Coca Cola by Tariqul

WelcomeTo

Uttara University Business Club Presentation On Coca Cola Case Study

Md. Tariqul Islam

BBA-26th Batch Uttara University

Md. Aliful Islam

BBA -26th BatchUttara University

Md. Rajib Ahamed

BBA -26th Batch Uttara University

Md. Koushik Ahamed

BBA- 26th Batch

Company Logo

Company History More than 120 years ago Coca

Cola was established.

Dr John Smith Pemberton who was a pharmacist from Georgia, Atlanta and Invent the original drink coca cola in may 1986.

Frank Robinson who was partner to Dr John Smith Pemberton & He also attributed Coca Cola trade mark logo .

Company History After 19 88,When Dr John Smith Pemberton

sold his shares the company experienced success in the US markets .

Currently , Coca Cola owns more than 3300 in more than 200 countries which consist of carbonated drinks, light and diet beverages etc.

. As far as the soft drinks markets are concerned, Coca Cola and PepsiCo are the main players.

Brand position

Coca Cola Is the 3rd position in the world (Best Global Brand 2013)

Mission Of coca Cola company

Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.

To refresh the world... To inspire moments of optimism and

happiness... To create value and make a difference.

Vision Of coca cola Company

Our vision serves as the framework for our Roadmap and guides are,

People: Be a great place to work where people are inspired to be the best they can be.

Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs.

Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value

Vision Of coca cola Company

Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities.

Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities.

Productivity: Be a highly effective, lean and fast-moving organization.

Goals of Coca Cola Company

Commitment 2020 GoalsCCE’s Commitment 2020 goals for its

five strategic CRS focus areas are:

Energy Conservation/Climate Change:

Water Stewardship: Sustainable

Packaging/Recycling Product Portfolio/Well-Being: Diverse and Inclusive Culture:

Objective of Coca Cola company

The Coca-Cola Company are to be globally known as a business …..

Conducts business responsibility .Ethically.To accelerate sustainable growth

to operate .

It forms the foundation for companies

Deep list Analysis of Coca Cola company

Deep list Stand for ….. Demographic: Different ages have their specific

requirements . To Serve the Different segments. Economic: Facing increased advertising controls . Price restrictions. Lack of infrastructure .

Deep list Analysis of Coca Cola company

Environmental :Coca Cola operations both are Micro Environment Macro Environment Political Legal Informational Social Technological

Marketing Strategies of Coca Cola Company

Targeting

Differentiation

Positioning

Segmentation

Marketing Strategies of Coca Cola Company

Segmentation: Products for those who are dieting are also offered, as well as different flavors of Coca Cola .

Target: Coca Cola's target market is young adults to middle-aged people.

Position: Coca-Cola, there are many different methods available to find useful information, including the company’s website, magazines and others.

Differentiation: They are not adapting Differentiation. Because they just produce non alcoholic beverage drinks

Marketing Mix of Coca Cola Company

Price

Promotion

Place

Product


Product : all non alcoholic beverage drinks such as coca cola , fanta ,spite etc


Place: More than 200 countries are traded in the world .

Price : Difference country different price. .

BCG Matrix Of Coca Cola Company

Low

High

LowHigh

In beverage company ,I think that coca cola is how holding on Star .

Mar

ket

Gro

wth

Rat

e

Relative Market Share

Product Market Expansion Grid Of Coca Cola Company

Market Penetration

Product Developme

nt Market

Development

Diversifications

Existing Markets

New Markets

Existing Products New Products

Coca cola follow First Three Steps don’t follow diversification

Global Carbonated Market Share of Coca Cola Company

Value% Coca Cola 47 Pepsi Cola 21 Cadbury Schweppes 8 Cott 2 Amber 1 Others 21 Total 100

Background Of Coca Cola Company Name : The Coca Cola company Industries served Beverages Geographic areas served Worldwide Headquarters U.S. Current CEO Muhtar Kent Revenue $ 48.01 billion (2012) Profit $ 9.01 billion (2012) Employees 146,200 official website: www.thecoca-colacompany.com

http://www.coca-colacompany.com/

Main Competitors of coca Cola Company

PepsiCo Inc., Dr Pepper Snapple Group, Inc., Unilever, Group DANONE, Kraft Foods Inc., Nestlé S.A. and others.

SWOT Analysis Of Coca Cola Company

Strengths: The best global brand in the world in

terms of value ($77,839 billion). World’s largest market share in beverage Strong marketing and advertising. Most extensive beverage distribution

channel Customer loyalty. Bargaining power over suppliers. Corporate social responsibility.


Weaknesses:

Significant focus on carbonated drinks

Undiversified product portfolioHigh debt level due to acquisitionsNegative publicityBrand failures or many brands with

insignificant amount of revenues


Opportunities:

Bottled water consumption growth Increasing demand for healthy food

and beverageGrowing beverages consumption in

emerging markets (especially BRIC)Growth through acquisitions


Threats: Changes in consumer preferences. Water scarcity. Strong dollar. Legal requirements to disclose negative

information on product labels Decreasing gross profit and net profit

margins Competition from PepsiCo Saturated carbonated drinks market

Conclution

In Over All discussion in beverage sector coca cola company is leading

Position .

Any Question

Thank You

Coca Cola by Tariqul

Education

Transcript of Coca Cola by Tariqul