Coca cola
description
Transcript of Coca cola
The Coca Cola Company
IntroductionMore than 500 nonalcoholic beverage brands:
• waters• enhanced waters• juices and juice drinks• ready-to-drink teas and coffees• energy and sports drinks
HistoryOriginally established as the J. S. Pemberton Medicine Company
(co-partnership between Dr. John Stith Pemberton and Ed Holland)
Three main products:• Pemberton’s French Wine Cola• Pemberton’s Indian Queen Hair Dye• Pemberton’s Globe Flower Cough Syrup
John Stith Pemberton
Company Names 1884 – Pemberton Chemical Company
(D. D. Doe – president Ed Holland – Vice president
Pemberton - superintended)
1887 – Pemberton Medicine Company
(co-partnership between Pemberton, A. O. Murphy, E. H. Bloodworth and J. C. Mayfield)
Products & RevenueProduces more than 3300 beveragesMost known brands that the “Coca-Cola” Company produces are:
• Coca-Cola• BonAqua• Fanta• Sprite• Burn• Schweppes
• Coca-Cola light• Buzz• Coca-Cola zero• diet Coke• diet Fanta• Nestea
Fanta’s origins – Max Keith
For year 2009, Coca-Cola had gallon sales
distributes as follows:
• 37% - United States
• 43% - Mexico, Brazil, Japan & China
• 20% - spread throughout the rest of the
world
Competitors• Pepsi – primary competitor• Nestlé• Dr Pepper Snapple Group• Groupe Danone• Kraft Foods• Unilever
KO – Coca ColaDPS – Dr Pepper Snapple GroupNSRGY – NestlePEP – Pepsi
Mihaela Jovanovska
ID: 116907