Codes and Conventions

Production Task- Research into Codes and Conventions:

Laura Craig

Cover Pages:

Masthead – Colour coordination between

magazine and artist – Union

Direct mode of address – connection between audience

and artist – Personal relationship (Uses and Grat.)

Bold masthead – clear and stand out - Recognisable

Main cover line/splash – Conveyed through cover

picture - Enticing

Close-up – Emotion conveyed and visible – Personal

relationship (Uses and Grat.)

3 colour house scheme, pink, blue and black – Colours both gender associate with – Stands out and appealing

Smaller font – Side story not main selling point – Alternate colours – Visually attractive

Hermeneutic question created - Uses and Grat. model -

Hypodermic needle - audience wants to know the answer

Pull quote/lure – Selling point – Entice reader to continue

Secondary lead – Sneak preview – Makes the reader

want to read on

Exclusive – Promotion and entices reader



Masthead – Recognisable and distinct – Association

with the magazine

Main cover line/splash – Conveyed through cover

picture - Enticing

Mid-close up – Emotion conveyed and visible –

Personal relationship (Uses and Grat.)

3 colour house scheme, white, red and black – Stands out and appealing – Gender neutral colours

Sub title text – Colour coordination between

magazine and artist – Union

Exclusivity – Promotion – Bold and stands out to reader

Secondary lead – Sneak preview – Makes the reader

want to read on Smaller font – Side story not

main selling point – Alternate colours – Visually attractive



Make-up/clothes/hair done – Attraction – Subject of male

gaze - Mulvey

Direct mode of address – Connection between audience


Pull quote – Insight into cover story – Call upon personal experiences

(Uses and Grat.)

Masthead – Distinct and well-known logo – Bold and

aggressive colour – Recurrent positioning

Lead story – Links to cover picture - Intriguing

Exclusivity – Promotion – Bold and stands out to reader

Close-up – Emotion conveyed and visible – Personal

relationship (Uses and Grat.)


Big names in industry – Attracts fans – Bold lettering – Smaller

font fro less important than cover story

Box-out – Attraction to text – Stands out from

magazine

Make-up/clothes/hair done – Attraction – Subject

of male gaze - Mulvey



Masthead – Distinct and well-known logo – Bold and

aggressive colour – Recurrent positioning

Cleavage – Attraction – Subject of male gaze - Mulvey

Direct mode of address – connection between audience and artist –

Personal relationship (Uses and Grat.)

Exclusive – Promotion and entices reader



Main cover line/splash – Anchors image – Her name

entices fans – Insight to article

Hermeneutic question created - Uses and Grat.

model - Hypodermic needle - audience wants to know

the answer

Box-out – Attraction to text – Stands out from magazine

Contents Pages:

Logo – Contrasting colours – stands out to reader – Brand

awareness

Issue date – Current news – Informative (Uses and Grat.)

Page referencing – Easy navigation – Links to pictures – Informing on article (Uses

and Grat.)


Small description – Insight – Entices the reader

White border – Simple layout – Neat and tidy

Larger sub heading for the important article – Small for

less interesting


2 contents pages – ‘A-side’ and ‘B-side’ – Distinguishable

Consistent colour scheme for text – Black, white and red –

Gender neutral

Low-angle shot – Empowering – Contrast to

background – Looming shadow


awareness


2 contents pages – ‘A-side’ and ‘B-side’ – Distinguishable


Page referencing – Easy navigation – Links to pictures – Informing on article (Uses

and Grat.)

White border – Simple layout – Neat and tidy

Larger sub headings for important articles – Small for

less interesting


Various images – Colour and black/white – Appealing to

reader


Gender neutral


awareness


Page referencing – Easy navigation – Links to

pictures – Informing on article (Uses and Grat.)




Bold feature titles – Stands out to readers

Marketing – Exclusive deal for loyal readers


Gender neutral

Main cover line – Image appropriate to article - Insight


awareness


Page referencing – Easy navigation – Links to

pictures – Informing on article (Uses and Grat.)



Marketing – Exclusive deal for loyal readers

Bold feature titles – Stands out to readers

Consistent colour scheme for text – Black, white and

red – Gender neutral

Main cover line – Image appropriate to article - Insight

Double-page spreads:





General convention – Pages split with image one side and text the

other

Mise-en-scene –

Costume – Matches colour

scheme

Inconsistent font sizes and

styles – Importance of title, sub text

Feminine clothes –

Short dress – Skin revealed – Subject of male gaze -

Mulvey

Bold title in the background – Artist

sitting on flag to emphasise

Neatly arranged – Columns –

Smaller text than

important titles –

Informing of artist (Uses and Grat.)

Accreditation to picture taker and

journalist – bold and

stands out

Drop cap – Bold lettering to

indicate beginning of article

Cleavage – Sexual attraction of pose – Subject of male gaze -

Mulvey




other

Image in black and white – Vintage effect – Link to text on

opposite page

Drop cap – Bold lettering to indicate beginning of article

Logo – Continuation – stands out to reader next to page number – Brand awareness

Q article style house

colour system –

Continuation in letter ‘L’

for artist



Artist name in top right-hand corner – Fans will want to

read – Informative (Uses and Grat.)

General convention – Pages split with images

one side and text the other


Smaller text than

important titles –


Pull quote/lure – Selling point –

Entice reader to continue

Drop cap – Bold

lettering to indicate

beginning of article

Inconsistent font sizes

and styles – Importance of title, sub

text

Exclusive – Promotion and entices

reader

Images in black and white – Vintage

effect – Link to text on opposite page

Box-out – Attraction to sub text – Stands out on

spread and pictures

Continuation of 3 colour house scheme, white, red and black – Stands out and

appealing – Gender neutral colours

Artist name mentioned in title – Informative – Uses and Grat.




other

Inconsistent font sizes and styles –

Importance of title, sub text

Neatly arranged – Columns – Smaller text than important titles – Informing of

artist (Uses and Grat.)

Drop cap – Bold lettering to

indicate beginning of

article

Mise-en-scene –

Costume – Matches colour

scheme

Highlight artists

name in coloured

text – Informative and entices fans – Use and Grat.

Plain background – Contrasts with bold and irregular paper cut-out

lettering

Pull quote/lure

– Selling point – Entice

reader to continue

Codes and Conventions

Marketing

Transcript of Codes and Conventions