Coatings Word May 2014
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The Resource for the Global Coatings Industry, Volume May 2014
Transcript of Coatings Word May 2014
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Table of Contents
May 2014 www.coatingsworld.com Coatings World | 5
May 2014 • Vol. 19, No. 5
COATINGS WORLD (ISSN 152-711-29) is published monthly by Rodman Media Corp., 70 Hilltop Road, Ramsey, NJ 07446 USA. Phone: (201) 825-2552; Fax (201) 825-0553. Periodical postage paid at Ramsey, NJ 07446 USA and additional mailing of� ces. Publications Mail Agreement No: 40028970. Return Undeliverable Canadian Addresses to Circulation Dept. PO Box 1051, Fort Erie, On L2A 6C7, [email protected]. POSTMASTER: Send address changes to: Coatings World, 70 Hilltop Rd., Ramsey, NJ 07446. Free subscriptions to Coatings World are available to quali� ed individuals. Others are as follows: U.S. one year $75; two years $120. Outside U.S. and overseas: one year $95 (U.S.), two years $160 (U.S.), foreign airmail: one year $195 (U.S.). 5% GST required on Canadian orders. GST #131559148. The publisher reserves the right to determine quali� cation of free subscriptions. Printed in the USA. Coatings World is used under license from Whitford Worldwide. Coatings World’s circulation is audited by BPA International.
ADVERTISING SECTIONSClassi� ed Ads.......................................................40 Advertising Index .................................................41
COLUMNSBusiness Corner ...................................................19
Value-Based Management – It’s Still Around and Evolving Into A “Best Practice” 3-Dimensional Operational Tool
International Coatings Scene ...............................20Europe • Powder Coatings Show Strong Growth in
European Coatings MarketLatin America • Brazil’s Renner Enters Architectural
SegmentAfrica • BASF’s Nils Lessmann Discusses BASF’s Growth
Strategy for Africa
DEPARTMENTSEditorial .................................................................6As We Go to Press .................................................8Fresh Paint ...........................................................10Patents .................................................................15Market Reports ....................................................16New Products ......................................................18Industry News ......................................................37Suppliers Corner ..................................................38Meetings ..............................................................39Final Coat .............................................................42
30 Discovering the Best Colors for our Customers:
PPG Global Color Trending Service
32 Biocides Update
34 Lab and Testing Equipment Directory
26 Aerospace Coatings Market
Cover image and above courtesy of Airbus S.A.S.
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A Rodman Media Publication 70 Hilltop Road • Ramsey, NJ 07446 USA
(201) 825-2552 • Fax: (201) 825-0553Web site: www.coatingsworld.com
EDITOR Kerry Pianoforte • [email protected]
VICE PRESIDENT/EDITORIAL DIRECTORTom Branna • [email protected]
ASSOCIATE EDITOR Bridget Klebaur • [email protected]
ART DEPARTMENT Michael Del Purgatorio
INTERNATIONAL CORRESPONDENTSSean Milmo (Europe)
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CONTRIBUTING EDITORS Phil Phillips
EDITORIAL ADVISORY BOARDJim Berry (Berry Environmental)
Joseph Cristiano (consultant) Thomas Frauman (consultant)
Joseph Prane (consultant)Isadore Rubin (consultant)
Richard M. Tepper (PPG Industries)Shelby F. Thames (University of So. Mississippi)
PRESIDENT Rodman J. Zilenziger, Jr.
EXECUTIVE VICE PRESIDENT Matthew J. Montgomery
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ADVERTISING SALES (U.S.)Kim Clement Rafferty • [email protected]
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CIRCULATION MANAGERRichard DeVoto • [email protected]
ONLINE DIRECTORPaul Simansky • [email protected]
Coatings World’s circulation is audited by BPA Worldwide.
The May issue of Coatings World covers a lot of ground related to the paint and coatings industry. From aerospace coatings, to col-or trends and the latest biocides technologies and lab and testing
equipment, we have it covered.On the coatings side our “Aerospace Coatings Market” (page 26) article
contains insights from key players in the market. According to Daniela Vlad, BU director Aerospace Coatings at AkzoNobel, “the market has in-trinsic growth potential and we will benefit from that growth. Growth in aerospace is being driven by an emergent middle class in emerging econo-mies and more and more people being able to travel for leisure. Various airlines will try to adapt their strategy to tap this demand. This translates into demand for aircraft and associated services. We expect this trend to continue.”
“Another driver is the need for coatings with superior, enhanced prop-erties which can provide both economic value to the customers – better throughput times, lower weigh – and meet sustainability and environmen-tal needs,” Vlad added. This article contains information on the latest aero-space offerings from PPG, Sherwin-Williams and AkzoNobel.
This year our color trends feature was written by PPG color expert, Dee Schlotter. “Discovering the Best Colors for our Customers: PPG Global Color Trending Service” (page 30). According to Schlotter, societal events have a huge impact on the colors that consumers feel comfortable selecting and buying. “Colors become popular and resonate with customers be-cause of what is happening in society at that particular time, demographic profiles that tug on customers’ memories and generational events and geo-graphical influences,” she added.
Interested in the latest biocides technologies or testing and laboratory equipment offerings? Check out associate editor Bridget Klebaur’s “Biocides Update” (page 32) and “Lab/Testing Equipment Directory” (page 34).
Covering All Aspects of the Coatings Industry
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PPG Reports Progress Toward Sustainability Goals
PPG Industries recently outlined its prog-ress toward the company’s 2020 sus-tainability goals in its 2013 Corporate Sustainability Report, which is now avail-able online at www.ppg.com/csr.
In 2013, the company increased ener-gy efficiency; improved employee safety, health and well-being; and strengthened its pipeline of sustainable new products. Highlights of the company’s progress last year include:
• Achieved one of the lowest injury and illness rates in company history, decreasing the rate by 12 percent;
• Significantly reduced energy inten-sity and greenhouse-gas-emissions intensity due to initiatives including the separation of its former com-modity chemicals;
• Reduced air emissions, water con-sumption and water discharge;
• Achieved 21 percent of sales from sustainable products;
• Implemented wellness programs in more than 115 PPG manufacturing sites around the world;
• Increased engagement initiatives in PPG communities; and
• Distributed more than $5.3 million in charitable funds globally.
“PPG’s values and history of sustain-able business practices are reflected in our actions and embedded in the guid-ing principles that shape the company’s commitments to customers, employees, shareholders, neighbors and suppliers,” said Jane Valenta, PPG vice president of environment, health and safety. “Through the efforts of our employees globally, PPG today is a stronger, more sustainable busi-ness that is positioned to deliver increased value for all stakeholders.”
BASF Wins 2014 Automotive News PACE AwardBASF was named a 2014 Automotive News Premier Automotive Suppliers’ Contribution to Excellence (PACE) Award winner in the product category
for the Ultramid A3L polyamide resin. The mold-in-color high touch, high gloss black product was used on Ford interior door switch bezels. The award recognizes automotive suppliers for superior inno-vation, technological advancement and business performance.
BASF won in the product category, which recognizes innovations in new products, components or systems that have significant market impact and act as “game changers” in the automotive industry. The specially formulated resin BASF created to achieve the mold-in-col-or, high gloss application uses Ultramid polyamide and enables the elimination of
surface finishes on interior trim. The in-novation is a first for the industry, result-ing in fewer production steps and interior components that demonstrate excellent scratch and mar resistance, plus high col-or, gloss and depth-of-image appearance.
The 20th annual PACE Awards were presented by Automotive News, Ernst & Young and the Transportation Research Center Inc. (TRC Inc.) The competi-tion is open to suppliers who contribute products, processes, materials or services directly to the manufacture of cars or trucks. BASF earned the PACE Award following an extensive review by an inde-pendent panel of judges. CW
Index to Companies
This index gives the starting page for a department or feature with a sig-
nificant reference to a manufacturer of paint, coatings, adhesives and sealants
Subsidiaries are indexed under their own names.
AkzoNobel ...........................................................................................10, 20, 26
Axalta Coating Systems ............................................................................. 10, 20
BASF ................................................................................................8, 10, 24, 42
PPG ..................................................................................................8, 18, 26, 30
Nippon ............................................................................................................ 10
Renner Coatings .............................................................................................. 22
Sherwin-Williams ...................................................................................... 18, 26
Tikkurila ......................................................................................................... 18
3M .................................................................................................................. 10
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What: Disposable Medical Products and the HAI Challenge (1 hour webinar)Where: On your desktopWhen: May 22, 2014 10:30 am EST (US)/15:30 GMT
Expert consensus points to the presence of dangerous pathogens in the hospital environment as a major cause of hospital acquired infection. Most deaths related to antibiotic resistance happen in healthcare settings such as hospitals and nursing homes. As these institutions become super-bug seedbeds only persistent and dedicated hospital hygiene can stop them. This depends on the timely spread of disposable hygiene and hygienically optimized products at the point of attack.
Where are you in the stream of things? Please register noW for one hour of engagement in this all-imPortant subject. gauge your strengths and challenges.
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For the 2014 German Design Award, BASF has been honored with a Special Mention in the category communica-tion tools. The company received the international design award for its glob-al trend book “Making Headway,” in which BASF designers present the lat-est automotive color trends for auto-motive customers.
Every year, BASF exclusively pub-lishes such a trend book for its auto-motive customers. The book addresses both global and regional color themes and presents the latest automotive colors from Europe, Asia Pacific and North America. The award-winning “Making Headway” global trend book consists of two parts: a trend descrip-tion and a removable and expandable color section.
The book serves as a tool for automo-tive designers, offering both information and inspiration. It describes social move-ments and developments researched by designers. The color trends based on these findings are visualized with originally coated color samples.
After the Red Dot Award in 2012 and the iF Design Award in 2013, this is now BASF’s third award for its cus-tomer communications work in the area of color design.
The German Design Award is pre-sented by the German Design Council. The 30-member jury selected the winners from more than 1,900 submissions from the areas of product and communication design in the ten competition categories.
Nippon Paint Lanka’s Two Paint Brands Receive Singapore Green Label Certification Nippon Paint Lanka (Pvt) Ltd. has announced that two of its brands, Medifresh 3 in 1 and Weatherbond Algae Guard have been certified by the Singapore Green Label Scheme. The two Nippon paint variants are the only paint products to be Singapore Green Label certified among those available in the local market. It is also the first step in an ongoing improvement pro-cess implemented by Nippon Paint Lanka to become a more eco-friendly producer of the highest quality interior and exterior paints.
Launched in May 1992 and admin-istered by the Singapore Environment Council since June 1999, the Singapore Green Labelling Scheme is Singapore’s leading environmental standard and certi-fication mark. The certification evaluates products through stringent standards and
encourages the improvement, promotion, and development of the ‘ecolabelling’ of products and services. Green Label certi-fied products have a competitive advan-tage, are marketable and readily accepted by consumers or business associates in making their purchasing decisions. Third-party, environmental performance rec-ognition, certification and labeling to improve, promote, and develop the ‘eco-labeling’ of products and services is a positive trend seen all over the world in global markets that are increasingly look-ing to be more environmentally viable and socially responsible.
Certified under the Singapore Green Labelling Scheme, both Nippon paint variants have added benefits to con-sumers. The certification confirms that chemicals used to produce both types will not cause eye, nose and throat irri-tation, asthma attacks, nausea, vomiting, severe headaches, nose bleeds, dizziness, fatigue, irritations to the respiratory, im-mune and nervous systems or any other health concerns that are common among frequent users of paint and other related products. It also guarantees that chemi-cals are used in the acceptable quantity levels, thus ensuring that they do not pollute the environment or prove toxic in any other form.
BASF Wins 2014 German Design Award
American Coatings Show 2014 was Held in Atlanta
The American Coatings Show and Conference were held April 7-10 at the Georgia World Congress Center in Atlanta, Georgia. Held in partnership with the American Coatings Association (ACA) and Vincentz Network – the orga-nizer of the European Coatings Show and Conference – the American Coatings Show and Conference (ACS/ACC) is an exhibition and technical conference designed as a sister event to the European event.
This year’s show featured 110,000 square feet of exhibition space, more than 8,700 attendees from 69 countries and more than 1,000 conference attendees from 19 countries.
“Preliminary data for the American Coatings Show and Conference held great promise that this year’s event would exceed previ-ous years’ success, and that challenge has been met. Our goal is to continue meeting the needs of professionals and companies in the coatings industry, and we look forward to providing another high-quality forum in 2016,” said Andy Doyle, ACA president.
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3M Celebrates 10-Year Record of EPA Energy Star Sustained Excellence AwardAs environmental concerns and ener-gy efficiency become increasingly top of mind for many people around the world, corporate social responsibility migrates from just a watchword to a strategic initiative for responsible in-stitutions to demonstrate their com-mitment to these ideals. Together, the actions of consumers, academia, and industry can tremendously impact en-ergy expenditures and conservation. The U.S. Environmental Protection Agency (EPA) has recognized 3M for a decade of energy management achieve-ments with the EPA ENERGY STAR Sustained Excellence Award for the 10th year in a row. 3M is the only in-dustrial company in the world to attain this privilege.
“It is an honor that the EPA has rec-ognized 3M and provided the frame-work for corporate energy efficiency,” said Steve Schultz, 3M’s Corporate Energy Manager. “3M is known for its commitment to innovation, and that commitment doesn’t just apply to the products we invent. We have spent the past 10 years, and in fact many years be-fore that, continually seeking out ways that we can improve our processes, raw materials and more in order to achieve greater efficiency and resource savings.
Moreover, we endeavor to share our best practices with our constituents in an effort to pay it forward.”
This year’s award puts 3M in ex-clusive territory, as no other industrial company has received the “Sustained Excellence” recognition-the EPA’s highest ENERGY STAR award-as many times. ENERGY STAR was introduced by the U.S. Environmental Protection Agency in 1992 as a voluntary market-based partnership to reduce greenhouse gas emissions through increased efficiency. The annual ENERGY STAR Sustained Excellence Award honors organizations that have made outstanding contribu-tions to protecting the environment through best practices and organization-wide energy savings.
