Coca cola Marketing Stategy

COCA COLA

Mirza Mohammed Karrar

Introduction In India, the Coca-Cola comprises of a wholly owned

subsidiary of The Coca-Cola Company namely Coca-Cola India Pvt Ltd

The Company entered India and launched Coca-Cola in 1993 after the opening up of the Indian economy to foreign investments in 1991

Coca cola brands are the leading brands in beverage segments which includes over 7,000 Indian distributors and more than 2.2 million retailers

Product Mix

Soft Drinks

Thums Up

Sprite

Fanta

Maaza

Mineral Water

Kinley Water

Product Price Packaging

Advt.

Thums up Rs. 75(2 L)

Product LineSoft Drinks

• Thums up is the largest selling soft drink brand in India covering approximately 42% of market share. • Their pricing objective is product quality leadership & pricing approach is Competition based pricing


Advt.

Sprite Rs. 75(2 L)


• Sprite is a colorless, lemon-lime flavored.• It is made for the people who concerned about the caffeine.• Competition based pricing is adopted


Advt.

Maaza Rs. 62(1.2 L)


• Today Maaza is loved universally for its taste, color, thickness and has became mango lover first choice.• Price of Maaza is kept so high when compared to other products because It contains a pure extract of mango.• Pricing objective – Price Quality Leadership

Product

Price Packaging

Advt.

Minute Maid Pulpy

Orange

Rs. 60(1 L)

Product LineReal Juices

• The name explains that it can be made in a minute which means a fresh juice for customers• The pricing objective is market share leadership• The pricing approach customer value based pricing

Product

Price Packaging

Advt.

Minute Maid Nimbu Fresh

Rs. 45(1 L)


• The name explains that it can be made in a minute which means a fresh juice for customers• The pricing approach customer value based pricing

Product

Price Packaging

Advt.

Minute Maid Nimbu Fresh

Rs. 55(1 L)


• The name explains that it can be made in a minute which means a fresh juice for customers• The pricing approach customer value based pricing

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Coca cola Marketing Stategy

Marketing

Transcript of Coca cola Marketing Stategy