Coca cola case study samarth gupta

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Submitted By: Samarth Gupta 18MBAIB14 International Business Environment PSMBAIBTC0201 International Centre for Cross Cultural Research & Human Resource Management

Transcript of Coca cola case study samarth gupta

Page 1: Coca cola case study samarth gupta

Submitted By:

Samarth Gupta

18MBAIB14

International Business EnvironmentPSMBAIBTC0201

International Centre for Cross Cultural Research & Human

Resource Management

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Practices Of : Ethical or Unethical

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Image source: www.coca-colacompany.com

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Urban Legends and Unusual Uses

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Cocaine Story•Coca leaf extract cocaine was never added to coca cola•Used processed coca leaf that have been to cocaine extraction process•Contains a trace amount of stimulant•US Drug Enforcement Administration (DEA) sees imports of coca for Coca Cola and the later sale of extracted cocaine to the drug industry

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Is Coca-Cola Honest & Humanistic?

NO

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Unhealthy Coca- Cola

Acidity•Contains acidic nature substances•Changes the pH of the mouth after consumption for sometime•Damages the enamel in the mouth

High Fructose Corn Syrup•After 1980’s used Fructose corn syrup instead of sugar due to rising prices of Sugar•Fructose corn syrup can cause obesity and diabetics•It is shown to be metabolised differently by the human body

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India• Indian market share of Coca-Cola

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India and Ingredients• Pesticides and Toxins• Contains lindane, DDT,

malathion and chlorpyrifos

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India and Ingredients

Source : www.tribuneindia.com

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India and Ingredients

Pesticides and DDT content comparison between India and US

Source: www.mindfulness.com

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India and Water extraction

• It takes 5 litres of water to produce one coca-cola

• Factories in India have extracted the water from aquifers at an unsustainable rate

• Damaging the local water supply and forcing the local farmers to relocate

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India and Water extraction

•Varanasi Bottling Plant 2014•Plachminda, Kerala Plant 2004•Kala Dera, near Jaipur, Rajistan

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Columbia and International

Boycott• In 2003, Columbian trade union SINALTRAINAL called International Boycott because of intimidation, kidnapping and murdering of workers in coca-cola plants by the paramilitaries acting on the behalf of The Coca-Cola Company

• NYU senate voted to ban the Coca-Cola from the campus, University of Michigan also did the same

• They agreed to resume their purchase after they were satisfied with the investigation plans in labour and environmental practices in Columbia and India

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IS Coca-Cola Ethical or Unethical?

• It has forgotten its CSR, even being among the biggest companies in the world

• It has neglected the sustainability of environment and therefore practiced anti environmental practices

• Human Rights Violation is the biggest allegations over the Coca-Cola company

• Products it offers are unsuitable to the health of humans, contains toxins and pesticides

• Creates the problems like obesity and diabetics to the individuals

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Thank-you