Adding to its achievements, 3M also received Xcel Energy’s 2013 Energy Efficiency Expo Award for having the highest gas savings by a commercial cus-tomer (nearly 1.8 million therms).
A sampling of 2013 efforts for which EPA recognized 3M includes:
• Implementation of 252 projects, which resulted in savings of $8.79 million and 61,700 metric tons (MT) of CO2
• Development of a strategic initiative to identify and implement projects to make step-change improvements in greenhouse gas emissions and en-ergy efficiency
• Formation of Centers of Excellence to integrate all aspects of sustainabil-ity into business strategies across the company
• Bringing energy-saving innovations to diverse markets, and engaging communities globally in energy and sustainability dialogues
These achievements are made possi-ble with the expertise of 3M employees from around the world. To celebrate their accomplishments, 3M is mark-ing Earth Day today with a number of initiatives. Jean Lupinacci, Chief of the ENERGY STAR Commercial and Industrial Branch at the EPA, will ad-dress employees on industrial energy efficiency and its role in protecting the environment. Tesla cars, which are made with several 3M technolo-gies, will be displayed at the compa-ny’s world headquarters in St. Paul to showcase next-generation, sustain-able autos. During the day’s events, employees will also see examples of sustainable products, like 3M Novec Engineered Fluids; 3M Window Films; and 3M LED Advanced Lighting.
In celebration of 3M’s bronze award from the League of American Bicyclists recognizing 3M as a “Bicycle Friendly Company,” employees are encouraged to bike to work on Earth Day. Seventy employees participated in the bike to
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work event in 2013, and 3M is striving to beat that num-ber this year. Additional 3M Earth Day activity includes
the opportunity for volunteers to cre-ate mobile battery powered lights us-ing 3M Solar Mirror Film, which will ultimately be donated to schoolchildren in Africa through the nonprofit New Vision Renewable Energy. 3M will also match grants for employee donations to New Vision Renewable Energy and The Nature Conservancy during the 3M en-vironmental match period in April.
To reiterate its commitment to corpo-rate responsibility, 3M recently became a member of the United Nations Global Compact. “We are extremely proud of our achievements in energy efficiency and corporate responsibility, and the Compact formalizes that commitment,” said Gayle Schueller, 3M’s vice president of Global Sustainability. “We look for-ward to building an even stronger record in the years to come.”
The U.N. Global Compact outlines 10 principles in the areas of human rights, labor, environment and anti-corruption, and is the largest voluntary corporate responsibility initiative in the world. While 3M has always acted in accordance with the core values repre-sented by the Compact, this formal com-mitment aligns the company’s business practices and strategies with these 10 principles, and to publicly report prog-ress against them.
AkzoNobel’s CEO Attends to Commemorate Swedish-Dutch Relationship’s 400th AnniversaryOfficial celebrations to mark the 400th anniversary of diplomatic and trade relations between the Netherlands and Sweden were recently held, when AkzoNobel CEO Ton Büchner attend-ed two high profile events designed to highlight the importance and impact of the relationship.
The company has strong links to both countries and Büchner singled out the long-standing bond between Sweden and the Netherlands as being a key driving force behind the continued economic and cultural progress of both countries.
“There is a very special connection between Sweden and the Netherlands which we at AkzoNobel are only too happy to recognize,” he said. “There is a mutual spirit of enterprise and coop-eration borne out of something rooted in the culture of both countries, and we have benefited greatly from this ever since Akzo merged with Nobel Industries ex-actly 20 years ago.”
He added that both Sweden and the Netherlands remain key countries for AkzoNobel, particularly in the areas of research, innovation and sustainability. The company also takes great pride in its strong cultural heritage in both coun-tries, with the Swedish legacy dating back to 1646, while its Dutch history can be traced to 1792.
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“We are proud to have strong con-nections to two countries with such remarkable histories,” continued Büchner. “The bond between Sweden and the Netherlands is as close as it has ever been and long may our mutual success continue.”
As part of last weekend’s celebration events, Büchner took part in a roundtable discussion involving ministers and select-ed CEOs from the two countries, as well as meeting the King and Queen of Sweden at the Rijksmuseum in Amsterdam, when he explained AkzoNobel’s vital role in its recent renovation.
A special book to mark the anniver-sary was also launched, which includes a chapter about AkzoNobel written by the company’s former senior vice-president of human resources, Olle Werner.
Axalta Coating Systems Sponsors United Cerebral Palsy of DelawareRecently held, Life Without Limits
dinner and fundraiser, hosted by United Cerebral Palsy of Delaware (UCP) celebrated the accomplishments of Delaware athletes overcoming disabili-ties to participate in sports and achieve success despite obstacles.
As a sponsor, Axalta’s support con-tributes to scholarships and summer camps that offer an environment where children with special needs can enjoy a variety of physical and educational activities. “Last year, 110 children at-tended our summer camp and now that Axalta has joined our efforts, it will help even more children to participate in our programs,” says Bill McCool, UCP of Delaware Executive Director.
“We admire the students that are rec-ognized at this event for their drive to go forward and participate in life to the fullest,” says Donna Hopkins UCP of Delaware Advocate and Axalta employ-ee. “Axalta is happy to participate and provide support to this organization that is helping children to thrive and develop.”
United Cerebral Palsy edu-cates, advocates and provides support services to ensure a life without limits for people with a spectrum of disabilities.
Application Phase for the Third Annual “Science Award for Electrochemistry” from Volkswagen and BASFThe international “Science Award for Electrochemistry” from BASF and Volkswagen is set to be awarded for the third time. Outstanding scientists from all over the world are now able to sub-mit applications online at www.science-award.com. The website also explains the conditions of entry and the selection process. The closing date for entries is July 4, 2014. The entries submitted will be judged by a jury made up of experts from BASF and Volkswagen and repre-sentatives from academia. The awards ceremony will take place on November
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6, 2014 at Stanford University in California.
The international “Science Award for Electrochemistry”
supports outstanding work in natural and engineering science and aims to pro-vide a stimulus for the development of high-capacity energy storage systems. The Science Award has been offered annually since 2012 and is aimed at scientists in the global academic research community.
The total prize money is €50,000, with the first prize worth €25,000. As of this year the prize money does not have to be used for a specific purpose.
In October 2012, the first internation-al “Science Award for Electrochemistry” from BASF and Volkswagen went to Dr. Naoaki Yabuuchi of the Department of Green and Sustainable Chemistry at Tokyo Denki University in Japan. A year later, the second Science Award
was won by Dr. Karl Mayrhofer of the ”Electrocatalysis” working group at the Max Planck Institute of Ferrous Materials Research in Düsseldorf, Germany. The jury recognised with its decision the outstanding research results that Yabuuchi had achieved in relation to different battery technolo-gies and that Mayrhofer had achieved in the field of electrocatalysts for fuel cells. CW
Innovation the Theme as Nova Welcomes New Member at Meeting in Israel
The Nova Paint Club recently held a meeting of its board and marketing directors in Tel Aviv, Israel. At the meeting, hosted by Tambour of Israel, HMG / Little Greene from the UK was elected to full membership of the Nova Paint Club, taking the Group’s membership to 12 companies with 73 sites and operations in more than 80 countries. HMG / Little Greene is the UK’s leading in-dependent industrial and decorative paint brand and main board director John Fenton said: “Joining Nova is a great honor and a fantastic opportunity. We look forward to playing a full role in the Group’s activities in the future.”
Michael Dayan, current president of Nova and CEO of Tambour said: “The expansion of the Nova Paint Club with HMG / Little Greene’s membership is symbolic of our ambition as we enter our 31st year. From Tambour’s perspective, this meeting’s theme of innovation is perfectly in tune with the expanded horizons of both our company and the wider Nova Group.”
At the meeting, Nova member companies’ marketing directors met to discuss current and future cooperation in projects such as color trends and documentation. Under the banner of “innovating to surge ahead,” they received expert presentations and were united in optimism for the future as investments in new plant and customer services were revealed.
The board directors focused on “innovation and sustainability” and noted the world first of member company CIN, which has adopted a groundbreaking color language to help colorblind people “see” color. This kind of innovative thinking was addressed by keynote speaker Dave Allen, founder of the world’s largest innovative consultancy, What If!
The meeting also gave delegates the opportunity to visit Tambour’s impressive new concept store and discuss in more detail some of the significant trends in the global coatings industry in 2014.
The Nova Paint Club is an international organization founded in 1983 to provide a framework for leading global independent paint companies to benefit from exchanges of technical information, technology and expertise in all areas of their operations.
The Nova Paint Club currently has 12 core members with their main operations based in Argentina (Sinteplast SA), Canada (Cloverdale Paint Inc), Colombia (Pintuco), Germany (Votteler Lackfabrik GmbH & Co), Greece (Druckfarben Hellas SA), India (Asian Paints), Israel (Tambour Ltd), The Philippines (Boysen), Portugal (CIN SA), Spain (Barnices Valentine S.A.), the UK (HMG / Little Greene) and the USA (Vogel Paint Inc). These companies also have other operations and/or subsidiaries, which extends their total involvement to around 80 countries throughout the world.
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High Solid Anticorrosive Coating from Chugoku Marine Paint
U.S. 8,597,749 B2Chugoku Marine Paints has been grant-ed a patent for a high solid anticorrosive coating composition comprised of (A) a main component comprised of a semi-solid state bisphenol epoxy resin (a1) having an epoxy equivalent weight of 260 to 280; and (B) a curing component comprised of an epoxy adduct of xylyl-enediamine (b1) and an epoxy adduct of polyamide (b2), the curing component (B) is comprised of 50 to 200 parts by weight of the epoxy adduct of polyam-ide (b2) per 100 parts by weight of the epoxy adduct of xylylenediamine (b1), wherein the total amount of the bisphe-nol epoxy resin (a1), the epoxy adduct of xylylenediamine (b1) and the epoxy ad-duct of polyamide (b2), {(a1)+(b1)+(b2)}, in the coating composition is 15 to 45 weight percent.
PPG Patents Organic and Inorganic Pigments with Acrylic ResinsU.S. 8,575,242 B2PPG has obtained a patent for a method of preparing a water-based paint com-prised of melting at least one acrylic resin, wherein the resin has an acidity number higher than 30, an average mo-lecular weight of between 800 and 5000 Da and a melting point of between 75° and 130° C., wetting of the entire surface of pigment with the melted acrylic resin extruding the mixture thus obtained, characterized in that extrusion is per-formed at an internal temperature of the extruder 5 to 20° C higher than the melting temperature of the resin, cool-ing thereof and subsequent granulation in the wet state and drying, to obtain a granule composition comprised of pig-ments coated with the at least one acrylic resin, wherein the granule composition contains from 80 to 20 percent by weight of the pigment and from 80 to 20 percent by weight of the acrylic resin, wherein the granule composition defines granules
having a diameter from 1.0 to 2.2 mm, wherein the granule composition is dust-free, and adding the obtained granule composition to a water-based formula-tion having a basic pH.
United Technologies Patents Layered Thermal Barrier CoatingU.S. 8,574,721 B2United Technologies Corporation has been granted a patent for multilayer coating comprised of a bond coat lay-er; a first barrier layer applied on the bond coat layer, wherein the first bar-rier layer has a compositional gradient comprised of (a) a majority of a first rare earth stabilized zirconia material proximate the bond coat layer to (b) a majority of a second rare earth stabi-lized zirconia material away from the bond coat layer, wherein the first and second rare earth stabilized zirconia materials are different; a second bar-rier layer applied on the first barrier layer, wherein the second barrier layer has a compositional gradient com-prised of (a) a majority of the second rare earth stabilized zirconia material and zero weight percent of a third rare earth stabilized zirconia material prox-imate the first barrier layer to (b) zero weight percent of the second rare earth stabilized zirconia material and 100 weight percent of the third rare earth stabilized zirconia material away from the first barrier layer.
Ferro Patents Pigment Additive for Improving Solar ReflectanceU.S. 8,580,028 B2Ferro Corporation has been awarded a patent for a black colored pigment exhibiting improved solar reflectance, the pigment is comprised of a material formed in the presence of an effective amount of a phosphate and in the form of a solid solution having a formula
(CrxFeyMez)2On wherein x+y+z=1, n is the number of oxygens required for elec-troneutrality, Me is at least one metal, and z is less than 0.3, wherein x and y cannot be zero; wherein the material when in a pressed cup form, exhibits an average re-flection of less than p20 percent for light having a wavelength between 400 and 600 nm; wherein the material when in a pressed cup form, exhibits an average reflection of greater than 40 percent for light having a wavelength between 1300 and 1600 nm; and wherein the material includes phosphate ions.
Whitford Patents Fluoropolymer CoatingU.S. 8,586,677 B2Whitford Corporation has been granted a patent for a fluoropolymer composi-tion comprised of at least one high mo-lecular weight polytetrafluoroethylene, which has been trace modified with a modifying co-monomer (TMHPTFE) and having a number average molecular weight (Mn) of at least 500,000 and a first melt temperature (Tm) of less than 342° C. The modifying co-monomer present in an amount of less than one weight percent, based on the weight of the TMHPTFE, the at least one TMHPTFE present in an amount of between 50 weight percent and 90 weight percent based on the total solids weight of all fluoropolymers in the composition; at least one melt-processible fluoropolymer (MPF) selected from perfluoroalkoxy (PFA) and methylflouroalkoxy (MFA), the MPF present in an amount of be-tween 10 weight percent and 50 weight percent based on the total solids weight of all fluoropolymers in the composi-tion, and having a melt flow index (MFI) greater than 10 g/10 min; and wherein the composition lacks low molecular weight polytetrafluoroethylene (LPTFE) having a number average molecular weight (Mn) of less than 500,000. CW
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UV curing refers to a particular way of energy/radiation curing wherein vari-ous product formulations, including coatings, inks, adhesives, and further materials may be cured, rather than using traditional methods which are usually energy intensive and gener-ate harmful emissions. In UV curing technology, multifunctional resins are cross-linked by exposure to UV light. The UV light triggers a UV photo ini-tiator in the formulation to generate polymerization initiating species which very rapidly convert the liquid UV res-ins to a fully cross-linked coating. The multifunctional resins employed in such formulations are termed as UV curable resins which can be broadly classified as monomers and oligomers. The monomers used in UV formula-tions include acrylates (various func-tionalities), methacrylates (various functionalities), vinyl esters, and oth-ers. The oligomers used in UV curable coatings are predominantly acrylate in nature in which epoxy acrylates are most common. The other types that play a role are polyester, unsaturated polyester resins, polyurethane, poly-ether, acrylic acrylates, and a few other resins depending upon linkages and chemistry types.
