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INTRODUCTION AND OVERVIEW

• Cocktail Courier makes home mixology fun and easy.

• Consumers choose from a rotating list of award winning cocktails, curated by top local bartenders, and receive recipes and pre-portioned ingredients to create 4-8 absolutely delicious cocktails right to their doorsteps.

What’s included in each box :

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INTRODUCTION

Base Spirit

Liqueurs/Vermouth

Home-made infused syrups

Fresh squeezed citrus

Garnish (whole fruit)

Product information cards

Step-by-step instructions

Same day delivery

• Cocktail Courier Competitions (CCCs) are a series of individual cocktail competitions for bartenders, executed monthly in all markets where Cocktail Courier is available for sale.

• Each competition, hosted by ShakeStir.com, offers specific parameters that contestants must follow for that month’s entry.

• Monthly winners are selected by a group comprised of ShakeStir and local judges. In addition to being featured on Cocktail Courier and all print recipe cards, each winning bartender receives a “royalty” for each box sold on Cocktail Courier.

• Cocktail Courier seeks individual brand sponsors for each CCC. o All sponsor brand(s) featured in minimum four (4) email blasts to local ShakeStir

community members o Featured brand(s) included in social media posts by ShakeStir team

(ShakeStir.com/FB/Twitter/Instagram)o Featured brand(s) carry high likelihood of CocktailCourier.com inclusion as two

month featured recipe 3

PARTNERSHIP OPPORTUNITY

• By partnering with ShakeStir.com, with over 12,000 active profiles, Cocktail Courier offers both trade and consumer activation:

o Trade: monthly cocktail lists appearing on Cocktail Courier are sourced by challenging local ShakeStir bartenders to create their best cocktails incorporating mandated ingredient(s); recipes and photos posted across all ShakeStir social channels (over 30k trade followers)

o Consumer: links to brand pages on CocktailCourier.com, product spec cards included in each CC box, follow-up invitations to existing customers to purchase full sized bottles after purchase, endorsements by high profile bartenders from the best bars and restaurants; recipes and photos posted across all ShakeStir social channels (over 30k trade followers)

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PARTNERSHIP BENEFITS

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PARTNERSHIP EXAMPLE

RecipesPack

Boxes

Consumers

Trade

Consumers

Brand Sponsors

• Cocktail Courier Competition (CCC) Sponsorship

o 2 month commitmento Brand assets to appear on CCC landing page on ShakeStir.como All sponsor brands featured in a minimum of four (4) email

blasts to local ShakeStir community per marketo Featured brands included in social media posts by ShakeStir

and Cocktail Courier teamso Winning brands featured by name on CocktailCourier.com as

well as printed recipe cards and product info cards enclosed in all Cocktail Courier boxes

Cost: $3,000/month

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Sponsorship Fees

• ShakeStir LLC owns two separate and distinct web properties which operate their own businesses: www.ShakeStir.com and www.CocktailCourier.com

• ShakeStir.com is an exclusively trade facing platform that conducts marketing and promotional activities at/towards the trade.

• Unlike ShakeStir.com, CocktailCourier.com is an exclusively consumer facing platform.

• Cocktail Courier enters into marketing and fulfillment contracts with licensed retailers to fulfill liquor orders.

• Cocktail Courier does not pay, directly or indirectly, funds to any retailers.

• ShakeStir LLC has retained experienced beverage alcohol counsel since inception to advise on its business practices and maintains all appropriate permits and licenses to conduct business.

• Marketing and promotional activities on ShakeStir.com do not guarantee inclusion in Cocktail Courier winning recipes to be available for sale on CocktailCourier.com.

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LEGAL OVERVIEW

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Sample Photos

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Sample Photos

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Sample Photos

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TEAM

• Scott Goldman: Co-founder, background in bartending, co-founder of successful spirits brand and portfolio, in spirits industry since 2007. Graduate of Middlebury College (VT).

• Curt Goldman: Co-founder, formal training in finance and law (Donaldson, Lufkin & Jenrette, Credit Suisse, Northwestern University JD-MBA, Shearman & Sterling LLP), co-founder (with Scott) of successful spirits brand and portfolio, in spirits industry since 2007. Graduate of Middlebury College (VT).

• Andy Seymour: Over twenty years experience in the bar, restaurant and hospitality industry, emerging as one of the leading educators and consultants on all matters of beverage. His company, Liquid Productions, is devoted to the understanding of today’s cocktail culture, to developing education and beverage programs, and to creating events that bring that culture to an even greater audience.

• Tad Carducci and Paul Tanguay: Lifelong bartenders, award-winning mixologists and writers with over 45 years of combined experience in the hospitality industry, most recently as partners in Tippling Bros., a NY- based beverage consultancy with engagements at regional and national accounts across the country.

• Sean Kenyon: Third-generation bartender with over three decades of industry experience around the world. A winner of multiple competitions including 2013 NCB “Bartender of the Year”, Sean has also worked in bars throughout the country, namely in New Jersey, Texas and Colorado.

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Press

January 2015

Cocktail Courier Delivers Booze in a

Box"Cocktail Courier, a New York City delivery

company, aims to pull back the curtain on

craft concoctions and show that a Ph.D. in

mixology isn’t required to make great drinks.”Read More

February 2015

Cocktail Courier Hits Chicago"Everything you need to whip up superb cocktails

delivered straight to your door.”Read More

February 2015

Cocktail Courier hopes Chicago will drink

to its new delivery service“Baby it’s cold outside, and a new online cocktail

delivery service wants to bring drinks — Chicago

mixology originals — to your home, where you can

stay warm and cozy.”Read More

January 2015

Cocktail Courier: Better Drinks,

Delivered"Ordering from Cocktail Courier can be like

bringing your bar-away-from-home into your

apartment.”Read More

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Press

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Cocktail Courier on Steve Harvey

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Contact: Scott Goldman, Scott@ShakeStir.com, 917.969.9180