Maturity

6-8%

6-8%

2-4%

4-6%

IMC MODEL

COST,TURNOVER,BREAKEVEN

DO COME SOON !