The UV curable resins market is experiencing huge growth which is ex-pected to continue in the near future, majorly driven by the highly growing Asia-Pacific region and intense efforts at the country level to promote envi-ronment-friendly products. A signifi-cant amount of investments are made by various market players in order to be prepared to serve the high poten-tial ones in future. Asia-Pacific is the major global market, which accounted for more than half of the total global demand in 2012. The region is further expected to show quite a high growth in future, mainly due to high growth po-tential of the Chinese market.
The coating industry was the single-largest application of ultra violet curable resins, with UV curable coatings manu-facturers consuming more than 65.0 per-cent of the total demand in 2012. Budding demand for high-performance products which comply with the stringent emis-sion standards is pushing the demand for UV curable resin at a notable pace. Inks manufacturing is comparatively consum-ing less quantity of UV curable resin but the demand growth is anticipated to be significant due to increasing application of UV curable inks in packaging printing.
This study basically aims to estimate the global UV curable resins market for 2013 and to project the expected de-mand of the same by 2018. This mar-ket research study provides a detailed qualitative and quantitative analysis of the global market. It provides a compre-hensive review of major market drivers, restraints, opportunities, winning im-peratives, challenges, and key issues in the market.
The market is further segmented and projected for major regions such as Asia-Pacific, North America, Europe, and ROW, which is further segmented for key countries in each region. We have used various secondary sources such as encyclopedia, directories, and databases to identify and collect infor-mation useful for this extensive com-mercial study of the global market. The primary sources – experts from related industries and suppliers - have been in-terviewed to obtain and verify critical information as well as to assess the fu-ture prospects.
Competitive scenarios of top players in the UV curable resins market have been discussed in detail. We have also profiled leading players of this industry with their recent developments and other strategic industry activities. These include: Allnex Belgium SA (Belgium), Eternal Chemical Co. Ltd. (Taiwan), Sartomer USA LLC (U.S.), BASF SE (Germany), IGM Resins
B.V. (The Netherlands), Jiangsu Litian Technology Co. Ltd. (China), Miwon Specialty Chemical Co. Ltd. (South Korea), etc.
Global 1,4-BDO Market to Grow at a CAGR of 4.8 Percent from 2014-2020 The global market for 1,4-butanediol (1,4-BDO) is expected to reach $6,947.1 million by 2020, according to a new study by Grand View Research, Inc. Growth of footwear industry, mainly in Asia Pacific, is expected to drive the market for 1,4-BDO over the forecast period. In addition, 1,4-BDO is used for manufacturing tetrahydrofuran (THF) which is further used for manufacturing spandex, a raw material for sports ap-parel. Growing number of global sport-ing events is expected to augment sport apparel demand, which is likely to reflect in 1,4-BDO market. However, volatile raw material prices coupled with strin-gent environment regulations, mainly in North America and Europe is expected to be a key challenge for market partici-pants over the next six years. In order to overcome these challenges, the industry has shifted its focus towards developing bio-based 1,4-BDO which along with providing an eco-friendly solution also provides cost competitiveness against its synthetic counterpart. Some major companies developing bio-based routes to 1,4-BDO include BASF, Purac, DSM, Mitsubishi Chemicals, Myriant and Genomatica. THF emerged as the leading application for 1,4-BDO and accounted for 29.9 percent of the total market vol-ume in 2013. Polyurethane, on account of growing footwear demand mainly in China, India and Brazil is expected to be fastest growing application market for 1,4-BDO, at an estimated CAGR of 5.1 percent from 2014 to 2020. 1,4-BDO demand for PBT and GBL is expected to grow at a CAGR of 4.9 percent and 4.3 percent from 2014 to 2020.
Coating Industry Remains Largest Application of UV Curable Resins, According to MarketsandMarkets
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Asa Pacific Dominates the Global Market for Radiation Cured Products, Forecasts TMR The demand for radiation cured prod-ucts (RCP) is mainly prompted by grow-ing demand for environment friendly applications and the growing wood coatings market. Asia Pacific dominates the global market for radiation cured products. This report by Transparency Market Research analyses estimates and forecasts the radiation cured prod-ucts demand on a global and regional level for a six year period from 2013 to 2019, both in terms of volume and revenue. The study also provides in-formation on restraints, drivers and opportunities along with the impact on the overall market for the forecast period. The report segments the market based on application and region and of-fers estimates and forecast of the RCP market for each segment. The study analyzes the product value chain beginning with feed stock material up to end-use. In addition it also evalu-ates the market based on Porter’s five forces model that analyzes the degree of competition in the market by consider-ing factors such as the bargaining power of buyers and suppliers, threat from sub-stitute products and new entrants. The report includes a detailed competitive landscape of the RCP market including company market share analysis and the profile of key market participants. In this study the RCP market is seg-mented based on their type, application and geography. The demand of each product type and application of RCP in terms of volume and revenue for each region is forecasted in this report for the period from 2013 to 2019. The RCP market is segmented based on application types as coatings, inks and adhesives; and based on geography into North America, Europe, Asia Pacific and Rest of the World. The demand of each application type of RCP in terms of both revenue and consumption for each of these regions is forecasted in this re-port for the period 2013 to 2019. Some of the leading manufacturers profiled in this report include Ashland
Inc., BASF SE, Bayer MaterialScience, Cytech Industries, and DIC Corporation among others. These companies are pro-filed in detail covering features such as company overview, financial overview, business strategies, SWOT analysis, and recent developments.
TechNavio Reports Global Automotive Coatings Market to Grow TechNavio’s analysts forecast the Global Automotive Coatings, Adhesives, and Sealants market will grow at a CAGR of 5.59 percent over the period 2013-2018. One of the key factors contributing to this market growth is the growing de-mand for various types of coatings. The Global Automotive Coatings, Adhesives and Sealants market has also been wit-nessing increasing demand from emerg-ing economies. However, the rising raw material costs could pose a challenge to the growth of this market. TechNavio’s report, the Global Automotive Coatings, Adhesives, and Sealants Market 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry ex-perts. The report covers the Americas and the APAC and EMEA regions; it also covers the Global Automotive Coatings, Adhesives, and Sealants market land-scape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market. The key vendors dominating this space are 3M Co., DuPont , Henkel AG & Co. KGaA, and PPG Industries Inc.
Global Antimicrobial Coatings Market Forecast to Reach $4,520.3 Mn by 2020The global antimicrobial coatings mar-ket is expected to reach $4,520.3 mil-lion by 2020, according to a new study by Grand View Research Inc. Growing demand for medical device coatings is expected to remain a key market driver over the next six years. In addition in-creasing market penetration of indoor air quality products, mainly in the U.S. is also expected to have a positive
impact on the market over the forecast period. Stringent regulatory scenario, primarily in Europe and U.S. on account of increasing health concerns and the issues and costs associated with prod-uct registration is expected to remain a key challenge for the industry participants over the next six years. Additionally, vola-tile prices of silver and other raw materials are also expected to have a dampening ef-fect on market profitability.
Further key findings from the study suggest:• Global antimicrobial coating market
volume was estimated at 310.3 kilo tons in 2013 and is expected to reach 589.8 kilo tons by 2020, growing at a CAGR of 9.8 percent from 2014 to 2020.
• Surface modification coatings domi-nated the global market and as the leading product segment, accounted for 53.9 percent of total market vol-ume in 2013.
• Global revenue for antimicrobial powder coatings is expected to reach $2,213.2 million by 2020, growing at a CAGR of 13.2 percent from 2014 to 2020.
Indoor air quality emerged as the lead-ing application market for antimicrobial coatings and accounted for 26.9 percent of total volume in 2013. Global anti-microbial coating demand for medical applications is expected to reach 151.6 kilo tons by 2020, growing at a CAGR of 10.2 percent from 2014 to 2020. North America dominated the global market and accounted for 39 percent of total market volume in 2013. North America along with being the largest mar-ket is also expected to be the fastest grow-ing market for antimicrobial coatings, at an estimated CAGR of 10.6 percent from 2014 to 2020. European market revenue, on the other hand is expected to reach $1,043.9 million by 2020. The global antimicrobial coatings market is moderately concentrated with top four participants including AkzoNobel NV, Sherwin-Williams, Dow Microbial Control and Diamond Vogel accounting for over 40 percent of global demand in 2013. CW
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PPG’s OLYMPIC Paint and Stain has launched OLYMPIC ELITE Advanced Stain + Sealant in One, a super-premium exterior stain line offering a new pal-ette of wood- and nature-inspired hues, available exclusively at Lowe’s stores na-tionwide. Developed for durability and incorporating Olympic Stains’ highest levels of protection against the damag-ing effects of sunlight, water, mildew and algae on the coating, Olympic ELITE tar-gets the homeowner who appreciates the beauty of wood and is willing to invest a bit more to enhance and protect with more beautiful and durable color, accord-ing to the company.
The new ELITE line introduces WOODLAND OIL – a series of super-pigmented, super-penetrating semi-transparent stains in Natural, Mahogany Blaze, Kona Brown and a gold-brown hue called “Mountain Cedar.” Woodland Oil penetrates quickly, even on exotic hardwoods. ELITE also adds a semi-solid stain to the Olympic line, a bridge between semi-transparent and solid color for wood with more imperfections.
Utilizing COLOR RICH Technology, Olympic ELITE stain delivers new levels of clarity in transparent stains and rich, low-luster solid colors that will resist mildew and algae on the paint film bet-ter than standard flat, solid color stains, according to the company. Each wood-inspired hue is available in semi-trans-parent, semi-solid and solid color stains so homeowners can keep the color they love as their decks age. The solid color stain palette also offers 28 nature-in-spired hues to complement wood, brick and stone finishes and to harmonize with the home’s natural setting. Colors span eight color families and offer beautiful palette combinations.
To keep decks, patios and other out-side wood looking great, Olympic ELITE incorporates a 4-SEASON Protection Package – featuring urethane-fortified resins for resilience and durability,
exceptional ultraviolet (UV) resistance, enhanced waterproofing protection and the most powerful biocide package of-fered in the Olympic stain line for a more mildew- and algae-resistant film.
Sherwin-Williams’ Offers Emerald PaintSherwin-Williams Emerald Paint is of-fering a paint and primer in one with advanced stain-blocking technology that hides stains and covers dark colors. Emerald Interior Paint delivers a beauti-ful, smooth finish and stunning color for years to come, according to the company. Emerald Interior Paint provides excep-tional coverage and washability in all finishes, with maximum resistance to wa-ter streaking and spotting. The paint also contains anti-microbial agents that in-hibit the growth of mold and mildew on the paint surface. Emerald Interior Paint is available in all Sherwin-Williams col-ors and custom tints in matte, satin and semi-gloss. Emerald Interior Paint meets the most stringent VOC regulations and has achieved GREENGUARD GOLD certification. (GREENGUARD Certified Products are certified to GREENGUARD standards for low chemical emissions into indoor air during product usage.) Revolutionary technology. Best-in-Class overall performance The latest break-through in paint technology, Emerald Exterior Paint offers premium per-formance that stands the test of time, coupled with exceptional beauty and ap-plication. The paint features an exclusive cross-linking 100 percent acrylic tech-nology for exceptional durability and coverage. Emerald Exterior Paint offers extreme resistance to blistering, peeling, fading and dirt pickup, as well as a mil-dew-resistant coating. Emerald Exterior Paint is also self-priming with a smooth, uniform appearance. The paint is so thick and rich; only one coat is required for painted surfaces, with two coats recommended for unpainted surfaces.
Emerald Exterior Paint meets the most stringent VOC regulations and is backed by a limited lifetime warranty. It is avail-able in all Sherwin-Williams colors and custom tints in flat, satin and gloss. ColorCast Ecotoner colorants, used to tint Emerald Paint and all other Sherwin-Williams latex and water-based coat-ings, will not add to the VOC content of any coating when tinted. While conven-tional industry tint systems affect paint thickness and consistency, ColorCast Ecotoner colorants maintain the paint’s full body after tinting, delivering thick, rich coats for maximum performance. Sherwin-Williams is the only company with a colorant system that has achieved GREENGUARD GOLD certification.
Tikkurila Launches Hardener 008 5610 for its Temacoat GPL-S Primer Tikkurila Temacoat GPL-S Primer has been given new properties. With the new hardener 008 5610, the product can be used even during winter in temperatures below zero. There has been a long-term need to develop a primer with good ap-plication properties in winter time. This was achieved by changing the hardener in one of the best-selling primers. The epoxy primer now is even more univer-sal for the needs of constructors – just change the hardener and the primer can used in below-zero temperatures. The two-component, high-build, polyamide-cured epoxy primer Temacoat GPL-S Primer has an excellent adhesion to steel. The tests successfully confirmed that even application on surfaces at -10°C gives good results. It should be noted that the temperature of the paint itself should be above +15°C and the drying time is longer compared to that in ambient tem-perature. The new hardener 008 5610 also dries faster at 0°C compared with the standard hardeners 008 5600 and 008 5605, for which this temperature is the lowest application temperature. CW
PPG’s Olympic Stain Launches Super-Premium Olympic Elite
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May 2014 www.coatingsworld.com Coatings World | 19
Business CornerStrategies & Analysis
by Phil Phillips, PhD Contributing Editor [email protected]
In our April column we ended with a challenge: “Find value-drivers at all levels of your organization and trans-
late them up and into the whole company.”
