Codes and conventions of regional magazine contents pages

CODES AND CONVENTIONS OF

REGIONAL MAGAZINE

CONTENTS PAGES

Informative for audiences – introduces the reader to the local area and contents of the magazine. Larger font than contents information – the preferred reading could be that the magazine values the local area rather trivial news. Image – large (used as a background) which draws the attention of audiences – creates personal identity amongst local audience as they recognise Ramsgate Harbour.

Contents – san serif font which appeals to younger target audiences, easy to read. The logo of Ramsgate Town Council is bigger than the ‘Contents’ title – reinforces the preferred reading.

Masthead – top of the page – introduces audiences to the magazine, san serif font – appeals to younger readers and establishes the target audiences preferences.

Contact information – establishes the magazine in a professional appearance. Alternative platforms to consume media products – appeals to a wider audience.

References – local businesses are mentioned – reinforces the personal identity created with local audiences. Highlights local businesses with less familiar audiences.

Contents – san serif font which appeals to younger target audiences, easy to read. The logo of Ramsgate Town Council is bigger than the ‘Contents’ title – reinforces the preferred reading.

Main Image – large (used as a background) which draws the attention of audiences – creates personal identity amongst local audience as they recognise Ramsgate Harbour.

References to Town Council – positions audiences to consume local media products – advertising for Ramsgate Town Council.

Informative for audiences – introduces the reader to the local area and contents of the magazine. Larger font than contents information – the preferred reading could be that the magazine values the local area rather trivial news.

References – local businesses are mentioned – reinforces the personal identity created with local audiences. Highlights local businesses with less familiar audiences. White box makes this stand out – drawing attention.

Number of issues – establishes the magazine as professional – positions the audiences positively due to reliability.

Images – colourful pictures attracts attentions from audiences. Lots of images – very visual for audiences – appeals to younger audiences. Images that show direct mode of address creates personal relationships with audiences, arousing their interest to read that page/article.

Features – sectioned into individual subjects – looks professional and allows audiences easier navigation to specific pages. Serif font establishes the style and preferences of target audiences.

Masthead – serif font establishes the style and target audiences preferences (appeals to older audiences). Top of the page – introduces the readers to the magazine (uses and gratification theory)

Numbers – main stories have their numbers in larger font – increasing the ease of navigation to specific pages. Colour scheme is fairly plain – reinforces the target audiences preferences even more.


Features – less images puts all audience attention of the features – positions the audience into the preferred reading – that the information/history of the local area is more important than what it looks like. Large amount of text fulfils cognitive needs.


Background information on front cover – cognitive and social integrative needs are fulfilled, local audiences can recognise the Surrey Hill and feel a sense of personal identity, and outside audiences can be informed about the local area.

Images – bright colourful image, attracting audiences to that page. As the image takes up nearly half of the page, this positions the audience within negotiated reading, the appearance of the local area is just as important as it history.

Images – colourful pictures attracts attentions from audiences. Lots of images – very visual for audiences – appeals to younger audiences. Images represents the local area in an idyllic light which draws audiences attentions.




Competition created amongst audiences – this in turn creates narrative tension amongst audiences encouraging them to purchase other issues of the magazine.





Double page layout – unconventional structure, allows for extra social integrative needs to be fulfilled as more space is allocated for local news articles.

Features – the images take up less space on the page and therefore puts all audience attention of the features – positions the audience into the preferred reading – that the information/history of the local area is more important than what it looks like. Large amount of text fulfils cognitive needs.

Images – bright colourful images which are congregating at the top of the page, attracts audiences to that page. As the images takes up nearly half of the page, this positions the audience within negotiated reading, the appearance of the local area is just as important as it history.

Repetition of masthead on the contents pages – creates brand awareness for audiences – reinforces the reliability and professionalism of the magazine – encourages the creation of constant niche audiences.




Features – sectioned into individual subjects – looks professional and allows audiences easier navigation to specific pages. Serif font establishes the style and preferences of target audiences. List of features fulfils cognitive needs – allows audiences to be informed about the local area.

Images – bright colourful image, attracting audiences to that page. As the image takes up nearly half of the page, this positions the audience within negotiated reading, the appearance of the local area is just as important as it history.


Advertising a holiday brochure – informs readers further and fulfils social integrative needs as locals can discuss this guide with their social peers . Highlights some local businesses and therefore creates personal identities with local audiences.

Codes and Conventions Title – usually serif font which establishes the style and target audience

for the magazine – lies at the top of the page to introduce audiences. Colour scheme – lots of colourful images are used to draws the audiences

attention to specific articles – otherwise the font and background of contents pages are simplistic and easy to follow to older audiences.

Page number/Text – san serif font which is easier to read, helps the target audience decide which pages they would like to read.

Layout – simplistic layout which allows for easier navigation, contents is split into sections for ‘Features’, ‘News’ and ‘Social Events’ – which gives a professional impression of the magazine.

Subjects – conventional areas of information required such as ‘Art’, ‘Culture’, ‘Local News’, gives a professional impression.

Codes and conventions of regional magazine contents pages

Education

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