Horror trailers are used to give the audience a taster of the film they are about to watch; it also gives them an insight into the narrative of the film; The audience like to see the trailer before watching the film because they want to know as much as possible about the films narrative but at the same time not too much. These are some common codes and conventions:

• Innocent objects turned sinister• Stock location are usually abandoned Houses/mansions or houses in a rural area• Use of red, black and white• Blood• Weapons such as knives, guns, chainsaws• Non diegetic sound• Main antagonist and protagonist• Montage of scenes• Straps such as ‘Based on a true story’ or ‘From the directors of’• Institutional information at the end• The final sting

This the trailer for the conjuring http://www.youtube.com/watch?v=09sfCsFrrFg

The effect of posters in Horror films are for advertisement as well as creating interest for the film. When Advertising a Horror poster, especially a particular genre, it needs to bring fear and terror to the audience as well as engaging with the audience to entice them to come and watch the film. These particular things are know as codes and conventions in horror and below are some of the many codes and conventions:

• An effective main image dominating the frame• Either a scene or character from the narrative• A hint about the narrative through the use of the image• Appropriate font that suits the sub-genre being promoted• The common use of black white and red• A sell line that links to the narrative or film • Institutional information• Use of the rule of thirds• Props, colours or typography that match the sub-genre being shown• Direct address with the audience

A film magazine Is to advertise your film to a even bigger audience. The target audience then get to find our more behind the film, such as whose in it, the narrative etc. It also allows the film to get good reviews. Here are some of the common codes and conventions seen within Film maagzines:

• Large main image dominating the frame • Typically either the main antagonist sometimes the main protagonist• Films title or tagline features across the page• Sell lines advertising other films and other stories inside• The use of dark colours• Symbiotic link so similar images used from the film poster or trailer• Contains a barcode and issue number• Other smaller article images• Skylines• Banner• Masthead