What is a Value-Driver?A value driver is any variable that af-fects the value of the company. However, to make useful, value drivers need to be organized in a manner so that manag-ers can identify which have the greatest impact on value and assign responsibility for them to individuals who can help the organization meet its targets.
The most important part of VBM is a thorough understanding of the perfor-mance variables that will actually create the value of the business—the key value drivers. It has to act on things it can influ-ence—customer satisfaction, cost, capital expenditures, and so on. Additionally, it is through these drivers of value that senior management then learns to understand the rest of the organization and can es-tablish a dialogue about what it expects to be accomplished.
Value drivers are defined at a level of detail consistent with the decision vari-ables that are directly under the control of line management. Chart below shows that value drivers can be useful at three levels:
• Generic, where operating margins and invested capital are combined to compute ROIC;
• Business unit, where variables such as customer mix are particularly relevant;
• Grass roots, where value drivers are precisely defined and tied to specific decisions that front-line managers have under their control.
Focused Goal SitesStrategies for maximizing value are agreed, they must be translated into
specific focused goal sites. Goal sites are highly subjective, nonetheless its impor-tance cannot be overstated. Goal sites are the way management communicates what it expects to achieve. Without goal sites, organizations are directionless. Set sites too low, and they may be met, but performance will be ordinary. Set them at unachievable levels, and they will fail to provide any motivation.
In applying VBM to Focused Goal Sites, numerous general principles should be applied:
• Base your Goal Sites on key value drivers; include both financial and nonfinancial targets. The two togeth-er prevents “gaming” of short-term financial targets. One solution is to set a nonfinancial goal, such as prog-ress toward specific R&D objectives, in parallel with the financial targets.
• Adapt the Goal Sites to the different levels within an organization. Senior business-unit managers should have targets for overall financial perfor-mance and unit-wide nonfinancial objectives. Functional managers need functional Goal Sites , such as cost per unit and quality.
• Connect short-term Goal Sites to long-term ones. Ten-year Goal Sites express a company’s aspirations; three-year Goal Sites define how much progress it has to make within that time in order to meet its ten-year aspirations; and one-year Goal Sites is a working budget for man-agers. Ideally, set Goal Sites in value: However, value is always based on long-term future cash flows and depends on an assessment of the future, short-term targets need a more immediate measure derived from actual performance over a single year. Economic profit is a short-term financial performance measure that is tightly linked to value creation.
Economic profit measures the gap be-tween what a company earns during a pe-riod and the minimum it must earn to satisfy its investors. Maximizing economic profit over time will also maximize company value.
It is defined as:Economic profit = Invested capital ×
(Return on invested capital—Weighted average cost of capital)
Next month we will cover VBM Action Plans & Budgets. CW
VALUE-BASED MANAGEMENT – It’s Still Around and Evolving Into A “Best Practice” 3-Dimensional Operational Tool
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International Coatings Scene Europe
Powder coatings
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by Sean Milmo European Correspondent [email protected]
Powder coatings is currently one of the strongest growth sectors in the European coating market. But powder coatings
producers and other players in its supply chain will have to continue to be highly innovative to maintain the momentum, while also keeping costs down.
Before the 2008 financial crisis powder coat-ings sales in Europe had been declining because the technology was seen to be too expensive and inflexible.
However, over the last few years powder coatings prices have been easing as new formu-lations have been introduced enabling applica-tions at lower temperatures which has allowed the use of a greater variety of substrates.
Powder coatings are increasingly being re-garded as an attractive alternative to more es-tablished liquid coatings systems because the powder option offers greater resistance and du-rability and often more visual appeal.
As a result sales of powder coatings in Europe have been going up, at least in vol-ume terms, at an above average rate. Whereas demand for powder coatings in the emerging markets of Asia and Latin America is being pushed by rising growth in demand for auto-mobiles, household appliances and other con-sumer products, a lot of the increased sales in Europe has been triggered by environmental regulations like controls on emissions of vola-tile organic compounds (VOCs) and the need for alternative, better performing coatings.
While many coatings segments in Western Europe have been tending to lag behind the av-erage for global growth rates, powder coatings has been keeping pace with worldwide trends.
Powder Coatings Shows Strong Growth in European Coatings Market
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International Coatings Scene Europe
Acmite Market Intelligence, Ratingen, Germany, reckons that in the period 2010-2018 acrylics powder coatings will show a compound annual growth rate of 6.6 percent against a world average of 6.7 percent, one percentage point be-low that in the Asia Pacific, the fastest growth region.
AkzoNobel, the global market leader in powder coatings, reported that al-though its worldwide powder coatings sales last year declined by 2 percent, they actually went up in volume terms in Europe.
Powder coatings are gaining great-er prominence in industrial coatings shows in Europe, like PaintExpo, a leading international industrial coat-ings event whose latest biennial exhibi-tion took place at Karlsruhe, Germany, in April (2014).
Numbers of the show’s exhibitors, a large share of them powder coat-ings producers or application equipment manufacturers, went up by 14 percent to 470 while numbers of visitors rose by the same proportion to 9,170.
“At PaintExpo it was apparent that the powder coatings sector is growing again,” said Juergen Haussmann, man-aging director of the event’s promoter FairFair GmbH. “One reason is the en-vironmental friendliness of powder coat-ings. They don’t contain VOCs and due to the expected tightening of the European Union’s VOC regulations, some compa-nies are considering changing from wet painting to powder coating because they can be sure of working in compliance with environmental regulations.”
At the same time companies in the metalworking industry are seeking to ex-pand their portfolios by investing in pow-der coating equipment.
“On the one hand this enables them to become independent from job-shop coat-ers and their delivery times, while on the other they’ll have a greater influence on quality and can react faster to demand,” explained Haussmann.
Awareness of the existence of pow-der coatings among potential end-users has now extended to knowledge of their properties and advantages.
“They understand what gives powder
coatings qualities like greater resistance and more colour intensity,” said Markus Koenigs, marketing communications manager for Europe, Middle East and Africa (MENA) at Axalta Coatings Systems Germany GmbH, Cologne.
“They also know now that powder coat-ings can be combined with other types of coatings, like electrodeposition and liquid systems. But to gain this level of under-standing among end-users, powder coat-ing producers have to work closely with the equipment manufacturers.”
Powder coatings have also been able to gain market share in Europe as a result of innovations which raise their resource and energy efficiency.
“There has been quite a demand for low temperature powder coatings and less and thinner layers,” said Haussmann. “(These include) for example ultra-thin powder coatings which can provide an optimum coverage with film thicknesses from up to 25 microns—depending on the color.”
AkzoNobel has been the latest among major powder coatings producers to in-troduce a two-coat powder system which does not need two cures, one after the primer and the other after the application of the top coat. Instead the two layers are cured simultaneously.
“This results in significantly improved productivity, as well as energy and cost savings,” said John Wolff, managing di-rector AkzoNobel Powder Coatings.
As two-coat one-bake systems be-come more widely available at operat-ing temperatures of 160-180 C degrees or even lower, their providers are having to differentiate them through specific formulations and ways of ap-plying them, particularly in the use of tribotechnology to control the interac-tion between surfaces.
“We use standard raw materials for our two-coat, one-bake powder coat-ing but the formulation is different and we pay a lot of attention to particle size,” explained Jochen Reihs, techni-cal services manager for construction vehicles at Karl Woerwag GmbH & Co. Renningen, Germany. “ Also the meth-od of application is important with thinner powder coatings.”
Some powder coatings companies are, however, treading carefully with the development of technologies with low temperatures or reduced energy consumption.
“It is not easy to maintain or improve quality at temperatures below 200 de-grees,” said Koenigs at Axalta, previously DuPont Performance Coatings until its acquisition early last year by The Carlyle Group equity fund. “We are working on a low temperature technology. But we want to get it absolutely right first.”
The innovations in powder coatings have been opening up new segments in the market, traditionally dominated by liquid coatings.
“The current economic upturn in Europe is increasing investment in new projects for which companies are thinking of replacing conventional liq-uid coatings with powder coatings,” said Karl Pint, commercial direc-tor at Protech-Oxyplast N.V., Gent-Mendonk, Belgium. “Low-temperature and other new technologies are giving us opportunities to move into new markets like medium-density fibre-board (MDF), plastic components and big machine parts.”
The continued expansion of the pow-der coatings sector in Europe will de-pend a lot on the inventiveness of not only the powder coatings producers but also that of the manufacturers of applica-tion, curing and other equipment. CW
“A lot of the increased sales in Europe has been triggered by environmental regulations like controls of emissions of VOCs ... ”
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International Coatings Scene Latin America
by Charles W. Thurston Latin America Correspondent [email protected]
Renner Coatings, one of six divisions of Renner Herrmann S. A., has entered Brazil’s architectural coatings market
with four new products in leading areas of the country under the brand name Polidura. From its factory in Curitiba, Parana state, the compa-ny is distributing the new coatings to the south-ern region of the country, as well as to Rio de Janeiro and Sao Paulo states. Plans are for five additional products to be launched for specific coverage functions later this year.
“Renner Coatings enters the decorative paint segment bringing consumers the same quality and technology that we employ in the production of paints for maritime platforms, gas lines and automobiles. It is high technology with absolutely guaranteed durability,” said Luiz Ander Ortiz, the director of the company, on the recent launch.
The new water-based paints and coatings in-clude special formulations for various applica-tions: Verniz PU Antipichação, for anti-graffiti protection; Tinta e Verniz PU Exteriores, exterior paint and varnish; Firecoat Tinta for fireproof-ing; and Verniz Corta-Chamas, a fireproofing varnish. The products to be launched later this year under the Polidura line include formulations targeting traffic paint, tile paints, pool paints, in-terior hospital paints and fire-proof door paints.
Renner Coatings will gain high visibility in the Brazilian market this year as the company will paint six of the 12 soccer stadiums around the country to be included in the World Cup. The stadiums include: Maracanã in Rio de Janeiro state; Arena Pantanal in Mato Grosso State; Arena da Baixada in Parana State; Arena Fonte Nova in Bahia State, Arena Pernambuco in Pernambuco State; and the Estádio Nacional, in the capital of Brasilia.
As part of the country’s preparations for the cup, inner city architectural icons are also being spruced up. Renner won permission to paint several of these, including: the Arco Metropolitano, in Rio de Janeiro; Aeroporto
Internacional de Guarulhos in Sao Paulo, Aeroporto Viracopos, in Campinas; Veículo Leve sobre Trilhos, in Fortaleza; and the Rede Urbana de Transportes in Recife.
Further from home, Renner Coatings is paint-ing a sugar and ethanol plant in Angola for Companhia de Bioenergia da Angola. Brazil and Angola are among the 10 Lusophone countries in the world where Portuguese is the official language.
Apart from its Brazilian factories, Renner Coatings has two manufacturing plants in Santiago, Chile, producing a full line of prod-ucts, and one in Antofagasta, dedicated to min-ing coatings. In 2012, Renner also became a licensee of Japan’s Chukogu Marine Paint tech-nology for maritime antifouling coatings.
Renner Coatings divides its business units into four subdivisions, including: Protective Coatings, serving the agricultural, energy, min-ing, petroleum and steel industries; Performance Coatings, which serves the aviation and trans-portation equipment industries; Marine Coatings, serving ships, containers and other maritime segments; and Decorative Coatings, which serves residential, commercial, hospital and monuments segments.
Renner Coatings’ sister subsidiaries include: Renner Sayerlack, specializing in wood coatings; Metalgráfica Renner, a metal coatings unit; Flosul Madeiras, a CCA wood preservatives unit; and Laticínios Renner, or Relat, a metal container unit. Renner Coatings also has separate coun-try operations in Brazil, Chile and Italy. Renner Italy recently launched its Hi-Deck Hydro Oil for wood decks under the Rio Verde brand. CW
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Brazil’s Renner Enters Architectural Segment
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24 | Coatings World www.coatingsworld.com May 2014
International Coatings Scene Africa
BASF has
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BASF’s Nils Lessmann Discusses BASF’s Growth Strategy for Africa
by Shem Oirere Africa Correspondent
In February BASF announced it is expand-ing its business in industrial coatings in the growth market of Africa. The company said
in a release it has, since October 2013, sup-plied coil coatings to Roofings Rolling Mills (RRM), which is part of the Roofings Group, East Africa’s largest steel producer.
Coatings World recently had the opportu-nity to interview Nils Lessmann, BASF business manager precoatings EMEA region on BASF’s expansion strategy in Africa and the opportuni-ties available in this growing coatings market.
Coatings World: Please tell us briefly about the new BASF venture in Uganda.Nils Lessman: Since October 2013, we have supplied coil coatings to Roofings Rolling Mills
(RRM) based on an in-plant small produc-tion unit located in Uganda. This unit is served from Vanderbijlpark site in South Africa. As the leading supplier for industrial coatings in the region, the Vanderbijlpark site in South Africa has specialized in coil coatings.
CW: How will the entry of BASF into the Ugandan market impact the company’s indus-trial coatings strategy in Africa?Lessman: In general, BASF’s Coatings division is shifting its focus even more on emerging and attractive markets like Russia. Africa is impor-tant not only for the BASF strategy, but in par-ticular for the growth plans of our industrial coatings unit. The rise of African markets is a result of population growth, urbanization and increased consumer spending. We want to tap into this market as it offers new long-term busi-ness potential. With RRM, we have succeeded in gaining an important partner, which will
Nils Lessman
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May 2014 www.coatingsworld.com Coatings World | 25
International Coatings Scene Africa
allow us to continue to grow in the key region Africa.
CW: Some coatings manufacturers have in recent years been cautious on their expansion plans especially involving emerging markets because of unpredict-able political stability and, therefore, eco-nomic performance. How is the current African economic situation likely to influ-ence the coatings market in the region?Lessman: African countries are among the fastest growing emerging markets worldwide. Africa offers BASF potential for growth in a large number of promis-ing markets such as the coatings market.
