Codapay Overview2016

Grace ChanBD Manager

Email: grace@codapayments.comQQ: 3272544198Website: www.codapay.com

2Confidential

Coda is backed by leading strategic investors

#1 E-Commerce company in Japan

#1 online payment gateway in Japan

#1 online advertising company in Japan

Our offices

SINGAPORE

77A Tras Street079016

INDONESIA

The Bellagio Mall, OL3-20 Kawasan Mega KuninganKav. E4 No. 3Jakarta 12950

UNITED STATES

440 North Wolfe RoadSunnyvale, CA 94084

HONG KONG

299 Queen's Road Central, 19th Floor

About Coda

3Confidential

Coda helps our partners generate more revenue from users, and acquire new ones more cost-effectively, which makes Southeast Asia profitable

Codapay accounts for 80% of our revenue, and other channels are just 20%.

“”

Coda’s data on paying gamers & channels is like

gold for acquisition.

“”

4Confidential

Codapay enables merchants to allow their customers to pay using a range of convenient channels, which accommodate casual users and big spenders alike…

Voucher redemption

Convenience store

Direct carrier billing

Bank transfers

… across Southeast Asia.

average transaction valueIndonesia

Thailand

Philippines

Malaysia

Singapore

Vietnam

E-Wallets

Coda is a one-stop shop for alternative payments in Southeast Asia

$2

$5

$9

$13

$18

average transaction value

average transaction value

average transaction value

average transaction value Taiwan

5Confidential

We have the best payment channel coverage, pricing, and product features and flexibility of any payment gateway in Southeast Asia

Crypto-currency

Indonesia

Philippines

Malaysia

Thailand

Singapore

Vietnam

Taiwan

Carrierbilling

Banktransfer

Counterpayment

GameVoucher E-wallets

Telkomsel, Indosat, XL, Tri, Bolt, ATM, mobile banking, Alfamart, Doku Wallet, Telkom voucher, 7-11, Bitcoin.

Globe, Smart, Sun, 7-11, GCash, bank transfer, BayadCentre, Robinson’s Centre.

Maxis, DiGi, e-pay, Bitcoin

True Money Cash Card, bank transfer, Tesco Lotus

Singtel, M1, StarHub

Vinaphone, Mobifone, Viettel, Vcoin

FarEasTone, Taiwan Mobile

Detailed Channels Supported

6

Coda’s merchant networkWe serve the largest publishers in AsiaThe largest publishers in the world trust us to handle their payments

Confidential

Direct relationships: Efun Co.Top-grossing game developer

GumiTop-grossing game-developer

Boyaa#1 social card game provider

GarenaLeading game publisher

VTC OnlineLeading game publisher

SpotifyMusic streaming

TencentGaming platform

FacebookGame credits

EfunfunPopular game developer

CliponyuVideo streaming

HalloStarVideostreaming

KunlunTop-grossing game publisher

4399Top-grossing game publisher

IGGPopular game publisher

37GamesPopular game publisher

Served via partnerships:

UCwebApplication store

EyougamePopular game publisher

VstarGamesPopular game publisher

7Confidential

We offer partners three different integration options

Payment Pages

• Render equally well in a desktopbrowser, mobile browser, or an in-app web view

• Available in English, BahasaIndonesia, Thai, Mandarin, and

Vietnamese• The easiest option that takes just a

few hours to implement

Android SDK

• Offers a one-click purchase

experience for carrier-billing

transactions, the most streamlined

UX possible

• Suitable for non-games distributed

by Google Play and any app

distributed on third-party app stores

• Allows merchants to own the UXthroughout the payment experience,

providing maximum flexibility for

merchants with special

requirements

Back End

8Confidential

We can help you acquire users in three different ways

Coda assists you with specific ad campaigns

1 2Coda runs all marketing

campaigns for you

3Coda licenses and publishes

your game

What we can do:

How it helps you:

Cost:

• Coordinate with payment channels to get free marketing support for merchant where available. • Execute a Facebook ad campaign using

our custom audience of 1 million+ gamers.• Assists merchant to buy retail ads at

proprietary payment channels

• Merchant can more cost-effectively acquire paying gamers. • Merchant can access proprietary

customer acquisition channels at no or reduced cost.

• Merchant charged on a cost-plus 15% basis for paid digital advertising and in-store advertisements.

• With our local partner Maingames, we localize the game, pay to acquire users, manage game operations and support.

• Merchant generates revenues from Southeast Asia without having to invest in operations.

• Coda/Maingames pays merchant licensing fee(s).

• Manage Facebook Ads and media campaigns for merchant on ongoing basis• Assists merchant to buy non-FB ads at

proprietary payment channels

• Merchant can rely on the expertise of a marketing team focused on Southeast Asia• Merchant can access marketing channels

that otherwise would be inaccessible.

• Merchant charged on a cost-plus 15% basis for digital advertising and in-store advertisements.