Codes are signs in which we associate with Genres, this would be the pictures in which I film would use for the viewer to come across that assumption. For example – Action genre using explosions.

Enigma Code

Action Code

Codes help th

e audience as

spectators decipher in

which

Genre the m

ovie is.

Used to drag the audience in!

The enigma code is possibly the most widely used of the codes. This code is used as a way of dragging the audience in as all the other codes are. This code is specifically used to set doubts and questions into the viewers mind. This would drag the audience in by them wanting to know what will happen. This is a good code to use for an opening title sequence because it will entice the spectator to carry on watching the movie. A good example of the enigma code in use is where you see someone get attacked and put to the floor and then the movie cuts to a completely different area/story. This would leave the viewer with many different questions, such as, what happened to the man, is he dead is he alive what are they going to do with him. That is an example where it would make all spectators grow in interest in the film and want to know what will happen !!

Conventions are rules in which you must apply to the film to signify the Genre in which the movies is. For example – Horror genre people must die but one person will always survive.

It will also may show

you the setting in

which the film is this

may also help the

spectator to signify the

Genre in which the

movie may be.Also it will have sound/music. The use of this would help the viewer also to signify the film Genre and it will also set the atmosphere for the movie.

Introduce the main characters giving their names. This would help bring in an audience because every spectator has their favourite actor/actress.

The opening titles are important because it is the first thing in which the spectators see and provides them with their first impression of any movie in which they would be viewing. They are used because they confirm or appose the expectations in which people may have of the film or certain genre. It is the first thins in which the viewer are likely to see so it is absolutely key that they get the opening sequence right !Additional purpose of the

opening titles is to drag the

audience in and strengthen the

interest in which they may have

in the film. This is done by the

use of the specific codes and

conventions.Also

purpose is

to

introduce

the film

s the

audience.