Coca-Cola and the ICC Worldwide

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Transcript of Coca-Cola and the ICC Worldwide

Page 1: Coca-Cola and the ICC Worldwide

Updated October 2007

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HONG KONG • Coca-Cola China’s Hong Kong Region partnered with the popular local theme park Ocean

Park to organise the 2007 International Coastal Cleanup (ICC) for the first time. • Held at a beach situated near Ocean Park’s “Dolphin University” on September 26, the

event was supported by the 20 short-listed Olympics torchbearer candidates for the Hong Kong leg of the Olympic Torch Relay, exemplifying the spirit of “Green Olympics”.

• 80 volunteers from Coca-Cola Hong Kong, the Pacific Group office, Swire Coca-Cola HK and Ocean Park collected more than 40 bags of trash – weighing 241 kg in total.

• Among the non-biodegradable trash collected were a broken rattan chair, a rusty foldable bed, car batteries, plastic foam boxes and more.

JAPAN • The Coca-Cola system in Japan joined the ICC for the first time in 2007 by cleaning up

Lake Biwa in Shiga Prefecture on September 15. • Lake Biwa is Japan’s largest lake and the source of water for the Coca-Cola Moriyama

Plant, which produces concentrates for Coca-Cola Japan Company’s (CCJC) products. • Participants of the cleanup event, named “We Love ‘Water Planet’ Coca-Cola MOTHER

LAKE Biwako 2007”, included 180 volunteers from CCJC and employees and their families from Coca-Cola West Holdings Company Ltd.

• The volunteers cleaned a 1-km stretch along the lakeshore and collected 40 bags of rubbish totaling 3,200 litres, of which 10kg was recyclable waste.

• The types of trash collected included more than 1,000 cigarette butts, 300 PET bottles, 25 glass bottles and 113 aluminium cans.

• The day before the cleanup activity, CCJC associates were invited to Lake Biwa Museum to listen to a lecture about the environment and the quality of water in Lake Biwa.

• After the cleanup, the associates learned about different ways of recycling.

KOREA • Coca-Cola Korea supported the ICC by staging cleanup activities, named “One Plant, One

Lake”, in three locations where it has bottling operations - Yangsan, Yeoju and Kwangju. • On September 17, 24 associates cleaned up the streams, lakes and surrounding areas

near the Coca-Cola Amatil bottling plant in the city of Yangsan, while 16 associates volunteered to do the same near the bottling plant in the Yeoju county on the same day.

• The cleanup at Kwangju was postponed to November due to a severe tropical storm. • At the Yangsan and Yeoju sites, a total of 20 bags of trash, weighting approximately 300

kg, were collected. • Coca-Cola Korea plans to carry out cleanup events in the waterways near its bottling

plants every quarter.

International Coastal Cleanup

International Coastal Cleanup (ICC) is one of the largest events in the world in which volunteers descend on beaches, lakes, rivers and streams all over the planet to clean trash and debris. Initiated by US-based Ocean Conservatory, the event usually takes place on the third Sunday of September every year. From 1986 to 2006, over 6.6m volunteers have removed a cumulative total of almost 53m kg of debris in 127 nations. Data about the collected trash provide an insight into the causes and sources of marine debris and serves as a means to educate the public on prevention methods and solutions.

TCCC is a leading sponsor of the worldwide ICC initiatives, being a partner for 12 consecutive years as part of its Global Water Stewardship initiative. In 2007, a total of 905 volunteers from seven Business Units in the Pacific Group joined their Coca-Cola associates around the world to volunteer for the event.

Page 2: Coca-Cola and the ICC Worldwide

Updated October 2007

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MALAYSIA • The Malaysian ICC has been organised and sponsored by The Body Shop since 1992

with the support of Coca-Cola since 2005. • On September 9, a team of 22 volunteers from the Company and bottler F&N Coca-Cola

went to Penang’s Batu Feringghi beach to join about 400 other volunteers to collect trash and restore cleanliness to the marine environment.

• A total of 609.2kg of trash was collected as a result of the volunteers’ efforts. Besides picking up trash and debris, the volunteers also gathered information about the items they found. Among them are some car tires, a children’s tricycle and a rattan chair.

SINGAPORE • This is the third year that Coca-Cola Singapore supported this global cleanup effort. • This year’s focus was on mangroves. Lim Chu Kang Beach - one of Singapore’s few

remaining mangroves and a vital part of the ecosystem - was chosen for the cleanup on September 15.

• Over 50 volunteers from Coca-Cola Singapore, bottler F&N Coca-Cola (Singapore), and business partners, including recycling agency ECO, PR agency Catherine Ong Associates and interactive agency Wiz Werx, as well as family and friends, cleaned up the beach.

• A total of 359kg of trash was collected, including a TV monitor, tires, building materials and a rusty sink.

THAILAND • This is the third year Coca-Cola Thailand participated in the ICC. System associates

cleaned up a record amount of trash and debris during two events. • The first one took place on September 15 at the seaside destination of Hua Hin in

Prachubkirikhan Province. A total of 330 volunteers from ThaiNamthip Ltd, Coca-Cola Thailand and the SEWA Business Unit joined 650 volunteers from the local community.

• 160 bags of trash, weighing 551.3kg, were collected along a 13-km stretch of the Hua Hin coast. This included organic waste, plastic and rubber items as well as glass and metal.

• The second event took place on September 18 in Pak Meng Beach, Trang Province. Over 400 volunteers from Haad Thip, the Coca-Cola bottler in southern Thailand, and nearby communities cleaned up a 2-km stretch on the western shore of the Andaman Sea.

• The volunteers picked up 1,305.5kg of debris, which consisted mainly of glass and metal materials, followed by biological and other wastes.

VIETNAM • Coca-Cola Vietnam held three cleanup events this year in support of the ICC. • On September 15, 130 associates traveled to Vung Tau city to join 230 volunteers to

clean up the Bai Sau beach. The Company has partnered with the Ba Ria Vung Tau Youth Cultural House for the event.

• The volunteers combed a 1.5km stretch of the beach and collected 1 tonne of trash, most of which was not biodegradable.

• Besides participating in the cleanup, the Company has also donated 30 park benches to be put along the pavement on the beach.

• On September 16, Coca-Cola Vietnam partnered with the Son Tra People’s committee to clean up the Pham Van Dong beach in the Son Tra District of Danang City. The 50 system employees and 2,000 community volunteers gathered a total of 3 tonnes of trash.

• On September 29, the Company cooperated with the Don Son Youth’s Union to clean up the Do Son Beach at Haiphong City. Together, 50 system associates and 200 local volunteers collected another 2 tonnes of trash.

International Coastal Cleanup