COCA COLA

PRESENTATION ON

• THE COCA COLA COMPANY

Founded 1892 (1892)

Industry Beverage

HeadquartersAtlanta, Georgia,

United States

Area served Worldwide

Key people

Muhtar Kent

(Chairman and

CEO)[1]

Revenue▲ US$31.0 Billion

(FY 2009)[3]

Operating income▲ US$8.23 Billion

(FY 2009)[3]

Net income▲ US$5.82 Billion

(FY 2009)[3]

HISTORY OF COCA COLA

BIRTH OF A REFRESHING IDEA:

Atlanta, Georgia, May 8, 1886. Dr. Jhon Stith

Pemberton and the “delicious and refresging”

drinks.

Frank M. Robbinson – the Trademark “COCA

COLA”

Sales: 9 drinks per day

The Candler Era

1891-Atlanta Entrepreneur Asa G.Candler, the

sole proprietor of COCA COLA

1892 - Georgia Corporation named “The Coca-

Cola Company”.

1895 – “Coca-Cola” is now drunk in every state

and territory of United States.

Bottling Begins

1894 - In Vicksburg, Mississippi, Joseph A.

Biedenharn, the first bottler of coca cola.

1899 – Benjamin F. Thomas & Joseph B.

White-headed of Chattanooga, Tennessee

the exclusive right to bottle & sell Coca-Cola

practically the entire United States.

The development what is today the worldwide

Coca-Cola bottling system.

Earnest Woodruff

1919 - A group of investors headed by Earnest

Woodruff & W.C. Bradley purchased The Coca-Cola

Company for 25 million dollars.

500,000 shares of its common stock were sold

publicly for $40 per share.

1923 – Robert Win sip Woodruff, Earnest Woodruff’s

son, was elected the president of the company.

His management established quality standards for

every phase of the bottling operation.

By the end of 1928, Coca-Cola sales in bottles had for

the first time exceeded fountain sales.

Olympics 1928

1928 – The Coca-Cola and the Olympic

games: The first lightening of the flame and

the first sale of Coke at an Olympiad.

1941 – The entry of United States into war brought an order from Robert Woodruff: “To see what every man in uniform gets a bottle of Coca-Cola for 5 cents, wherever he is and whatever its costs the company”.

More than 5 billion bottles were consumed by military service personnel during the war.

As a world emerged from a time of conflict, Coca-Cola emerged as a worldwide symbol of friendship and refreshment

1941 Unites States War and a symbol of

friendship:

Our Mission

To inspire moments of

optimism and happiness...

To create value and make

a difference.

To refresh the world...

VISION

People: Be a great place to work where people are inspired to be the best they can be.

Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs.

Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.

Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities.

Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities.

Productivity: Be a highly effective, lean and fast-moving organization.

VALUES Our values serve as a compass for our actions

and describe how we behave in the world.

Leadership: The courage to shape a better future

Collaboration: Leverage collective genius

Integrity: Be real

Accountability: If it is to be, it's up to me

Passion: Committed in heart and mind

Diversity: As inclusive as our brands

Quality: What we do, we do well.

MAIN BOARD

MUHTAR KENT

Muhtar Kent is Chairman of the Board and Chief Executive Officer of The Coca-Cola

Company. Mr. Kent joined The Coca-Cola Company in Atlanta in 1978 and has held a

variety of marketing and operations roles throughout his career. In 1985, he was

appointed General Manager of Coca-Cola Turkey and Central Asia. From 1989 to

1995, he served as President of the Company's East Central Europe Division and Senior

Vice President of Coca-Cola International. Mr. Kent was named President and Chief

Operating Officer of The Coca-Cola Company's North Asia, Eurasia and Middle East

Group from 2005 until early 2006, where he was responsible for the operations across a

broad and diverse geographic region that included China, Japan and Russia. Mr. Kent

served as President of Coca-Cola International through most of 2006, responsible for

operations outside of North America. Mr. Kent holds a bachelor of science degree in

economics from Hull University, England, and a master of science degree in

administrative sciences from London City University.

HIERARCHYceo

administration

cfo cio

latin america pasific groupeurasia & africa

group

europeon union group

sales & marketing

human resources

legalglobal comunity

connectionnorth america

group

research & innovation

business service

social responsibility

macdonalds divison

sciencestreatagic planning

supply chain

bsuiness & tecnology service

audit

controlinnovation &

techologycustomer & commercial

family officerscommunication

public affairs

customers and sales

bottling & investment

directors

BRAND PORTFOLIO

SOFT DRINKS:

ENERGY DRINKS

JUICES:

SPORTS DRINKS:

Tea and Coffee:

WATER

OTHER DRINKS

MANAGEMENT PROCESS

PLANNING:

“Without a strategy the organization is like a ship

without a raddar, going around in circles. It’s like a

tramp that Has no place to go to”.

