TWITTER’S NEXT GENERATION USER EXPERIENCE:

DEPLOYING GEOSPATIAL METAPHORS

Joseph Mathew

@CodyCostaRica

March 25, 2012

Introduction

o While Twitter continues to skyrocket in popularity, the service is

running into a major problem due to the sheer number of people each

user is following

Section I

o What follows are some mock-ups outlining a user flow deploying a

metaphor based on Geospatial navigational interface

Section II

o Lastly, a few monetization ideas based on this interface are included at

the end

TWITTER’S NEXT GENERATION USER EXPERIENCE: INTRODUCTION

SECTION I: THE GEOSPATIAL USER FLOW

- Manage Conversations Following

Conversation Management Interface: The Geospatial Experience

Step 1: User Swipes To A Location

Step 2: User Picks A Specific City

Step 3: User Picks A Region Within The City

Fashion

Movies

Television

Music Gossip

Celebrity

Causes Celeb Fitness/Diet

LA Sports

Step 4: User Picks A Neighborhood Within The Region

Reality

Food

Drama

Entertainment News

Sitcom

Step 5: User Picks A House Within The Neighborhood

Step 6: The House Metaphor Experience - #kardashianwedding

Step 7: User Chooses A Conversation Within The Floor

Kardashians Celebrities

Public

Sponsored

Step 8: User Checks Out The Conversation

SECTION II: MONETIZATION STRATEGIES

Tiered Pricing Scheme:

o Cheapest Tier: Members

• Listen in on the first party source of the #hashtag house grouped by topic

(In the #kardashianwedding example, the Kardashians themselves)

o Medium Tier: Partners

• Participate in the conversation, but only the other pay-to-listeners can see your tweets

• Can only retweet other pay-to-listeners

o Top Tier: Platinum Partners

• Participate in the conversation, and everyone, including the Kardashians, can see your tweets

• Ability to retweet comments from anyone in the conversation, including the Kardashians

REVENUE STREAM: PAY TO JOIN THE EXCLUSIVE CONVERSATIONS

Financial Industry

o Well known Analysts for an industry would have their own rooms

o Top flight investment bankers could purchase, from Twitter, “Managing

Director Rooms” where other public investors could pay to listen

Management Consulting

o Partners at consulting firms could set up their own rooms

o The most interesting rooms for these type of groups would be cross-

firm rooms containing top Partners from across firms

Political

o Permanent rooms should be set up for political debate

o Significant fees could be charged to participate in the rooms that

included solely major party contenders

Sports

o Sports experts and should have rooms

o First parties [teams, coaches, trainers, athletes] should also have

multiple rooms as well (…)

INDUSTRY TARGETS: WHERE DO PEOPLE PAY THE MOST?