Coast Bike Share Sponsorship Opportunities

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    10-May-2015
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Bike share is a region-wide program that allows the public to rent bicycles docked at self-service stations. You can access the bikes with a day pass or annual membership. Pick them up at one station and drop them off at another. Bike share serves both locals and visitors; a fun and healthy way to reach your destination. Bike share complements other forms of public transit and supports local businesses. Bike share is rolling in 500 cities worldwide with over 500,000 bikes. By the end of next year, 75 cities in North America will have a program, including our region! Coast Bike Share is Tampas community Bike Share Program. Residents and visitors will have access to 300 public bicycles distributed throughout downtown, Ybor City, and Hyde Park. Use the bikes to commute to work, do errands, visit friends, or just for fun! Bike Share will enhance transportation options by making it possible to quickly access a public bicycle near places of employment, tourist destinations, educational institutions, and transit stops. The program seeks to encourage bicycle usage as an environmentally-friendly and congestion reducing transportation option.

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  • 1.Request forQualificationsTAMPA BIKE SHARING PROGRAM:SPONSORSHIP & MARKETINGOPPORTUNITIESissued by:10.2014

2. TABLE OF CONTENTSIntroduction to Bike Share Overview p.1 Benefits of Bike Share p.2 Where is Bike Share p.3Coast Bike Share Program Overview p.6TAMPA BIKE SHARE: SPONSORSHIP & MARKETING OPPORTUNITIESBike Share Sponsorship Promotional Assets p.8 Sponsorship Opportunities p.9 Advertising Assets p.10 Comparable Assets p.11 Consumer Reach p.12 Notable Sponsors p.13Selection Process Deadlines, SelectionCriteria & Submittal Info p.14Sponsor or Advertise on this bike,kiosks, docks, maps, and muchmore! An amazing opportunity. 3. INTRODUCTIONTO BIKE SHARE 4. INTRO TO BIKE SHAREBicycle sharing is a healthy and sustainable form of publictransportation in which bicycles are made available for shareduse by individuals on a short term basis. The bicycles are gearedprimarily for transportation: to get to and from work, and forleisure and recreational trips. Proven to be incredibly successfulin cities around the globe, bike share provides a fun and healthyway to commute to work, zip around town and explore the sites.The City of Tampa is preparing to launch a bikeshare program with a network of 300 bicyclesand 30 stations to serve Tampa Bay arearesidents, workers and visitors.CycleHop is reaching out to local companiesto gauge interest for supporting the newprogram through sponsorship, advertisingand membership endeavors. Bike share is agenuine and rewarding way to connect with yourcustomers and employees while energizing thecommunity. With your help, bikes will start rollingsoon and Tampa will become an even betterplace to live, work and visit.PROGRAM HISTORYMayor Bob Buckhorn embraces the new bikeshare program as a cornerstone of Tampasinvestment in transportation infrastructure. Thegoal is to connect communities, attractions,and destinations; create green jobs; and attractcompanies and leading professionals to theregion. This foundation will allow Tampa Bayseconomy to grow and prosper.In late 2012, Mayor Buckhorn and the City ofTampa requested proposals for a bike sharesystem. I was pleased to announce that apartnership between CycleHop and SocialBicycles won, said Mayor Buckhorn. While wejoin cities like London and Washington, D.C. inhaving a bike sharing system, we will be the firstlarge city in the United States to implement afourth generation program.The city and other local partners have alsocommitted to a vast expansion of bicyclinginfrastructure alongside the bike shareprograms launch with a number of majorprojects in the coming years. This includes threemixed use trails. The Tampa Riverwalk will,once complete, run 2.3 miles along the eastbank of the Hillsborough River; The SelmonGreenway, will create a linear park below acurrent expressway tying Ybor City to the river;and the Green Spine will allow for a seamlessconnection from Ybor City to Hyde Park throughthe heart of downtown.Ultimately, bike share it is about creatingcommunity, making it easier to get around townto visit business, restaurants, parks, and