Visual Rhetorical Analysis

Coca ColaJustin Chaney & Lindsey Young

The subject of the advertisement is Santa Claus drinking coca cola.

The purpose of the advertisement is to influence people to drink this classic soda. If Santa drinks it, then it must be great!

This advertisement caters to a younger audience because it has Santa Claus on the advertisement.

The tone is very happy and jolly because its got Santa Claus being happy because he’s drinking coca cola.

Its intended effect is to entice a younger audience into drinking coca cola.

Pathos because its got a jolly Santa Claus advertising coca cola.

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The subject of this advertisement is how coca cola is a classic.

The purpose of this advertisement is to get people to drink coca cola. They’re as classic as apple pie and baseball.

The audience of this advertisement is American people because in the advertisement there is an American flag.

The tone is nostalgic, it has classic icons such as Elvis, The Beatles, and Marilyn Monroe.

The intended effect is to get people to reminisce on past times that make them think of something happy. If they connect coca cola to something happy, people are more likely to buy it.

It uses pathos because people get a nostalgic feeling when seeing this ad with all the great classics.

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