Connecting businesses with student and graduate coders

Vision

To solve the skills crisis by connecting businesses with students to complete freelance project work.

Problem

Severe lack of ‘work ready’ young people coming into the workforce.

1 in 5 young people out of work. Britain will need an extra 750,000 digital workers by 2017.

Solution

Students complete freelance projects during their studies to develop essentials skills and build a portfolio of relevant work.

Solution

Win / Win

Businesses: Get to source digital talent affordably.

Students: Gain vital experience and prove what they can do.

Market

5.5 million SMEs in the UK

1/3 of which have no digital presence

Competitors

Two types•Freelancing sites•Graduate recruiters

Competitors – Freelancing sites

•Elance / oDesk•Freelancer•People Per Hour

Competitors – Grad recruitment

•Job boards•Traditional recruiters•Web based recruiters

How are we different?

•Student focused•Data driven•Based on proven experience

Business Model

Two revenue streams:

Listing fees & recruitment fees

Business Model – Listing fee

We charge a listing fee to post a freelance project on the site.

20% - 15% depending on project budget.

£250 budget = £50 listing fee

Business Model – Recruitment fee

Charge recruitment fee to place candidates based on past freelance performance.

Customer Acquisition

All traction has been word of mouth & in-house PR.

Big push on inbound marketing & social advertising for 2014.

Customer Acquisition

Talking to very interested corporates with big bases of SMEs.

Market to 1,000s of SMEs at a time.

Team

Guy McConnell (Co-founder) Formerly a Board Director at Black Cat, one of the UK’s largest independent agencies, Guy was part of the team that sold the agency to WPP. In 2005, Guy founded the marketing agency BURN. Guy is also one of the original founders of One water.

Guy McConnell (Co-founder) Formerly a Board Director at Black Cat, one of the UK’s largest independent agencies, Guy was part of the team that sold the agency to WPP. In 2005, Guy founded the marketing agency BURN. Guy is also one of the original founders of One water.Julie Cheetham (Co-founder) At Black Cat, Julie was a Board Director, working with clients such as COI, Moet & Chandon, Avis and Motorola. She led the merger of Black Cat with another WPP agency, becoming Managing Partner of RMG:Connect – now part of JWT. She then founded BURN.

Julie Cheetham (Co-founder) At Black Cat, Julie was a Board Director, working with clients such as COI, Moet & Chandon, Avis and Motorola. She led the merger of Black Cat with another WPP agency, becoming Managing Partner of RMG:Connect – now part of JWT. She then founded BURN.

Simon Devonshire (Co-founder) Formerly General Manager of Small Business at O2, Simon is now Director of New Ventures at Wayra Europe – the incubator programme backed by Telefonica. Simon was also a founder of One Water.

Simon Devonshire (Co-founder) Formerly General Manager of Small Business at O2, Simon is now Director of New Ventures at Wayra Europe – the incubator programme backed by Telefonica. Simon was also a founder of One Water.

Adam Ball (General Manager) Adam graduated from Birmingham University with a degree in Computer Science & Business. He spearheads our online presence. From coding exciting new features on the site to creating engaging content and social media engagement.

Adam Ball (General Manager) Adam graduated from Birmingham University with a degree in Computer Science & Business. He spearheads our online presence. From coding exciting new features on the site to creating engaging content and social media engagement.

Current Successes

Sister company Concept Cupboard has already proven the model for creatives.

Current Successes : Numbers

Concept Cupboard metrics:•1,000+ businesses•4,500+ creatives in over 130 academic institutions•All via word of mouth

An incredible journey so far

2 trips to Downing Street

An incredible journey so far

Featured on BBC News &many others

Our Roadmap

•Develop corporate partnerships•Create recruitment proposition•Create the ultimate digital resume•Roll out into other disciplines & verticals•Go global

We’re just getting started

What we’re looking for

We’re looking to talk to passionate corporate & government partners and investors who share our vision to create a generation equipped with the right skills for work.

adam@codingcupboard.com@AdamJBall