Coca cola Job Analysis
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Transcript of Coca cola Job Analysis
JOB ANALYSIS OF THE COCA COLA COMPANY PAKISTAN
Group members
TALHA NAZARABDUL WAQAS KHUZAIMA NASIR AWANMOHSIN GILLANIFARAZ ISHAQUE
The focus of this report is basically to analyze the different management functions at Coca cola beverages Pakistan limited Karachi. These
functions include planning, organizing, leading and controlling.
INTRODUCTION
Historyinternational
Coca-Cola laid the foundation of the beverage industry when it was formed in May 1886 in Atlanta. However it was not until 1895 that the idea of selling coke in bottles was introduced. With the passage of time Coca-Cola gained popularity and its product began to get recognized internationally. Thus from its mere beginning in 1886 Coca-Cola has now been transformed into a strong multinational with its product being currently recognized all over the world. Coca-Cola, in fact, has now become one of the most famous and widely consumed brands in the world. It has not only established its footings in the beverage industry but is currently heading the list of the most financially sound companies in the world.
HISTORYPAKISTANAlthough Coca-Cola is not a new name for the local market, Coca-Cola Beverages Pakistan Limited (CCBPL) began its operations on 26 May 1996 in Pakistan. Coca-Cola Beverages Private LTD (CCBPL) is a joint venture between Coca-Cola International, Fraser and Neeves Singapore and Package Ltd. Initially it acquired National Beverages LTD Karachi and later acquired International Beverages LTD Hyderabad .
In May 1996 Fraser and Neeves, a Singapore based bottler of Coke, bought off the local bottlers in Karachi. Not long after it went on to acquire the bottling plants in Hyderabad as well. Since then coke has made an impressive impact on the local market by increasing it’s availability as well as its volume share. CCBPL has decided to expand its operations in Pakistan by buying other bottlers all over Pakistan. Implementing their plans of acquisitions of other plants they have recently acquired all the plants in Pakistan as they are inclined to give more attention to increase the market share in Pakistani market.
PRODUCTSCoca cola Beverages Pakistan has a very narrow product range. It has the following brands in Pakistan.
Coca Cola Sprite Fanta Sprite 3G Coke diet Sprite Zero
These products are sold in the market in different sizes of bottles. These sizes are available for all its products
250ml 250 ml (Non Returnable) 300ml 1 liter 1.5 liter pet 2.25 liter
HIERARCHY OF COCA-COLA
General manager
Finance manger
Human capital
Sales and marketin
g
production
Industrial relations
hip
HUMAN RESOURCE MANAGEMENT
Human Resource Management (HRM) is the function within an organization that focuses on recruitment of, management of, and providing direction for the people who work in the organization. HRM can also be performed by line managers.
HRM is the organizational function that deals with issues related to people
HRM is also a strategic and comprehensive approach to managing people and the workplace culture and environment.
IMPORTANCE OF HUMAN RESOURCE MANAGEMENTHRM plays a strategic role in managing people and the
workplace culture and environment. If effective, it can contribute greatly to the overall company direction and the accomplishment of its goals and objectives.
The New Role in Human Resource Management More and more companies seek the outsourcing services of HR recruitment companies.
The focus on HRM is now moved to the strategic utilization of employees and the measurable impact of employee programs over business.
Nowadays successful companies need to be adaptive, resilient, quick to change direction and customer-centered. Within such an environment the effectiveness of HRM is crucial to business success.
ROLE OF HR MANAGER in COCA COLA
ADMINISTRATIVEHR administrators function as the first point of contact for employee enquiries and requests. This course provides a ‘best practice’ approach to the key administrative activities.
Policy Maker Advisor Housekeeper: Counselor Ethical Concerns Welfare Officer Legal Consultant
ROLE OF HR MANAGER in COCA COLA
OPERATIONAL ROLESThe operational role of HR management is heavily oriented to processing and record keeping.
Recruiter Training Motivation Communication Corporate Culture
ROLE OF HR MANAGER in COCA COLASTRATEGIC ROLES
Strategic role of human resource management is the process of linking the human resource function with the strategic objectives of the organization in order to improve performance.