CW: BASF is a global company with a foothold in many developed coatings markets such as North America, Asia and Europe. How do you compare Africa’s coatings market with other regions?Lessman: Africa is a continent of contrasts. On the one hand, it has valuable natural re-sources and a great number of potential cus-tomers. On the other hand, certain regions face severe challenges like an insufficiently developed infrastructure, malnutrition and polluted water. The continent is also very di-verse in terms of culture, religion, language and economic growth. More than one bil-lion people live here in 55 countries.
The industrial coatings division of BASF has been active in Africa for more
than 20 years. Given the heterogeneity of the continent, our key to success in the region is to always focus on specific coun-tries and markets. Rapidly expanding in-dustries such as the construction industry offer significant opportunities for BASF.
CW: What other African countries is BASF Coatings operating in and are there plans to expand the current opera-tions elsewhere in the region apart from Uganda?Lessman: BASF wants to expand its busi-ness in growth markets. For example, BASF Coatings launched R-M, its pre-mium automotive refinish paint brand, in Morocco last year. In South Africa, BASF is the leading supplier of coil coatings. In other African countries and industries, we must first explore and investigate the market potential.
CW: Can you also tell us briefly which coatings products/technology is BASF Coatings targeting to increase in Africa and why?Lessman: This depends on the business, customers and country. In particular, we see potential for our industrial coatings segment targeting the construction indus-try. Robust products with high quality and excellent service are crucial both for our customers in Africa and for our busi-ness success. CW
BASF’s Foray into Uganda
The investment in Group Roofing’s subsidiary Roofings Rolling Mills (RRM) by BASF is its Coatings Division, which “develops, pro-duces and markets a high-quality range of innovative automotive OEM coatings, automotive refinishes and industrial coatings as well as decorative paints.”
RRM operations in Uganda are located at Namanve Industrial Park, where it operates three production lines with an annual capacity of 240,000 metric tonnes according to a statement by BASF.
“The African market does play a key role not only in the BASF strategy, but especially in the future growth plans of the Industrial Coatings Solutions unit of BASF,” said Nils Lessmann, BASF Business Manager Precoatings EMEA.
Coil coatings are used to coat aluminum and steel coils before they are processed further into an array of different products in the construction, household appliance and automotive industries.
These products range from refrigerators to building façades. Since the panels are stamped, rolled and joined, the coating has to be extremely flexible and elastic so that it does not flake off. At the same time, however, it has to meet the requirements for scratch resistance.
RRM has invested $125 million in the site in Uganda, including for the coil coating line. The company also acquired technical support from its Japanese partner Yodogawa Steel Works and uses its technologies. Yodogawa Steel Works has produced coated coils for 75 years.
–Additional reporting by BASF
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26 | Coatings World www.coatingsworld.com May 2014
FEATURE
Kerry Pianoforte, Editor
Aerospace coatings manufacturers Coatings World inter-viewed noted there were a number of factors driving the market right now. Although recent airline mergers do of-
fer opportunities for aerospace coatings, manufacturers noted that improved ef� ciencies in terms of light weight products and better application are the keys to growth in this high tech market.
“Airline mergers do provide an element of revenue for the aerospace coatings industry,” said Mark Cancilla, global plat-form director – aerospace coatings, PPG Aerospace. “As liveries of the merged companies are uni� ed, the coatings suppliers can see a short term, but often signi� cant impact. These changes can also provide opportunities for the coatings suppliers to demonstrate their expanded color and design capabilities as the new, merged airline seeks to capitalize upon its new state by re-engineering its brand.”
PPG aerospace coatings business has grown with the aerospace industry itself. “Signi� cant OEM backlogs with
unprecedented production levels require similar increases in vol-umes of coatings,” said Cancilla. “Further, new technologies in aerospace coatings which provide signi� cant value advantages to the aviation industry in terms of light weight products, im-proved application ef� ciencies and longer service life also drive growth for the coating industry. PPG has had success through these dynamics.”
“The market is still quite fragmented,” said Daniela Vlad, BU director Aerospace Coatings at AkzoNobel. “With the top 150 airlines owning some 60 percent of the order backlog, and with more than 2000 airlines worldwide, it is likely that con-solidation in the industry will continue. The market for coatings as such is not negatively impacted. We indeed expect the world � eet to more than double in the next 20 years. This also creates opportunities for us.”
“The market has intrinsic growth potential and we will ben-e� t from that growth,” said Vlad. “Growth in aerospace is being
Aerospace coatings manufacturers deliver innovative products offering their customers improved ef� ciencies and expanded color options.
Coatings Market
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driven by an emergent middle class in emerging economies and more and more people being able to travel for leisure. Various airlines will try to adapt their strategy to tap this demand. This translates into demand for aircraft and associated services. We expect this trend to continue.”
“Another driver is the need for coatings with superior, en-hanced properties which can provide both economic value to the customers – better throughput times, lower weigh – and meet sustainability and environmental needs,” Vlad added.
Improved Ef� ciencies/Expanded Color OptionsAccording to Julie Voisin, Sherwin-Williams global product manger for aerospace coatings, customers are looking for du-rability, coatings performance, distinctness of image and unique color styling options. “Especially when it comes to privately-owned jets, owners want to differentiate themselves with a unique paint job so we need to develop expanded color options,” she said. “In the case of commercial products, speed of paint process time is also key.”
The aviation industry continues to grow in competitiveness whether a company builds aircraft components, assembles air-craft, � ies them or maintains them.
“To address the increases in competition, coatings suppliers can support these segments of the industry with improved prod-uct application properties, faster product drying times, lighter weight coating systems, and longer service life,” said Cancilla. “The coatings are also integral to the aircraft branding. Airlines are increasingly taking advantage of improved coatings color capabilities resulting in fewer simple white aircraft designs with simple logos. We are seeing a wider variety of colors and effects that have now become possible. PPG has further increased the ability of airlines and operators to paint aircraft in dark colors without concern over solar absorption with our development of solar re� ecting coatings.”
The aerospace coatings industry is also advancing the devel-opment of more environmentally friendly solutions jointly with the aviation OEMs and aftermarket segment. The primary cor-rosion inhibitor used in the industry is chromium. “But new materials have been developed which demonstrate signi� cant corrosion resistance including PPG’s Desoprime CF/CA7502 primer and our Aerocron electrocoat primer,” Cancilla said.
“There are various types of customers in the value chain: OEMs and their subcontractors, airlines and service/mainte-nance providers,” said Vlad. “Each of them have a variety of needs. For airlines a critical aspect is color. Choices in color se-lection are often driven by their brand and the message they are trying to convey. For us, a paint supplier, it means we need to be able to provide a wide rang of color on a global basis and with short delivery times. OEMs are often setting standards for new technologies and some of the drivers here are corrosion resistance, improved adhesion and compatibility with speci� c substrates. Our R&D teams often work together with OEMs on developing speci� c technologies.”
“For maintenance companies paint is only one step in a
process that involves stripping of the aircraft, cleaning, surface treatment and painting,” she continued. “Therefore our paint systems have to be geared toward the entire maintenance pro-cess. It is fair to say that for all of types of customers, productiv-ity is a key driver too, therefore our paint systems have to be geared towards enhanced productivity.”
New ProductsAkzoNobel’s most recently launched product is a basecoat clearcoat. It can provide faster drying times and improved ad-hesion. “We will continue to develop paint and paint systems with enhanced properties, taking a holistic view across the en-tire value chain and working with our customers towards better performance,” Vlad said.
AkzoNobel Aerospace Coatings recently announced Boeing quali� cation of the Aerodur 3001/ 3002 Base Coat/Clear Coat system. The newly approved Aerodur Base Coat/Clear Coat system is quali� ed by Boeing to both the BMS 10-72, Type 10 and BMS 10-125, Type 4 speci� cations and is applicable for use on all Boeing legacy models (777, 747, 737, 767) un-der BMS 10-72 as well as the Hybrid Laminar Flow areas of
Photos courtesy of AkzoNobel Aerospace
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FEATURE Aerospace Coatings Market
28 | Coatings World www.coatingsworld.com May 2014
787-9 model aircraft per BMS 10-125. To date, Aerodur 3001/3002 Base Coat/Clear Coat has been applied to well over three hundred new and repainted aircraft.
Aerodur 3001/3002 Base Coat/Clear Coat has been developed with a focus on reducing drying times and bringing operational efficiency to the paint shop. The fast dry to tape time and ease of application has demonstrated paint cycle time re-ductions of up to 30 percent. Data gathered on air-craft flying with the durable Aerodur 3001/3002 system since 2008 also demonstrate the outstand-ing gloss and color retention of the cutting edge paint system.
PPG has received numerous qualifications re-cently. “We have developed and launched two new basecoat clearcoat systems: Desothane HD/CA9000 and Desothane HD/CA9008,” Cancila said. “These systems have been approved to the AMS3095 standard as well as to some OEM re-quirements. Further qualifications are pending at many other OEMs and many airlines continue to convert to these new tech-nologies. Desothane HD is designed to improve the applica-tion efficiency of our coatings systems while saving weight and extending service life.”
PPG has also qualified its Aerocron electrocoat primer to the AMS 3144 standard. Also, further qualifications are underway at several OEMs. Recently, PPG announced the launch of its Andaro special effect pigments which give a significant depth of color image, resulting in a brilliant livery. Again, PPG is pursu-ing further opportunities for this product which can be utilized effectively on a wide variety of colors.
PPG has launched its new Solar Heat Management (SHM) coatings incorporated into its Desothane product lines. These coatings permit the reduction in air conditioning re-quirements while the aircraft is on the ground in warm con-ditions. “Further, with the widespread use of composites, the application of our SHM coatings permits a greater use of dark colors, avoiding potential increases in skin temperature
beyond typical composite requirement if standard coatings were to be used,” Cancilla added.
PPG Aerospace reports that it continues to focus heav-ily upon the development and launch of new coatings technologies aiding in the advancement of aviation today. “As energy costs continue to rise, as our industry contin-ues to progress in its ecological impact, and as competition within the industry continues to drive greater efficiencies, PPG’s aerospace coatings products continue to evolve,” said Cancilla. “The utilization of our talent and capabilities across the broad PPG coatings organization, coupled with those within our Aerospace strategic business unit recently enhanced with the addition of our new team from the for-mer Deft Incorporated, has positioned our business to sup-port the growing needs of the industry and to provide the initiative for change.”
Sherwin-Williams manufactures and distributes a complete line of advanced technology aerospace paint and coating sys-tems for the interior and exterior of a variety of commercial
Photos courtesy of Sherwin-Williams Aerospace
Photo courtesy of Sherwin-Williams Aerospace
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FEATUREAerospace Coatings Market
May 2014 www.coatingsworld.com Coatings World | 29
airline, general aviation and military aircraft. This includes busi-ness jets, single or twin engine aircraft, commercial airline fleets, corporate fleets, helicopters, regional airlines, cargo planes and military aircraft.
Designed for use on commercial aircraft cabin and cockpit surfaces, Sherwin-Williams JetFlex Interior Aircraft Finish ap-plies easily to plastic, metal and composite surfaces. The fast-drying finish is available in two technologies – solvent-based polyurethane enamel and water-reducible polyurethane disper-sion coating.
The easy-to-apply, solvent-based product provides excel-lent adhesion to plastic and metal and has outstanding stain, abrasion and scratch resistance. It is listed on Boeing Material Specification BMS 10-83J, Type II and III, including flamma-bility, yellowing resistance and smoke-stain resistance require-ments. It also meets the FAR/JAR 25.853 regulations for burn, smoke and heat release.
JetFlex is also available as Polane L polyurethane, which is Boeing approved and ideal for OEM applications and sub-contractor work. Sherwin-Williams is the only manufacturer to have interior cabin topcoats qualified to Boeing BMS 10-83J, Type II, III and V.
JetFlex WR is a water-reducible polyurethane dispersion for-mula that meets stringent VOC standards and is free of chrome, lead and isocyanate hazards. It delivers similar performance to solvent-based polyurethane coatings, including excellent hard-ness and chemical/solvent resistance. It offers a smooth or tex-tured coating on structural foam, injection-molded plastic or treated steel. The single-package formulation does not need a catalyst for application, can be air or force dried and is designed to meet the FAR/JAR 25.853 regulations.
JetFlex and Polane L coatings come in unlimited solid col-ors and are available in multiple gloss ranges with an inter-mix system.
A new aerospace coating Chrome Hazard Free Quick Dry Epoxy Primer (CM0483712) has been also introduced by Sherwin-Williams. It is a high performance, two-component corrosion inhibitive Epoxy Primer that contains no chromate.
This special epoxy primer utilizes unique chemistry that yields a shortened dry time with an extended pot life. It pro-vides excellent adhesion to treated substrates and meets U.S. VOC regulations that require a 2.9 lb/gal (348 g/L).
This new epoxy primer meets the performance requirements MIL-PRF-23377J, Class N and is qualified to SAE AMS 3095 as part of a complete chrome hazard free system with 3M’s
AC-131 surface pre-treatment and Sherwin-Williams SKYscapes basecoat-clearcoat polyurethane system.
Ideal for commercial aircraft, military aircraft, business jet and general aviation applications, this new epoxy primer is de-signed to work with all Sherwin-Williams aerospace topcoats. As a result, aircraft painters can get superior topcoat gloss hold out and increased productivity while delivering a very high square-foot of coverage per gallon.
A complete chrome hazard free coating system – includ-ing pretreatment, corrosion-protective primer and topcoat – offered by Sherwin-Williams has earned approval by SAE International’s Aerospace Material Specification G-8 Organic Coatings Qualified Product Group. The SKYscapes basecoat-clearcoat exterior coating system uses the latest technology to reduce paint-process time by as much as 30 percent.
