Contact:

Zipporah Maubane

T +27 83 379 8441

zmaubane@coca-cola.com

a Division of Coca-Cola Africa (Pty) Ltd.

Reg. No. 1986/003669/07

Public Affairs & Communications

P.O. Box 9999

Johannesburg 2000

T +27 11 644 0666

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Media Release

The Coca-Cola® Contour bottle celebrates 100 years of happiness

Coca-Cola Bottle Art Tour hits Johannesburg

Featuring Iconic Artists such as Andy Warhol and Mbongeni Buthelezi

10 March 2015 – The Coca-Cola Company will this year celebrate 100 years of its iconic glass bottle packaging - the Coca-Cola contour bottle.

Coca-Cola South Africa will celebrate the 100th anniversary of the Contour Bottle by staging a global Coca-Cola® Bottle Art Tour exhibition at Constitution Hill, Johannesburg from 11th to 14th March 2015. The Art Tour, which had a successful run at the V&A Waterfront, Cape Town recently, will be opened to the public, free of charge, between 10h00 – 18h00 each day at Constitution Hill.

Titled ‘The Coca-Cola® Bottle Art Tour: Inspiring Pop Culture For 100 Years’ the art tour celebrates and showcases the Coca-Cola contour bottle’s role in art, design and popular culture.

Coca-Cola® Bottle Art Tour will feature an amazing array of Coca-Cola® themed art, actual historical artefacts and artwork by world renowned artists such as Andy Warhol, Burton Morris, Clive Barker and Norman Rockwell, and South Africa's Mbongeni Buthelezi among many others.

“The Coca-Cola® contour bottle continues to be at the center of the happiest moments shared by our consumers everywhere in the world today, as it were in 1915 when it was first patented. The Coca-Cola® Art Tour serves as a reminder of the specialness of drinking a Coca-Cola from an ice-cold bottle and reinforces what we strive to achieve every day at Coca-Cola® which is to make happiness happen,” said Sharon Keith, Marketing Director of Coca-Cola® Southern Africa.

The Coca-Cola® contour bottle is the ultimate blend of form and function. Its beautiful contoured fluid curves have evolved over the years but its essence has remained the same; so distinctive that it could be recognized by touch alone and so unique it could identified when shattered on the ground.

“Just recently when the Art Tour was in Cape Town, we saw for ourselves little and unique moments of happiness consumers experience when

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interacting with Coca-Cola. For many of our consumers, every Coca-Cola® bottle has a story. It is the most famous consumer packaging in the world and a creator of billions of moments of happiness inspiring everyone from the man in the street to world-renowned artists,” concluded Keith.

South Africans have been the first to view the artworks in the Art Tour, a selection from Coca-Cola®’s 33 000 art piece collection which the Company has amassed since 1928. Almost 6 000 members of the public experienced the Art Tour when it was staged at the V&A Waterfront Cape Town, from 25th February to 1st March 2015.

The Art Tour travelled from Cape Town to Johannesburg and will embark on a journey to 14 other countries with a final stop in Australia at the end of 2015. The Coca-Cola® Bottle Art Tour is curated by Ted Ryan, Director of Heritage Communications of The Coca-Cola Company.

The Coca-Cola® contour bottle, an enduring classic icon in the history of packaging design, remains a canvas for innovation today, including the development of the Coca-Cola® aluminum contour bottle and varying package sizes.

The contour bottle was granted its trademark status after appearing on the cover of Time Magazine, it was the first commercial product to appear on the cover – cementing it as an American symbol and a global icon of popular culture. It has over time inspired many moments of happiness in film, social history, design and fine arts.

Join the conversation and share in the Coca-Cola® bottle’s 100 year anniversary festivities with #CokeBottle100 and #MakeHappinessZA.

END Notes to the Editor

The Coca-Cola Company launched its global campaign for the world famous package design – the Coca-Cola® Contour Bottle – in Atlanta, USA on Thursday, 26th February. Images and B-Roll material of the red-carpet event is contained below.

IMAGES:

http://mm.gettyimages.com/mm/nicePath/gyipa_public?nav=pr266193083

B-ROLL: http://www.digitalnewsagency.com/stories/9025-kate-bosworth-

joe-manganiello-more-celebrate-an-icon-centenary

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END Media Contacts:

Elizabeth Fourie

Ogilvy Public Relations

Cell 083 482 5241

elizabeth.fourie@ogilvypr.co.za

Zipporah Maubane

Head of Communications

Coca-Cola Southern Africa

Cell 083 379 8441

Zmaubane@coca-cola.com

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world's largest beverage

company, refreshing consumers with more than 500 sparkling and still

brands. Led by Coca-Cola, one of the world's most valuable and

recognizable brands, our Company's portfolio features 20 billion-dollar

brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater,

Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are

the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices

and juice drinks. Through the world's largest beverage distribution system,

consumers in more than 200 countries enjoy our beverages at a rate of 1.9

billion servings a day. With an enduring commitment to building sustainable

communities, our Company is focused on initiatives that reduce our

environmental footprint, support active, healthy living, create a safe,

inclusive work environment for our associates, and enhance the economic

development of the communities where we operate. Together with our

bottling partners, we rank among the world's top 10 private employers with

more than 700,000 system associates. For more information, visit Coca-

Cola Journey at www.coca-colacompany.com, follow us on Twitter at

twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-

colablog.com or find us on LinkedIn at www.linkedin.com/company/the-

coca-cola-company.

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