Coca-Cola’s: “Share a Coke” Campaign Team 4 Amber Stephanie Nicoletta Lisa .

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Coca-Cola’s: “Share a Coke” Campaign Team 4 Amber Stephanie Nicoletta Lisa http://www.youtube.com/watch?v=5l0cCyElfgg

Transcript of Coca-Cola’s: “Share a Coke” Campaign Team 4 Amber Stephanie Nicoletta Lisa .

Page 1: Coca-Cola’s: “Share a Coke” Campaign Team 4 Amber Stephanie Nicoletta Lisa .

Coca-Cola’s: “Share a Coke” Campaign

Team 4

Amber

Stephanie

Nicoletta

Lisa

http://www.youtube.com/watch?v=5l0cCyElfgg

Page 2: Coca-Cola’s: “Share a Coke” Campaign Team 4 Amber Stephanie Nicoletta Lisa .

Situation

Background

Personalized Bottles

Social Media

Page 3: Coca-Cola’s: “Share a Coke” Campaign Team 4 Amber Stephanie Nicoletta Lisa .

Objectives

Increase consumption among the masses

Get people talking about the brand Coke again

To become a part of the conversation with a Coke bottle

Page 4: Coca-Cola’s: “Share a Coke” Campaign Team 4 Amber Stephanie Nicoletta Lisa .

Audience

Campaign geared toward consumers ages 18-24

Audiences on Twitter and Facebook

Buzz on Social Media

Page 5: Coca-Cola’s: “Share a Coke” Campaign Team 4 Amber Stephanie Nicoletta Lisa .

Strategy

Unique and exclusive

Personalization

Hashtag #shareacoke to create engagement

Page 6: Coca-Cola’s: “Share a Coke” Campaign Team 4 Amber Stephanie Nicoletta Lisa .

Tactics

Phase 1

Phase 2

Phase 3

Page 7: Coca-Cola’s: “Share a Coke” Campaign Team 4 Amber Stephanie Nicoletta Lisa .

Calendar/Timetable

May 2013 – August 2013

Vending tours during July and August

Page 8: Coca-Cola’s: “Share a Coke” Campaign Team 4 Amber Stephanie Nicoletta Lisa .

Budget

5 million dollars estimate

Incorporated TV advertisements, billboards and experimental marketing

Page 9: Coca-Cola’s: “Share a Coke” Campaign Team 4 Amber Stephanie Nicoletta Lisa .

Measurement

Increase in sales by 3.88%

Increase in impression, quality, value, reputation, satisfaction and recommendation by 2.8%

Feedback from audiences

Results seen through consumption among target audience, traffic on Facebook, and likes on Facebook

Page 10: Coca-Cola’s: “Share a Coke” Campaign Team 4 Amber Stephanie Nicoletta Lisa .

Quiz Questions

1. How long did this campaign last?

2. How many bottles were personalized?

3. Which social media was used during this campaign?

4. What number of popular names were put on bottles?

5. Where else has this campaign been launched?

Page 11: Coca-Cola’s: “Share a Coke” Campaign Team 4 Amber Stephanie Nicoletta Lisa .

THANK YOU!PUR 3000 // Team 4 “Share a Coke” Campaign

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