Coca cola case study samarth gupta
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Transcript of Coca cola case study samarth gupta
Submitted By:
Samarth Gupta
18MBAIB14
International Business EnvironmentPSMBAIBTC0201
International Centre for Cross Cultural Research & Human
Resource Management
Practices Of : Ethical or Unethical
Image source: www.coca-colacompany.com
Urban Legends and Unusual Uses
Cocaine Story•Coca leaf extract cocaine was never added to coca cola•Used processed coca leaf that have been to cocaine extraction process•Contains a trace amount of stimulant•US Drug Enforcement Administration (DEA) sees imports of coca for Coca Cola and the later sale of extracted cocaine to the drug industry
Is Coca-Cola Honest & Humanistic?
NO
Unhealthy Coca- Cola
Acidity•Contains acidic nature substances•Changes the pH of the mouth after consumption for sometime•Damages the enamel in the mouth
High Fructose Corn Syrup•After 1980’s used Fructose corn syrup instead of sugar due to rising prices of Sugar•Fructose corn syrup can cause obesity and diabetics•It is shown to be metabolised differently by the human body
India• Indian market share of Coca-Cola
India and Ingredients• Pesticides and Toxins• Contains lindane, DDT,
malathion and chlorpyrifos
India and Ingredients
Source : www.tribuneindia.com
India and Ingredients
Pesticides and DDT content comparison between India and US
Source: www.mindfulness.com
India and Water extraction
• It takes 5 litres of water to produce one coca-cola
• Factories in India have extracted the water from aquifers at an unsustainable rate
• Damaging the local water supply and forcing the local farmers to relocate
India and Water extraction
•Varanasi Bottling Plant 2014•Plachminda, Kerala Plant 2004•Kala Dera, near Jaipur, Rajistan
Columbia and International
Boycott• In 2003, Columbian trade union SINALTRAINAL called International Boycott because of intimidation, kidnapping and murdering of workers in coca-cola plants by the paramilitaries acting on the behalf of The Coca-Cola Company
• NYU senate voted to ban the Coca-Cola from the campus, University of Michigan also did the same
• They agreed to resume their purchase after they were satisfied with the investigation plans in labour and environmental practices in Columbia and India
IS Coca-Cola Ethical or Unethical?
• It has forgotten its CSR, even being among the biggest companies in the world
• It has neglected the sustainability of environment and therefore practiced anti environmental practices
• Human Rights Violation is the biggest allegations over the Coca-Cola company
• Products it offers are unsuitable to the health of humans, contains toxins and pesticides
• Creates the problems like obesity and diabetics to the individuals
Thank-you