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Powerpoint Templates

Information for the clients of

Coda Enterprises Marketing

& Communications

www.codamc.com

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Today’s Real Estate market is more active and competitive than it has ever been. The product (housing inventory) is relatively low, the number of Realtors vying for those limited number of products is on the rise, and clients are eager to buy and sell.

To stand out from the rest, to effectively reach your potential sales audience, unique and effective marketing products are essential. In the not too distant past what passed as a Highlight Sheet consisted of text typed onto a sheet of letterhead, with a photograph glued to the top half, and a business card stapled to the bottom.

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All that’s changed - thanks to the availability of desktop publishing software and color laser printers - products that in the past could only have been created by a full-service off-set printer can now be created in a small office at a fraction of the cost, in a fraction of the time.

Coda Enterprises produces a range of color and black and white marketing materials - each individually tailored - for is many clients. Highlight Sheets, Realtor Flyers, Postcards, Newsletters, Business Cards, Brochures (2,3 and 4-fold types), Overhead transparencies, and even iron-on Tee-shirt transfers have all been created and delivered over the years. In essence, if it can be produced on paper (or plastic in the case of overheads) it can be output by the facilities of Coda Enterprises.

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In addition to the physically printed items, non-printed marketing materials, from PowerPoint presentations to E-Flyers and flipbook type presentations (like this virtual magazine) are also developed and distributed by the company. A number of Realtors have used Coda to produce their personal web presence, and to assist with the on-going servicing of their websites.

While website creation is a service offered (check out the company’s personal website at www.codamc.com) web-related activities are only an occasional part of the company’s output. On the main the cental focus of Coda Enterprises is the production of paper-based marketing materials and the production of advertising materials for newspapers and other publications.

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As a company, Coda Enterprises began almost by accident. A Journalist, Broadcaster, and Community Newspaper Editor, Coda’s founder David Holmes envisioned creating a media-based company to help with the development and expansion of his freelance writing services. In 1996 David was hired by Brad Geisler the owner of Windermere Newcastle Realty in a marketing/desktop publishing capacity.

Following the collapse of Windermere in 1998 David (along with 27 ex-Windermere Realtors) moved to the offices of RE/MAX of Nanaimo. The business relationship with RE/MAX continued for more than 10 years before moving to Coast Realty Group’s North Nanaimo office. In July 2010 Coda

made another move, toprivate and independentoffices on Bowen Roadin Nanaimo.

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Coda Enterprises has grown into a multi faceted Desktop Publishing operation, providing services ranging from color photocopying and document binding, to graphic design and short-run color printing.As a point of personal trivia, the CODA referred to in the company’s name are the first two letters of COral (David’s wife) and DAvid Holmes.

“A Coda is also the finale of a musical score, and as becoming self employed was a personal goal, the achievement of that goal could in essence be viewed as having reached a finale,” David explained.

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HIGHLIGHT SHEETS & REALTOR FLYERS: Flyers, pamphlets, and brochures are all driven by the written word, but generally are tailored toward a specific target audience or to promote an individual project - an individual listing. There’s really no limit to the sort of things that can be promoted using a brochure or flyer.

For our purposes here the terms Highlight Sheet and Realtor Flyer are basically inter-changable. In essence the standard model Highlight Sheet is an encapsulated‘everything you wanted to know’ document that can include photos of the listing, a full

write-up, room dimensions,maps, site plans,

itemized home features and other information that can and are

frequently1ncluded. Typically a

Highlight Sheet is one to two pages in length –

but can be four or more pages.

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No single photograph is likely to capture the true sense of perspective or the beauty of an image composed of multiple photographs electronically stitched together. Additionally many Realtors market their listings to potential clients from out of town - through e-mails or via their personal websites. In cases such as that the photographs may be the deciding factor in that potential client becoming a satisfied buyer.

Making a good use of stitched photography can help present a truer view of your property - a view that cannot be captured by a single image alone. digital photographs can be stitched together both horizontally or vertically. Coda Enterprises’s photo manipulation software can easily handle either of these tasks.

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