The AMS 3095-certified SKYscapes system that earned quali-fications consists of 3M’s AC-131 Surface Pretreatment, the new Chrome Hazard Free Quick Dry Epoxy Primer (CM0483712), SKYscapes 850 Series basecoat (CM850113), and SKYscapes clearcoat (CM0850180).
Although Sherwin-Williams has had other SKYscapes sys-tems be qualified to AMS 3095, this is the first system in which both the pretreatment and the corrosion inhibitive primer do not contain hexavalanet chromium, the company reported.
SKYscapes has become known as a high performance, multi-purpose product. Besides AMS 3095 status, it is also qualified to numerous general aviation OEM specifications. Sherwin-Williams said that it is one of the first major aviation industry paint and coatings suppliers to have a chromate hazard free sys-tem to achieve AMS certification. CW
“Growth in aerospace is being driven by an emergent middle class in emerging economies and more and more people being able to travel for leisure. Various airlines will try to adapt their strategy to tap this demand.”
Sherwin-Williams SKYscape basecoat-clearcoat exterior coatiing system
reduces paint-process time by as much as 30 percent.
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30 | Coatings World www.coatingsworld.com May 2014
FEATURE
Dee Schlotter, National Color Marketing Manager,
PPG PITTSBURGH PAINTS and PPG VOICE OF COLOR Brand
What makes someone prefer one color over another? And, how does a company determine what those spe-ci� c colors should be for their products? That is part
of almost every product manufacturer’s job these days. Because color sells, and the right colors sell more. Mass production has turned to mass customization for nearly everything we buy these days, and customers expect “their” color to be available and are disappointed when it’s not. So, how do you promote the right shade of blue or green that your customers will love?
Each year, the media calls and asks: what are the new colors this year?” Our response is always, well, there’s really no “new” colors; the colors have always been there but it’s which ones that have bubbled to the top in popularity. Colors become popular and resonate with customers because of what is happening in
society at that particular time, demographic pro� les that tug on customers’ memories and generational events, and geographi-cal in� uences. I tend to use the example of right after 9/11 when the colors that bubbled to the top were soft pinks and chocolate browns. The soft pinks are compassionate colors and the chocolate browns are grounding, cocooning colors. These were colors in� uenced by societal events. At that time, there were not many bright colors in fashion, home décor, or con-sumer electronics. That wouldn’t come for a couple years after the recession brought us many shades of gray throughout every market. Societal events hugely impact the colors that we feel comfortable selecting and buying.
Demographic pro� les also in� uence our color choice. Boomers right now are preferring complex neutrals – not a
Discovering the Best Colors for our Customers: PPG Global Color Trending Service
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FEATUREColor Trends
May 2014 www.coatingsworld.com Coatings World | 31
standard beige anymore. They love the blue-grays and the aquas with more blue that are restful, spa-like. Whereas Generation Y prefer the discordant colors – colors that don’t naturally go together, like an orange-red with a dark blue.
The 2014 colors have palettes that represent where we see the society vibe – a need to take pause, slow down as well as to re-fresh. Refreshed thinking is driving customers to unwind from their stressful lives and seek colors that emphasize enlightenment. Incorporating colors that illustrate hopefulness in society, such as Turning Oakleaf (ATC-38), can transfuse a room with brilliant energy. Turning Oakleaf is one of 25 featured colors presented in Pause & Refresh, a collection of � ve new color palettes showcas-ing this year’s color trends for THE VOICE OF COLOR program.
Customers have moved away from the muted hues in� u-enced by economic factors in recent years. Turning Oakleaf, which is soft enough to be a neutral but bright enough to gener-ate a sunshine-like energy, represents a trend toward warmth in harmonious living, deep appreciation for the surrounding natu-ral elements and a thorough understanding of enlightened phi-losophies. We are experiencing the popularity of the soft yellow shade across all markets, such as home décor, automotive and electronics, making it a clear Color of the Year selection.
In residential, with today’s 24-hour connectivity and on-the-go lifestyle becoming more and more common, customers are trans-forming their living spaces into comfortable retreats with colors that represent how individuals perceive their ideal form of relaxation. For some, the back-to-basics feel that captures an earthy, primitive and organic reference is the natural in� uence needed to pause from today’s technologically-driven lifestyle. For others, bold, dynamic colors mixed with artisan patterns, shapes and prints generate an atmosphere that is lively, vibrant and creatively energizing.
The Refresh palettes are all about starting over – removing anything dark, heavy or cluttering and beginning with a clean slate. It’s about lightness, optimism and freshness in your sur-roundings. The colors are a refreshing mix of subtle neutrals and delicate pastels. Another palette that is all about refreshing your surroundings is Mosaic which is brighter, expressive colors with a mix of patterns and prints to create a dynamic color that is absolutely noticed. We see Gen Y embracing this palette.
The “Pause” color palettes include a New Spirit which is a story of ease, nature, thoughtfulness and respect for our earth. It includes primitive patterns and raw colors that draw on sun-faded hues, landscapes and natural environments. Exposed brick paired with natural wood and a soft, creamy yellow on the wall complete this picture of the perfect setting for this cus-tomer. At the end of 2012, people around the globe waited with baited breath to see if the Mayan prophecies would come true and end the earth as we know it. As those who studied the Mayan history more deeply predicted, our world would not end. The prophecy actually represented a new era of awareness and heightened collective consciousness. The New Spirit story is all about stopping to re� ect what’s behind us, what’s important, what to let go of and what to hold dear. The colors are from the earth and � nd a connection to us through our basic knowl-edge of the natural elements that surround us. We see this in
restaurants with greenhouse seating, of� ces and public buildings that bring the outside in, and showcasing vertical landscaping on the outside of buildings.
Magni� gence color trend for 2014 is a theme born out of play on two words: magni� cent and elegance. As consumers ease away from the recession years even more, products and space that play up embellishment and glamor begin to regain interest – especial-ly in hotels and retail spaces. We see a drama and vibrance that breathes new life into heritage-heavy styling. Jewel tones that em-phasize opulence and energy with dramatic darks that speak to the � are and savvy vitality of a consumer group who respects the hallmarks of history but doesn’t feel de� ned by it.
Our � nal color story for 2014 is Theorem which is all about colors and designs that create silence and space, and for a con-sumer that values order, organization, clean lines and clutter free spaces. We know how our world creates this state of permanent agitation – always being interrupted by an email, phone call, text alert or Facebook update. There is a lot of clutter and this story is all about creating the space and minimal design and colors that allow for this feeling that a deep breath brings. Excess details are discouraged in favor of simplicity. Calculation and precision are essential to this consumer, born out of a craving for less fussed living, ease of use and a perceived sense of control. The colors are middle-toned grays, deep, ocean blues, softened oranges.
Every year, we uncover these trends and their stories through an annual workshop at PPG with our global color stylists from eight countries in all of our business units – automotive, aero-space, architectural, consumer products. What is great about these forums is that the give and take of our customer’s expertise blended with ours gives us this unique opportunity to discuss trends in a meaningful way. We read the color and runway fore-cast reports and the research, � lter the societal in� uences and then our own personal experience with our customers in each of their markets to develop a trends book and one-hour presenta-tion that encompasses all business units and geographies. This book not only showcases the global color trends, but tells you the why behind these colors and stories. It is that message that becomes a powerful message to our customers on why these colors will impact purchase decisions and designs for everything from hotels to tablets to cars to kitchens. With this base of color expertise and knowledge, we are also able to complete specialized reports for our customers. Just a year ago, we were asked to do a color research presentation for the best colors to use in a correctional facility and a sports arena. Two different palettes, but the core trends program and experts that we have in place allow us to give our customers more than just product. We always talk about selling color as a product - treat it like a product - because it really is one that can differentiate.
I am lucky enough to be working for PPG who is in a unique po-sition as a color leader in multiple markets to observe and translate emerging global color trends – from consumer goods to automo-tive color, from residential to commercial to industrial design to of-fer our customer base the best color offerings for all their products.
If you would like a copy of the PPG global trends books, please email me at: [email protected]. CW
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32 | Coatings World www.coatingsworld.com May 2014
FEATURE
Bridget Klebaur, Associate Editor
The market for biocides, algaecides and fungicides continues on an upward trend in 2014, with a particular focus on en-vironmental regulations and a number of new formulations.
“There has been a slight increase in the use of biocides this year,” said Walt Conti, technical specialist, strategic marketing group, and performance chemicals, Buckman USA. “Solvent-based coatings continue to see reduced production as govern-ments, customers, and environmentalists push toward products that are more ecological and user friendly. On the other hand, with the greater use of water-based coatings, more biocides will be needed to keep them preserved.”
Oliver Weigenand, material protection products, vice presi-dent, North and Central America, Lanxess has seen an upward trend in global demand for biocides as well.
“Overall, the global biocide demand is on an upward trend due to new infrastructure in emerging economies which have rising environmental awareness and stricter regulations for bio-cides,” Weigenand said. “The recovery of the U.S. construction market (e.g. remodeling and new constructions) will also con-tribute for this growth.”
Lonza reported modest growth this year.“We are seeing modest growth in the global biocide mar-
ket for paints and coatings,” said David Tierney, head of global sales, Lonza Industrial Solutions. ”This is mainly driven by de-mand in South American and Asia.”
Environmental ComplianceOne of the key drivers of the biocides market is environmental regulations. The drive for more water-based technologies means an increased need for biocides. “Many customers require products with little or zero vol-atile organic compounds (VOCs) being released into the at-mosphere,” Conti said. “This includes products applied to a substrate via spray, roller, brush, electrostatic, etc., as well as when cured, while air drying, or under UV.”
Customers also have health concerns when using a biocide in a water-based product. “The answer is that there will always be some risk when utilizing a product that was developed to kill or minimize bacterial growth, so some type of precaution should always be taken,” Conti said.
Customers continue to look for “low to no” VOC biocides, increased product life, environmentally friendly products and formaldehyde free materials.
“In Europe, in particular, there is an increased concern re-garding sensitizing substances,” Weigenand. “EUH208 requires a new warning phrase that reduces considerably the dosage of some well-known molecules in the market (e.g. BIT, MIT, etc). This change will take place in 2015 and will create opportuni-ties for new or existing molecules to be used in different combi-nations for the paints & coatings industry.”
Paint manufacturers are interested in lower sensitizing molecules and lower release of the active compounds into the environment.
“This is driven by both governmental regulations as well as NGO’s such as Greenshield in USA,” said Tierney. ”As an ex-ample, forthcoming CLP regulations in Europe will drive the need for enhanced activity of existing active compounds at the same or lower concentrations than are currently used. Further changes to the classification of certain actives will impact upon the choices made by downstream users. Use of formaldehyde and formaldehyde-release technologies will continue to come under increasing regulatory pressure as a result of these trends.”
New FormulationsBiocides manufacturers have launched a number of new prod-ucts this year. Buckman reported that its Oxamine chemistry has been greeted with great success and a lot of interest.
“Buckman has also been involved with enzymes for several years and enzyme technology continues to grow as well,” Conti said. “Lastly, blends of existing chemistries have been formu-lated due to the costs associated with the EPA, testing, and reg-istrations of new chemistries.”
In the U.S., Troy introduced Polyphase S99, an innovative broad-spectrum fungicide plus algaecide that offers long-term performance and lowest cost-in-use. Troy developed S99 with the intention of providing USA customers with the advanced product technology they will need to succeed in the years to come.
S99 is a low-leaching, Diuron-free product based on the world-leading preservative technologies IPBC, BCM, and
Global demand for biocides has seen a slight increase in 2014.
Biocides Update
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FEATUREBiocides Update
May 2014 www.coatingsworld.com Coatings World | 33
Terbutryn. Formulated for water-based exterior paints, coat-ings, and stucco systems, S99 is a VOC- and formaldehyde-free preservative with a low hazard profile, making the product ideal for tomorrow’s ‘green’ systems.
“Additionally, Troy is introducing Polyphase 963, an advanced broad-spectrum fungicide plus algaecide for sol-vent-based exterior wood protective coatings and stains,” said W. Brian Smith, vice president, Troy Corporation. “Based on world-leading preservative technologies IPBC, BCM, and Diuron, 963 offers long-term performance and lowest cost-in-use. 963 is a zero-VOC product with a safe toxicological profile.”
Troy’s Polyphase 860CR, is a broad-spectrum fungicide plus algaecide that offers customers in the Asia-Pacific region excel-lent long-term dry-film protection of exterior coatings. Troy has also introduced Polyphase 2167, an innovative broad-spectrum dry-film preservative that not only is highly effective against fungi and yeast, but also creates an antibacterial surface through a unique immobilization technology.
In Europe, Troy is introducing Polyphase 864CR, a next-generation broad-spectrum fungicide plus algaecide based on proprietary technology that provides outstanding long-term protection in water-based exterior paints, coatings, stucco, roof coatings, and adhesives. 864CR not only provides class-leading protection, but also offers the lowest cost-in-use of any preservative available in Europe. 864CR employs a controlled release mechanism of the active ingredients IPBC, BCM, Isoproturon, and Terbutryn for optimum broad-spectrum
efficacy as well as environmental benefits such as resistance to excessive leaching.
For the American market, LANXESS has launched a new biocide for dry film application called Preventol A 14-D. This is a combination of three active ingredients that provides fungicidal and algicidal protection for ex-terior applications. This year LXS released its first prod-ucts containing slow release Diuron (algicide) and it is already developing additional products making using of this technology.
“Through the acquisition, LANXESS added to its already strong supply position in the rapidly-growing Asia-Pacific re-gion,” said Weigenand. “LANXESS gained access to a com-plementary portfolio of biocides and benefited from PCTS’ highly recognized product expertise and know-how in paints and coatings.”
Lonza has launched two new products, Densil ZOD and Densil FAZ for dry film protection of architectural coatings.
“These products provide long-term protection against both moulds and algae, without the use of carbendazim,” said Tierney. “Both products incorporate a patented color stabiliza-tion technology.”In April 2013, LANXESS acquired Singapore based PCTS Specialty Chemicals Pte. Ltd.