Joel Ross and Michael Kami)

Strategic Goals:

To continue to be an organization providing the quality products to the valuable customers.

To select and retain the professional people for the organization.

To project an outstanding corporate image.

To satisfy the customer through extra ordinary service and an excellent service along with the complete tactical and operational support.

Tactical Goals:

To increase the revenues by 20% as compared to

last year.

To increase the total retail customers by around

10%.

To increase the market share by 5%.

To reactivate the discontinued customers by 30%.

Operational Goals:

To find new customers,

To retain existing ones,

To bring back the discontinued accounts.

Organizing:

Departmentalization:

1. Human Resource

2. Financial Department

3. Sales and Administrative Department

4. Production Department

Assigning Authority & Delegation Of Power

Equalizing Authority & Responsibility

Staff Positioning

Leading:

Supervision

Motivation

Managing Conflict

Communication Skills

• Controlling

Measuring

Comparing

Correcting

Sales Person Reporting System

Sales Person Evaluation System

CHALLENGES & ISSUES

Acidity and tooth decay

High fructose corn syrup

Environmental issues

Water use

Israel and the Middle East controversies

Competitors

• PEPSI

• SHEZAN

• AMRIT COLA

• NESTLE

• GOURMET

• Coca cola’s main competitor is Pepsi. It Is second to sales.

Coca Cola vs. PepsiThe main dark cola

drink of the company

which started the

rivalry between these

Companies

Pepsi version of dark cola

which is the major

primary competitor to Coke.

Full Throttle is an

energy drink

produced by

the Coca Cola

Company.

AMP is and energy drink

produced and

distributed by Pepsi CO.

Vault is a carbonated

beverage that was

released by the Coca

Cola Company in

June

2005.

Mountain Dew MDX is an

energy drink

manufactured distributed by

PepsiCo. Under

Mountain Dew brand in

2005.

PowerAde is a sports

drink by Coca Cola

Company .

Gatorade is a non

carbonated sports drink

marketed by Quaker

Oats Company, a

division

of Pepsi Co.Sprite is a

clear, lemon lime

flavored, non

caffeinated soft

drink, produced by

Coca Cola

Company. It was

introduced in the U.S

in 1961.

7 up is a brand of a

lemon-lime flavored

soft

drink

Minute Maid is a product

line of beverages

usually associated with

orange juice, but now

extends to soft drinks of

many kinds.

Tropicana products are an

American company

based in Bradenton, It has

been owned

by Pepsi Co. Inc. since

1998

Nestea is brand of iced

tea manufactured and

distributed by the

Nestle company’s

Lipton Original iced

tea is a ready to drink

iced

tea brand sold by

Lipton through a

worldwide

partnership with Pepsi

Diet Coke or Diet Coca

Cola is a sugar-free

soft drink produced and

distributed by Coca

Cola Company, was

introduced in U.S. in 1982

Diet Pepsi is a low calorie

carbonated cola. It

was introduced in 1964 as

a variant of Pepsi

Cola with no sugar

Kinley is a brand of

still or carbonated

water

owned by The Coca

Cola Company.

Aquafina is non

carbonated bottled water

produced by PepsiCo.

Culture

One Company

One Team

One Passion

Coke Family

STAKEHOLDERS OF COCA COLA

Gimmicks Coca-cola has become the favorite drink to many people all over the

world. Coca-cola was sold in more than 200 areas.

The Coca-cola formula was found by John Pemberton during 1885 in Columbus, Georgia, United States. Initially John Pemberton makes the Coca-cola formula to be used as the medicine formula. Pemberton claimed the formula Coca-cola could cure various disease, for example morphine addiction, the digestive problem, neurasthenia, headache and impotent. Pemberton used the formula of Coca-cola inspired from the coca wine that Angelo Marini finds.

The name of Coca-cola was taken from the Coca leaves and Cola nuts. According to the story, Pemberton the Coca-cola formula used the mixture of two material kinds. The discovery of the name was so simple. Now the brand of Coca-cola had was very big According to Inter brand in 2002 the value of the Coca-cola brand was number of one in the world (US$69.6 billion). The number of two was occupied by Microsoft (US$64.1 billion). Therefore, Coca-Cola has make the brand image in minds of people.

MARKETING CRITERIA

SOME PIX OF COCA COLA

Interview with HR Officer

Name: Mr. Raheel Mahmood

Job title: HR Officer

Qualifications: MBA HR

Experience: 9 years

Background: 7 years worked in Descon Ltd.

Joined Coca Cola in 2008.

Contact # 0322 4171612