Whilst studying music in the same genre of the song Tulisa-Young I have noticed a trend of quite a lot of colour being used

and the video being very selective to fit the song entirely and have a lot of shots that link the song and the video together.

In every song I have noticed there is always a mix of genders and never just one, the girls use their femininity to attract not only

girls to watch the video but boys aswell.

The locations are matched well to the song to gain establishment so you have an understanding of what the song is about, such as

Tulisa’s video is in the sea and at a party showing a playful side to the song “Young” whereas Beyonce’s video is in a deserted area

with rubble and broken cars about showing a riot and conflict with the song “run the world girls”.