Lonza has recently established a global innovation center in Alpharetta, GA, which serves as a focal point for both global technical development as well as customer service and applica-tion support. CW
Grand View Research Reports on Global Biocides Market The global market for biocides is expected to reach $10,745.7 million by 2020, according to a new study by Grand View Research, Inc. Growing population coupled with growing concerns for industrial waste water treatment is expected to drive biocide demand over the next six years. In addition, positive outlook on key application markets such as textiles, paints and coatings, primarily in Asia Pacific, Latin America and Eastern Europe, is also expected to boost the demand for biocides over the forecast period.
Halogen compounds dominated the biocide product space, accounting for over 27 percent of global market revenue in 2013. However, environmental concerns, regarding the disposal and impact of halogen-based compounds are expected to reduce mar-ket penetration for these products by 2020. Phenolic biocides are expected to be the fastest growing product segment, at an esti-mated CAGR of 6.9 percent from 2014 to 2020.
Further Key findings from the study suggest:• The global market for biocides was estimated to be $ 7,308.0 million in 2012, and is expected to grow at a CAGR of five percent
from 2014 to 2020.• North America is expected to continue its dominance in the global market and is expected to account for over 40 percent of
the total market by the end of 2020. Asia Pacific is expected to be the fastest growing regional market, with market revenue expected to reach $3,454.7 million by 2020, at a CAGR of 6.2 percent from 2014 to 2020.
• Water treatment applications are expected to continue to dominate biocide demand, and are estimated to account for over 24 percent of global revenue by 2020. Regulatory framework for enforcing industrial water treatment standards is expected to have a positive impact on the market. Water treatment is also expected to be the fastest growing application market for bio-cides at an estimated CAGR of 6.2% from 2014 to 2020.
• The global market for biocides is moderately concentrated with top four participants, including Arch Chemical, ISP, Dow Micro-bial Control and Troy Corporation, accounting for over 55 percent of the total demand in 2013.
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34 | Coatings World www.coatingsworld.com May 2014
FEATURE
DIRECTORYLab & Testing Equipment
ACT Test PanelsHillsdale, MI517-439-1484Fax: 517-439-1652www.acttestpanels.com
• Test PanelsAttributes/comments: ACT Test Panels offers over 10,000 unique panel prod-ucts. They are available in over 50 sub-strates, pretreated or bare, and range in size from 1X2” to 12X24”. ACT grade panels are fully pedigreed and certified, highly customizable and su-perior testing quality.
• Testing ServicesAttributes/comments: ACT Test Services is an accredited laboratory. The laboratory performs tests on materials such as paint, electrocoat, sealers and adhesives, metal forming lubricants, metal substrates, phosphateability and compatibility.
Atlas Material Testing Technology, LLCChicago, IL773-327-4520Fax: 773-327-5787www.atlas-mts.com
• Xenotest 440Attributes/comments: The Xenotest 440 sets a new standard in economi-cal, mid-sized, air-cooled xenon de-vices. It combines new XenoLogic twin-lamp operating technology of-fering high irradiance functionality with an efficient design that includes
ultrasonic humidifiers to reduce water consumption.
• Ci5000 Weather-ometer HEAttributes/comments: The Ci5000 Weather-ometer HE combines high ca-pacity with a rotating rack mounting con-� guration, which optimizes uniformity of air � ow, relative humidity temperature, and irradiance on sample surfaces
Brookfi eld Engineering Laboratories Inc.Middleboro, MA508-946-6200Fax: 508-946-62-62sales@brook� eldengineering.comwww.brook� eldengineering.com
• RST Touch Screen RheometerAttributes/comments: Brook� eld’s RST Touch Screen Rheometers operate in both controlled stress and controlled rate modes, and can perform testes including yield stress, creep behavior and recovery after � ow. Offers quick comprehensive capability for making rheological mea-surements, whether its single point vis-cosity for QC, or R&D.
• DV2T Touch Screen ViscometerAttr ibutes / com-ments: Brook� elds DV2T Viscometer with full color touch screen dis-play guides us-ers through test
creation and data gathering analysis for fast and easy viscosity measurements. The DV2T offers programming capabilities and result analysis including data averag-ing, QC limits with alarms and ideal for paint and coatings industry.
Boulder Imaging Louisville, [email protected]
• SCG Grind GageAttributes/comments: Practical for any quality assurance lab; Boulder Imaging’s fully automated SCG grind gage inspec-tion system pro-vides accurate, repeatable, and retrievable grind analysis. By determining particle size and distribution far below what the eye can detect, the SCG eliminates hu-man subjectivity.
DeFelsko CorporationOgdensburg, NY800-448-3835Fax: [email protected]
• PosiTector PC Powder CheckerAttributes/comments: PosiTector PC Powder Checker measures un-cured power coatings using ultrasonic
Here is a look at the latest offerings from select lab and testing equipment suppliers. For more information on the products listed, please contact the company directly.
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FEATURELab & Testing Equipment
May 2014 www.coatingsworld.com Coatings World | 35
technology to au-tomatically calcu-late and display a predicated cured thickness. The PosiTector PC helps to control powder consump-tion to ensure ad-equate coverage and reduce waste.
The updated PosiTector Powder Checker features a color LCD, an expanded internal memory and free access to our full suite of PosiSoft Solutions. The gage continually dis-plays/updates basic statistics and automatically generates formatted re-ports with measurement summaries and charts.
EIT Instrument MarketsSterling, VA703-478-0700Fax: [email protected]
• Power Puck II ProfilerAttributes/comments: The “Profiler” ver-sion of the Power Puck II functions as a standard Power Puck II instrument while adding the ability to transfer the col-lected data and irradiance profile to a computer for further analysis using EIT’s PowerView Software II.
• EMI Compact SensorAttributes/comments: The EMI Compact Sensor is a new product that features the same stable ro-bust optics as the Compact Sensor. The EMI sensor has additional circuitry to allow it to be used in electri-cally noisy environments.
Elcometer LtdManchester, UK +44 (0)161 371 6000 Fax: +44 (0)161 371 6010 [email protected] www.elcometer.com
• Elcometer 510 Automatic Pull Off Adhesion GaugeAttributes/Comments: The Automatic Pull Off Adhesion Gauge accurately mea-sures the strength of the bond between the coating and the substrate. The motorized hydraulic pump ensures smooth and con-tinuous pressure application with adjust-able pull rates from 0.1-1.4MPa/s to meet National and International Standards. • Elcometer 130 Salt Contamination MeterAttributes/Comments: Designed for use on-site or in the laboratory, the portable, hand-held gauge can accurately and reli-ably carry out 24 soluble surface salt tests per hour – nearly 5 times faster than oth-er Bresle equivalent test methods under ISO 8502-6 & -9.
EYE Applied OptixMentor, OH440-358-4739Fax: [email protected]
• EYE SUV-W161 Accelerated Weathering ChamberAttributes/comments: The EYE SUV-W161 is a unique UV durability chamber utilizing a proprietary Metal Halide based super high outputUV irradiator. It is designed to perform highly accelerated testing allowing rapid discovery of durability issues, andquick product development / product quality resolutions.
• EYE XER-W75 Xenon Weathering ChamberAttributes/comments: The EYE XER-W75 is a state of the art Xenon weather durability chamber designed to perform global standardtesting on all types of materials. Its unique interchangeable sample frame sys-tem provides either high capacitysample testing or accelerated energy test-ing in a single chamber.
Fischer Technology, Inc.Windsor, CT860-683-0781
• Fischerscope MMS PC2Attributes/comments: The modular de-sign of this measur-ing system allows the user to combine and configure dif-ferent test methods and probes for vir-tually any coating/substrate combina-tions; some methods available are: mag-netic, beta-backsetter, micro-resistance and duplex.
• Dualscope MP0R Pocket Instrument Attributes/comments: Measuring the thickness of coatings on parts deter-mines how long and well they will perform. The new MP0R accurately and conveniently displays coatings thickness read-ings and the menu navigation on a new smart graphic display.
Freeman TechnologyTewkesbury, UK+44-1684-851551Fax: [email protected]
• FT4 Powder RheometerAttr ibutes /comments : FT4 Powder Rheometers use dynamic methodol-ogy, automated shear cells and bulk property tests to quantify the flow proper-ties of powders.
Hamamatsu CorporationBridgewater, [email protected]
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FEATURE Lab & Testing Equipment
36 | Coatings World www.coatingsworld.com May 2014
• Ex-Mini Excimer Lamp Light SourceAttributes/comments: Hamamatsu EX-Mini modifies surfaces to improve ad-hesion of coatings and glues, and re-moves surface resi-dues from glass and other substrates using VUV light. It is equipped with a rectangular RF-discharge excimer lamp that emits VUV light uniformly across a sample.
Hoover Color Corporation Hiwasee, VA540-980-7233Fax: 540-980-8781www.hoovercolor.com
• Hoover Automatic MullerAttributes/comments: Pigment mulling with the Hoover Automatic Muller is easy, accurate and uniform. It is recog-nized in both ASTM and ISO standards as an approved way to prepare samples for color evaluation. The Muller is used universally throughout the pigment, ink, coatings, cosmetic, plastic and electronic chemical industries.
Paul N. Gardner Company, Inc.Pomano Beach, FL954-946-9454Fax: 954-946-9309www.gardco.com
• Digital Microm II Attributes/comments: Gardco’s Digital II Micrometer Film Applicator offers 0.00005” (0.001mm) digital graduation. Single value LCD display with inch + metric read-out. Satin chrome fin-ish on thim-ble sleeve helps resist rust. Spindle lock to hold measurements in place
• TQC Automatic Film ApplicatorAttributes/comments: TQC Automatic
film applica-tor provides a reliable basis to ap-ply coating films to test charts, pan-els or foils in a uniform and reproducible way in order to elimi-nate variations caused by human factors. Features: Automatic test chart clamp, Easy clean glass bed, Vacuum bed with built-in pump, Automatic bar coaters storage, Extensive operator safety fea-tures and more.
Red Devil Equipment CompanyPlymouth, MN763-852-1768Fax: 763-533-0015www.reddevilequipment.com
• DynoLift Transfer CartAttributes/comments: Safely and eas-ily move hundreds of pounds of mate-rials in pails, boxes, cartons or more in virtually any commercial environment with the all-new DynoLift Transfer Cart. Capable of carrying three five-gallon pails and four four-gallon cartons, the
productivity-boosting DynoLift can re-place hours of manual labor over the course of a day while virtually eliminat-ing the risk of injury. • 05025-X1Attributes/comments: Red Devil Equipment Company has gone beyond expectations to improve mixing again with the enhanced 05025-X1 Red D Mix. Rated for use in Class I, Division I, Groups C & D hazardous locations, the explosion-proof model has a smaller footprint to maximize space, new drive system to further reduce noise and wear and an even lower lift-height for easy loading.
Stat-Ease Inc.Minneapolis, MN612-378-9449Fax: [email protected]
• Design-Expert Software, Version 9Attributes/comments: Two-level facto-rial designs, general factortial studies, re-sponse surface methods, mixture designs, combinations of process, mixture and categorical factors. CW
Want your company to be included in next year’s
Lab/Testing Equipment Directory?
Contact:
Kerry Pianoforte, Editor
201.880.2263
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Indu
stry
New
s
May 2014 www.coatingsworld.com Coatings World | 37
BASF and Sinopec inaugurated two new plants for acrylic acid and superabsor-bent polymers (SAP) at their Verbund site, BASF-YPC Co., Ltd., a 50-50 joint venture in Nanjing, China. Additionally, a new butyl acrylate plant will begin pro-duction later this year. The new plants will further strengthen the C3 (propyl-ene) value chain and serve the growing downstream demand, BASF stated. With an annual capacity of 60,000 metric tons, the new SAP plant will serve grow-ing demand in China for baby diapers, adult incontinence products and femi-nine care products. “BASF is investing in Asia Pacific to produce 75 percent of our Asia Pacific sales locally, in order to ensure faster, more energy-efficient, more reliable sup-ply. With the start-up of these projects, we continue to build on the success of our strong partnership with Sinopec, and reinforce our commitment to serving the hygiene industry in China and Asia as well as around the world,” said Albert Heuser, president, Greater China and Functions Asia Pacific, BASF. “The start-up of these projects will continuously im-prove the company’s ability to meet the demands of our customers. It will create new opportunities for sustainability and will make a positive contribution to clean production. It will also enhance industri-al development,” said Chang Zhenyong, vice chief engineer, director of chemical department, Sinopec Corporation. BASF’s “Verbund” system creates ef-ficient value chains that extend from basic chemicals right through to high-value-added products. In addition, the by-products of one plant can be used as the starting materials of another. At the BASF-YPC Verbund site in Nanjing, SAP, butyl acrylate and acrylic acid produc-tion will be backward integrated into the manufacturing of C3. This ensures great-er supply reliability, energy efficiency, and cost effectiveness, while minimizing en-ergy use and environmental impact.
Ashland Launches New Service for the Coatings Industry Ashland Specialty Ingredients rolled out a new service to help coatings chemists objectively determine paint application “feel” according to key parameters.
Paint application feel refers to how it feels to roll paint onto a surface. Typically, a trained evaluator relies on experience to characterize subjective impressions of a paint rollout. Ashland has created a de-vice that objectively measures the param-eters that comprise paint application feel.
Created by Ashland researchers, the paint application feel device is called the Application Reader Technology, (ART). The ART process includes a portable frame, a mounting panel and a force plate. To determine an objective measure of paint feel, technicians first roll paint in several directions on to the ART force plate. The ART captures the details of each paint stroke, speed of roller move-ment, the work of rolling and the normal and shear forces generated during the roll-out process. The weight applied, painting time and distance are also recorded.
Using these measurements and in-house developed software, the ART cal-culates the total work of rolling, which is expressed in W, the general designation for work, expressed as J, for Joules; aver-age speed of rolling; normalized work of rolling; and average painting force.
