Micro Market AnalysisThe Coffee Academy VS Gustav Café

CompanyTheCoffeeAcademy GustavCafé

Company Background

Gustav Cafe is a French-themed restaurant in Angeles and San Fernando City which offers Italian, French and other international cuisines. A wide selection of beverages is also serve such as frappe, coffee and alcoholic drinks.

The restaurant was named after the engineer of Eiffel Tower (French: La Tour Eiffel) who is Gustave Eiffel, the iconic tower of Paris which is located in Camp de Mars and built in 1889. This tower serves as the symbol or icon of Paris France.

Website:

http://www.willexplorephilippines.com/gustav-cafe-angeles-city/

The Coffee Academy is a household name in Pampanga when it comes to serving coffee blends and delectable dishes. What distinguishes Coffee Academy from other shops is that it uses Kapeng Barako(local coffee bean that is now near extinction) as the main bean for Coffee Academy’s house blend. The coffee house only uses local quality beans from Sagada Mountains, Cavite and Batangas plus all syrups and sauces are made from 100% sugar cane with no artificial flavoring.

THE COFFEE ACADEMY GUSTAV CAFÉ

THE COFFEE ACADEMY GUSTAV CAFÉ

CUSTOMERS

Young generation, age 16-24 years old, mostly students,

Economic CLass B, C, D.

Young adults, mostly working/ Economic class A, B.

CUSTOMERS BEHAVIOR

Lively and energetic. Prim and proper in their actions.

Usually orders coffee, short order meals ( fries, tacos etc ).

Looking for a place where there is less noise.

Night cap customers usually order beers/ alcoholic drinks.

THE COFFEE ACADEMY GUSTAV CAFÉ

OCCASION

hanging out/ chilling out with friends.hanging out/ chilling out with friends.

Use as venue for mini meetings/ group meetings etc.

Use as venue for mini meetings/ group meetings etc.

Meet up with clients or business partners.

Operating Hours

24 hours12pm to 12am

THE COFFEE ACADEMY CAFÉ

LOCATION

the location lies in the center of central business district/ Balibago entertainment area.

Situated at the left side of the road. Located at the end side of the famous Balibago entertainment district.

More accessible to different offices, schools and entertainment areas.

Located at the ground floor level of a newly open hotel.

Usual hang out avenue at night- all classes.The café is lined up to different high end restaurants.

Location establishes the profile of its customers- generally young adults, students that needs a place to hang out with a complete mix of everything they need or enjoy to do.

THE COFFEE ACADEMY GUSTAV CAFÉ

ESTABLISHMENT (MENU)

They offer coffee, cakes, short order meals, pizza and alcoholic drinks.

They offer coffee, pizza and steaks and other Italian inspired menu. With alcoholic drinks, wine and different kinds of tea.

More variants offered on short order meals, coffee and even alcoholic drinks.

Relatively few coffee variants to offer but with different kinds of pastries.

THE COFFEE ACADEMY GUSTAV CAFÉ

ESTABLISHMENT

PRICEgenerally affordable and competitive vs. established coffee shop in the area.

price ranges P170- P460 on their entrée.

SERVICEMediocre service, not so jolly, waiters are “tropa-tropa”. Prim and proper. No chit chatting

even there are no customers.

SPEED fast serving of short order meals. relatively slow on main entrée.

FACILITIES

Comfortable, available function area to accommodate big groups, cozy atmosphere.

Inferior WIFI.

Faster WIFI connection.With big couches and expensive tables and chairs are used.

Small tables are provided to accommodate more customers.

Lighting is very cozy and warm.

Pop music that suits today’s generation. With pizza pugon.

Bossa nova music is being played.

Seat Capacity20 tables with 4 chairs each, 4 couches, outside seating.

3 couches, 7 big tables for 6 - 7 pax, no outside seating.

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