Change Agent Strategic Partner Value Added of HR Business Partner
JOB ANALYSISJob analysis is the formal process of identifying the
content of a job in terms of activities involved and attributes needed to perform the work and identifies major job requirements.
Job analysis provide information to organizations which helps to determine which employees are best fit for specific jobs.
Industrial/organizational psychologists are often the professionals who perform job analysis. These professionals use either a task-oriented or worker-oriented approach.
TASK-ORIENTED WORKER-ORIENTED
PURPOSE OF JOB ANALYSIS
One of the Main Purposes of Conducting Job Analysis is to Prepare Job Descriptions and Job Specifications Which in Turn Helps Hire the Right Quality of Workforce into an Organization. The General Purpose of Job Analysis is to Document The Requirements of a Job And The Work Performed.IDEAL JOB ANALYSIS
Duties and TasksEnvironmentRelationshipsRequirements
IMPORTANCE OF JOB ANALYSISJob analysis helps in analyzing the
resources and establishing the strategies to accomplish the business goals and strategic objectives.
job analysis is to prepare job description and job specification which helps to hire right quality of workforce.
Job Analysis can be used in training.Job Analysis can be used in compensation
to identify or determine: skill levels, compensable job factors, work environment, responsibilities and required level of education.
Job Analysis can be used in selection procedures
METHODS OF JOB ANALYSIS
Job Analysis Methods Can Be Categorized into Four Basic Types:
(1) Observation Methods(2) Interview Techniques; (3) Questionnaires(4) Headhunting
ANALYSIS OF THE ORGANISATION STRUCTURE
DEPARTMENTALISATION
WORK SPECIALISATION
AUTHORITY AND RESPONSIBILITY
DELEGATION AND ACCOUNTABILITY
SPAN OF CONTROL
RESOURCE ALLOCATION
ORGANISING THE HUMAN RESOURCES
TRAINING
CONTROLLING
PERSON’S EVALUATION SYSTEM
JOB ANALYSIS FOR COCA COLA SALES MANAGER
Educational BackgroundKnowledgeExperienceProfessional And Personal SkillsGeneral Responsibilities of a Sales Manager
PEST ANALYSIS
Political factorsPOLITICAL INSTABILITYTRADE BARRIERS
ECONOMIC FACTORSINFLATIONRECESSION
PEST ANALYSISSOCIAL FACTORS HUMILIATING MUSLIM’S RELIGION SOCIAL BARRIERS MAKING A PLACE IN THE HEARTS OF YOUNG
GENERATION
TECHNOLOGICAL FACTORS IMPORTED FROM USA LOCAL CONTENT AUTOMATED SYSTEM AND EQUIPPED
SWOT ANALYSISSTRENGTHS AGGRESSIVENESS IN THE MARKET AVAILABILITY OF PRODUCTS: REGULAR SUPPLY: QUALITY OF PRODUCTS : EMINENT BRAND NAME STRONG MULTINATIONAL:
WEAKNESSESWORD OF MOUTH LACK OF POPULARITY UNAWARENESSHEALTH ISSUES
SWOT ANALYSIS
OPPORTUNITIES SUCCESSFUL BRANDS TO PERSUE ADVERTISEMENT
THREATS FAKE PRODUCTS: COMPETITOR’S SCHEMES THE MANGO SEASON
CONCLUSION
After The Detailed Study On The Job Analysis Of Coca Cola Company It Is Concluded That The Human Resource Management Is Delivering Its Competency And Is Prudent In Acquiring Human Capital To Achieve Its Strategic Goals. All Aspects While Recruiting, Selecting, Training, Compensation And Performance Appraisal Of An Individual Are Duly Taken Into Consideration That She/he Would Prove To Be An Unexangeable Asset For The Company And Will Work Competently To Achieve Organizational Aims And Goals In The Short Run As Well As Long Run.
RECOMMENDATIONSThough The Company Has A Strong Profile Of Human Resource Management But Yet Coca Cola Is Neglecting Certain Areas Which Are Equally Important In Achieving Organizational goals i.e. Sales.
Incentives for sales departmentsHigher advertisementsHigh budget for marketing departmentsBecome more systematic