“These factors reflect how the paint feel affects how an individual paints,” said Abe Vaynberg, senior scientist, Ashland Specialty Ingredients. “We can see how one changes his or her style in response to paint choice and application feel.”
Vaynberg noted that the parameters of paint application feel can be used as a baseline to help coatings manu-facturers maintain consistency in their formulations.
“We encourage the coatings com-munity to bring us their formulations, whether in progress or completed
coatings,” said Vaynberg. “Using the ART, we will quantify the parameters that determine the paint application feel. Then we will help select the appropriate rheology modifier to maintain that paint feel, or to adjust one of the parameters as necessary to meet or achieve our cus-tomers’ desired outcomes.”
Bayer Boosts HDI Production for Coatings in Asia Pacific with New Plant in ShanghaiBayer MaterialScience is increasing its production capacities in the Asia Pacific region to meet the continued growth in demand for raw materials for coatings and adhesives. Ground was broken at the site in Shanghai, China, recently for a new plant for the production of the precursor hexamethylene diisocyanate (HDI). With an annual capacity of 50,000 metric tons, it will be the one of the largest facilities of its kind in the world. Completion is scheduled for 2016. Bayer already has one HDI plant in Shanghai, which was expanded in 2013 from its original annual capacity of 30,000 metric tons.
There is considerable demand in the region and China, in particular, for coat-ings and adhesives, which are used in the automotive industry, the construction sector and the textile and shoe indus-tries, among others. This growth is being driven to a large extent by the growing middle class, which has an increasing ap-petite for high-quality end products.
“The construction of our new HDI plant documents our confidence in the Asia/Pacific market and China, in partic-ular,” said Daniel Meyer, who heads the Coatings, Adhesives, Specialties (CAS) Business Unit at Bayer MaterialScience. “We are determined to continue to grow here in harmony with the rising demand in the region for innovative so-lutions for polyurethane-based coatings and adhesives.” CW
BASF and Sinopec InaugurateAcrylic Acid and SAP Plants in Nanjing
37 Industry News 0514.indd 37 4/28/14 9:11 AM
38 | Coatings World www.coatingsworld.com May 2014
Supp
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Cor
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Nissin Chemical of Japan and Shin-Etsu MicroSi of Phoenix have introduced two solution vinyl resin products, key com-ponents in the manufacturing of paints, coatings, inks, adhesives and films. Both Nissin Chemical and Shin-Etsu MicroSi are wholly owned subsidiaries of Shin-Etsu Chemical, the world’s largest sup-plier of semiconductor materials and silicones, PVC resins, synthetic quartz glass and methylcellulose. The Vinyblan series is a water-based emulsion devel-oped using the company’s polymerization technology. It leverages the features of vinyl chloride to provide: Excellent adhe-sion Colorant dispersion Flame resistance Chemical stability with other emulsions Water based environmentally friendly emulsion The Vinyblan product line has been tested for use as a coating on painted surfaces to improve resistance properties and as a vehicle in paint manufacturing to improve color, dispersion and viscosity. It has a strong polarity from vinyl chloride resin and excellent chromogenic proper-ties when printing. Vinyblan is sold in cans, drums and totes; free samples are available at the company’s website. The Solbin series is a modified copolymer resin combining the toughness of vinyl chloride with the strong adhesiveness and plasticity of vinyl acetate. The solvent-based Solbin products exhibit the follow-ing characteristics: Forms an odorless, tasteless and transparent film Is highly re-sistant to chemicals such as acids, alkalis and brine Forms a coating film resistant to water, fire-retardant, self-extinguish-ing, thermoplastic, and heat-sealable. The Solbin products are sold in 20 to 25 kg bags and are also available for sampling. Earlier this year it was announced that Nissin Chemical would manufacture the resins in Japan and Shin-Etsu MicroSi will fulfill sales, distribution and applica-tions support in the U.S. Nissin Chemical of Takefu, Japan, is a major supplier of vinyl resins and copolymers to the Asian and Indian markets.
OMNOVA Unveils PLIOTEC LEB 18 Binder OMNOVA Solutions, a global manufac-turer of emulsion polymers and addi-tives, has unveiled its latest innovation for the coatings industry: PLIOTEC LEB 18, a new binder for formulation of low exudation and low efflorescence masonry coatings. OMNOVA’s new Low Exudation Binder has all the advantages of current best-in-class binders, but in-corporates technology that effectively minimizes the amount of water soluble materials that can leach from the coat-ing, according to the company. Using this new binder, formulators can produce en-vironmentally preferred semi-thick coat-ings with built-in flexibility and crack bridging ability, that resist early rain, UV and dirt pick-up, with the added bo-nus of excellent resistance to surfactant leaching and efflorescence.
HMI and SCADA Packages Offered on Ross MixersRoss Mixers are now offered with HMI and SCADA Packages for data entry and recipe selection from a color touch-screen. The PLC Control Panel supplied for full mixing, heating and vacuum control maximizes a machine’s overall productivity by significantly improving batch-to-batch consistency and reducing operator errors while accelerating prod-uct changeovers. It also enables auto-matic data logging into a CSV or Excel file format with time and date stamp. One example is a 200-gallon Double Planetary Mixers equipped with High Viscosity (“HV”) Blades (U.S. Patent No. 6,652,137). Designed to rotate on their own axes while orbiting the vessel on a common axis, these helical blades are ideal for batching heavy pastes and putty-like materials as high as 6 million centi-poise (cP). The mixer’s robust processing capability is greatly enhanced with the use of recipe controls which transforms the entire mixing/discharge/cleaning cycle
into an automated, simplified process with a very high degree of repeatabil-ity, the company reported. The standard module allows users to write up to 10 recipes each with 10 process sequences based on agitator speed, time, tempera-ture and vacuum/pressure level set points. A programmable pause can be built into any step in order to load raw materials, take samples or perform other activities. Other configurations (i.e. 20 recipes us-ing 40 steps) can be supplied as well. Ross SysCon, the controls division of Charles Ross & Son Company, designs and builds PLC-based recipe driven systems for all other Ross equipment including Ribbon Blenders, Vertical Blenders, Tumble Blenders, High Shear Mixers, Planetary Dispersers, Multi-Shaft Mixer/Reactors and Pumping Skid Packages.
1100ºF Electric Walk-in Oven from GrieveGrieve Corp. offers a 1100˚ F gas heated, high-temperature cabinet oven for heat treating and curing paint and varnish. No. 887 is a gas-fired 1000°F cabinet oven that is currently used for curing metal coatings onto parts. The unit’s workspace dimensions mea-sure 38”W x 38”D x 38”H. 175,000 BTU/HR installed in a modulating natu-ral gas burner provide heat, while a 2,000 CFM, 2-HP stainless steel recirculating blower furnishes a horizontal airflow across the workload. This cabinet oven features an aluminized steel exterior, Type 304, 2B finish stainless steel interior, plus inner and outer door gaskets which seal against the door plug and the front face of the oven. No. 887 has 8” thick insulat-ed oven walls, consisting of 2” of 1900°F block and 6” of 10 lb/cf density rockwool insulation. All safety equipment is on-board as required by IRI, FM and NFPA Standard 86 for gas-heated equipment, including a 325 CFM, 1/3-HP powered forced exhauster. A digital indicating tem-perature controller is also provided. CW
Nissin Chemical and Shin-Etsu MicroSi Launch Vinyl Resin Products
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May 2014 www.coatingsworld.com Coatings World | 39
Mee
tings
May 12-14Radtech 2014Hyatt Regency O’hare, Rosemont, ILRadtech Internation North [email protected]
May 13-15JEC AmericasAtlanta, GAThierry-Alain [email protected]
May 14 The 4th Indonisia International Coatings, Pating, Equipment & Technology Exhibition 2014JIExpo Kemayora, Jakarta-Indonesia+62-21-5435 [email protected]
May 14 - 16Vietnam Coating Expo 2014Windsor Plaza Hotel, Ho Chi Minh City, Vietnamwww.incoating.com
May 18-21Southern Society for Coatings Technology 2014 Annural Technical MeetingMarriot Hilton Head Resort & Spa, HIlton Head, SCSSCTwww.ssct.org
May 19-23Missouri S&T Introduction to Paint Formulation Rolla, [email protected]
June 2-5Core-shell Latex Particles - Fundamental Aspects of
Morphology ControlUniversity of New Hampshire, Durham, NHEmulsions Polymers Consulting and Education [email protected]
June 17 - 19Powder Coating SummitColumbus, OHPowder Coatings Institute
814-833-0681
www.powdercoatings.org
July 4-6Surface and Coating Expo 2014Chennai Trade Centre, Chennai, IndiaKalyani Gupta
+91 44 42 444 555
www.cii.in
July 14-17International Roof Coatings Conference Registration Royal Sonesta, Baltimore, MDevents.r20.constantcontact.com
July 21-23Missouri S&T Introduction to Coatings Composition and Specifications Rolla, [email protected]@mst.educoatings.mst.edu
September 3-5Asia Pacific Coatings Show Balai Sidang Jakarta Convention Center +44 (0) 1737 855 [email protected]
September 16-18Powder Coatings ShowIndianpolis, INwww.powdercoatings.com
September 22Latex Film Formulation London, UKEmulsion Polymers Consulting and
Education LLC.
603-742-3370
September 28-October 1CPP ExpoMcCormick Place South Hall, Chicago, ILDave [email protected] www.cppexpo.com
October 15-16North African Coatings CongressHyatt Regency Hotel, Casablanca, Morocco
November 4-6Powder Coating 101- Basic Essentials Labwww.powdercoatings.com
December 3-5CHINACOAT2014Chinese Imort and Export Fiar Complex, Guangzhou, ChinaSinostar International [email protected]
December 9-10Powder Coating 202 - Optimizing Powder Coating Operation with a LabIndianpolis, INwww.powdercoatings.com
March 10-12Middle Eastern Coatings Show 2015Cairo International Convention & Exhibition Centre, Egypt CW
Vietnam Coating Expo May 14-16 in Ho Chi Mihn City
39 Meetings 0514.indd 39 4/28/14 2:50 PM
40 | Coatings World www.coatingsworld.com May 2014
Classifieds
Products & Services
Equipment for Sale
Blades
1-800-243-ROSSwww.HighShearMixers.com
Scan to learn more& arrange a FREE trial.
Free Tag Reader: http://gettag.mobi
HIGH SHEARMIXERS
World’s Widest Selection,Single Stage to Ultra-High Shear!
CLASSIFIEDS CWM0514.indd 2 4/30/14 12:31 PM
May 2014 www.coatingsworld.com Coatings World | 41
Advertising Index
Company Name Page Phone Website
Ashland Cover 2 800-345-0447 ashland.com/coatings
BASF Corporation Cover 4 800-231-7868 www.basf.com
Blairgowrie Associates, LLC 14 602-539-2683 www.blairgowrieassociates.com
Chemark Consulting 12 910-692-2492 www.chemarkconsulting.net
EuroCoat 13 +33 (0)1 77 92 96 84 www.eurocoat-expo.com
HAI Challenge 9 www.nonwovens-industry.com/HAI
McDaniel and Associates, PC 12 512-472-8282 www.technologylitigators.com
Ross, Charles & Son 3 800-243-ROSS mixers.com
Sinostar Int’l Ltd. 23 852-2865-0062 www.chinacoat.net
Sunin Machine Co., Ltd. 11 886-2-22407863-4 www.twsunin.com
Tiger 4 800-243-8148 www.tiger-coatings.us
CLASSIFIEDS CWM0514.indd 3 4/30/14 12:31 PM
42 | Coatings World www.coatingsworld.com May 2014
Fina
l Coa
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BASF Automotive Refinish Solutions announced that the winner of the 2014 Ridler Award — the 1964 Buick Riviera Rivision cre-ated by JF Launier of JF Kustoms — features BASF R-M Onyx HD paint. The Ridler, one of the custom car industry’s most pres-tigious awards, was presented to Launier at the Detroit Autorama. Rivision features many signature elements, including its bright yellow color, called Rivieran Sunset Pearl, which Launier created for the car. The vehicle also features boat tail-style rear glass, a two-seater coupe footprint, an 850 HP turbo V8 and twin turbochargers. “BASF congratulates JF Launier on his much-deserved Ridler Award win for the truly impressive and eye-catching ‘64 Buick Rivision,” said Vitor Margaronis, marketing director, BASF Coatings Solutions, North America. “We’re thrilled JF chose paint from BASF’s R-M line for this project, which is a shining example of high quality custom work.” “Cars eligible for the Ridler Award are judged on creativity, degree of difficulty and quality, and JF’s car fits all these criteria,” said Butch Patrico, president of the Michigan Hot Rod Association. “It’s a very unique and beautiful vehicle. You have to look at it a long time to appreciate all the work that went into it.” Paint from BASF has been featured on several recent Ridler Award winners. Six of the past 11 winners were painted with the company’s Glasurit line. The 2012 winning 1955 Ford Thunderbird designed by Jonathon Peace and built by Torq’d Design Lab and Greening Auto Company, featured Glasurit 90-Line Brilliant Red. BASF served as the silver sponsor of this year’s Ridler Ball at the Detroit Autorama. Held annually, Autorama is one of the largest indoor custom car shows in the United States. The Ridler Award, given out every year at the show since 1964 to the best new creations, is named after Don Ridler, who started promoting Autorama in the 1950s. Cars must make their public debut at the show in order to be eligible. CW
2014 Ridler Award Winning Buick Riviera Rivision Car Features BASF’s R-M Onyx HD Paint
The 1964 Buick Riviera Rivision features BASF R-M Onyx HD paint.
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Keep your carbon � ber parts looking new with Tinuvin® CarboProtect®. Get more than twice the industry standard for UV protection in one step. Lightweight yet durable. Just another example of how at BASF, we create chemistry.
basf.us/dpsolutions
We create chemistrythat makes carbon � ber love exposure.
® = registered trademark of BASF Group
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