8/8/2019 Coca Cola Fade, Integrate or Transform

1/15

COCA COLA FADE, INTEGRATECOCA COLA FADE, INTEGRATE

OR TRANSFORMOR TRANSFORM

8/8/2019 Coca Cola Fade, Integrate or Transform

2/15

` Group name:-

` Preeti Thakur - B33

` Manoj -B34

` Vineeth -B36` Dipendita - B38

8/8/2019 Coca Cola Fade, Integrate or Transform

3/15

` Creative in 1886 by Pemberron in Atlantic

` Largest manufactories marketer & distributor of

non alcoholic beverage.

` Registered as a trade mark in 1887.` First international bottling plant opened in 1906.

` In 2003 rank coca cola first brand in world.

8/8/2019 Coca Cola Fade, Integrate or Transform

4/15

` Sponsorship:- coca cola has sponsored the

English football league, other major sponsorship

include NASCAR & NBA.

` Chairman & CEO:- Muhtar kent.

` Employees:- 92800

8/8/2019 Coca Cola Fade, Integrate or Transform

5/15

8/8/2019 Coca Cola Fade, Integrate or Transform

6/15

` Pesticide residues in coca cola.` CSE from April to august, three samples of coca

cola brands from across the city were found

contain pesticide.

` Indian Govt. banned coke & Pepsi product.` 1993, Germany ban on coca cola product in

Belgium & Netherland.

` Coca Cola sources explained that the

contamination was due to defective Co2.

8/8/2019 Coca Cola Fade, Integrate or Transform

7/15

consumer as a superior beverage experience

Consumer as an opportunity to grow profitthrough the use of finished drink.

Bottles are a trademark enhancement and positive

economic value added.

8/8/2019 Coca Cola Fade, Integrate or Transform

8/15

` Large population with low per capita income.` 10% population lived in urban areas.

` Competition with other soft drink- Pepsi, Dew.

` Need unique market strategies in urban & rural.

8/8/2019 Coca Cola Fade, Integrate or Transform

9/15

` Publicity of products in local language.

` Decide to decrease the price of products .

` Plan to investment on advertisement

8/8/2019 Coca Cola Fade, Integrate or Transform

10/15

` Think local, act local .

` Thanda matlab coca cola( won advertiser of the

year & campaign of the year in 2003 ).

` Convenience the public to buy their products .` Focus on the brand and quality of the product.

` Introduced the 200ml bottle in urban market.

` Concurrently cutting the price in half Rs.5.

8/8/2019 Coca Cola Fade, Integrate or Transform

11/15

` Due to price strategies close the gap b/w coke &

basic refreshment like soft drink, coffee, lemon

juice etc.

` Due to use different strategies for urban & rural,coke experienced 37% growth.

` due to invest on the publicity 24% growth seen in

urban area.

` By the launch the new product Rs. 5, per capitaconsumption doubled b/w 2001 03.

8/8/2019 Coca Cola Fade, Integrate or Transform

12/15

` Market accounted for 80% of Indias new coke

drinkers.

` Expected to account 50% of the company sale in2003.

8/8/2019 Coca Cola Fade, Integrate or Transform

13/15

` Lack of co-ordination/ Loop hole production.

` Lack of super vision.

` Relationship B/w employee & CEO.

` Irresponsible employee.` Lack of power supply.

` Prices too high for the rural people.

8/8/2019 Coca Cola Fade, Integrate or Transform

14/15

` Coordination should be strong.

` Supervision should be strong.

` Need a good relationship.

` Publicity.` Focus on the prices.

` Focus on the convincing of the costumer.

8/8/2019 Coca Cola Fade, Integrate or Transform

15/15