events.It is about the serendipitous stop at the shopyou've never noticed, because you took a routeyou had never imagined.Mayor Buckhorn stated it best, Intellectualcapital is mobile. Young, educated employeescan work anywhere. Through programs like bikeshare, we are transforming Tampa into a morelivable, connected city.2XTHE US DOUBLED ITS BIKESHARE FLEET IN 2013. ANDWILL DO SO AGAIN IN 2014.TAMPA BIKE SHARE: SPONSORSHIP & MARKETING OPPORTUNITIES 1 5. BENEFITS OF BIKE SHAREPlanetBike share is the mostenvironmentally friendlyform of transit nopollution, just fresh airand big smiles.HealthRiding a bike is good foryou: people who cycle for30 minutes, 5X a week,take half as many sickdays as those who dont.EconomyBike share has a positiveimpact on the localeconomy. Every bikeshare trip produces $7 inlocal economic activity.TransitBike share complementsexisting forms of publictransportation, working tocreate a comprehensivenetwork of transit options.50%3 hours of biking perweek can reduce therisk of heart diseaseand stroke by 50%!.82.82 fewer pounds of CO2enters the atmosphere forevery mile pedaled ratherthan driven.Why consumers love bike sharefun Turns commuting intoa daily adventureeasy Quick & convenient wayto get around towngreen Promotes clean &sustainable transitengaging Fosters pridein community40%Percentage of bikeshare users whoreported driving lessdue to biking.healthysociallocalfriendly66%66% of riders usebike share to travel todestinations where theywill spend money.Improves vitalityand fitnessShared experienceswith friendsStop & shop: driveslocal commerceIdeal way forvisitors to exploreTAMPA BIKE SHARE: SPONSORSHIP & MARKETING OPPORTUNITIES 2 6. WHERE IS BIKE SHARE?Bike share is the fastest growing form of public transportation inthe world. First popularized in Europe, bike sharing has quicklyblossomed around the world. To date, there are over 700 citieswith bike share programs, and 1 million bikes rolling on streetsworldwide.700+WORLDWIDE BIKESHARE PROGRAMS ARECURRENTLY ACTIVE OR INDEVELOPMENTExplosive Growth in the United StatesBike share has blossomed in under a decadein the US, with 100 systems active or indevelopment in 2014.120071002200815220097201049014120112120129040201310020144TAMPA BIKE SHARE: SPONSORSHIP & MARKETING OPPORTUNITIES 3 7. WHERE IS BIKE SHARE?Bike Share Systems in the United StatesACTIVE CITIES PLANNED CITIESAlexandria, VAArlington, VAAspen, COAustin, TXBoston, MABoulder, COBrookline, MABroward County, FLBuffalo, NYCambridge, MACharlotte, NCChattanooga, TNChicago, ILCincinnati, OHCollege Park, MDColumbus, OHDenver, CODes Moines, IAFort Worth, TXGreenville ,SCHouston, TXIndianapolis, INKailua, Oahu, HIKansas City, MOMadison, WIMiami Beach, FLMilwaukee, WIMinneapolis, MNNashville, TNNew York City, NYOklahoma City, OKOmaha, NERockville, MDSalt Lake City, UTSan Antonio, TXSan Francisco, CASanta Clara Cty, CASavannah, GASomerville, MASpartanburg, SCTulsa, OKWashington, DCAnaheim, CAAtlanta, GABaltimore, MDBoise, IDBridgeport, CTCleveland, OHDayton, OHDetroit, MIEl Paso, TXHoboken, NJKing County, WALong Beach, CALong Beach, NYLouisville, KYMiami, FLNorfolk, VAOrlando, FLPhiladelphia, PAPhoenix, AZPittsburgh, PAPortland, MEPortland, ORProvidence, RIRichmond, VASan Diego, CASacramento, CASanta Monica, CATampa Bay, FLTAMPA BIKE SHARE: SPONSORSHIP & MARKETING OPPORTUNITIES 4 8. BIKE SHAREIN TAMPATAMPA BIKE SHARE: SPONSORSHIP & MARKETING OPPORTUNITIES 5 9. PROGRAM OVERVIEWPROGRAM MANAGEMENT Program Oversight: City of Tampa, FL Bike Share Operator: CycleHop, LLC (cyclehop.com) Bike Share Equipment: Social Bicycles (socialbicycles.com)PROJECTED USAGE Annual number of users: 50,000 Annual number of trips: 500,000BUDGET Investment in Bike Share Equipment and Setup: $1,600,000 Annual Operating Costs: $650,000 Revenue Sources: User Fees and SponsorshipSYSTEM COVERAGE AREAThe system will cover downtown Tampa and the surroundingneighborhoods including Hyde Park, Ybor City, Davis Island,Channel District and Tampa Heights.300THE NUMBER OFBICYCLES IN THE TAMPABIKE SHARE PROGRAM30THE NUMBER OF BICYCLESTATIONS IN THE TAMPABIKE SHARE PROGRAM300BIKESTAMPA BIKE SHARE: SPONSORSHIP & MARKETING OPPORTUNITIES 6 10. BIKE SHARESPONSORSHIPTAMPA BIKE SHARE: SPONSORSHIP & MARKETING OPPORTUNITIES 7 11. PROMOTIONAL ASSETSAs cities from coast to coast search for healthier, less expensiveways to help locals and tourists get around, bike share has beenadopted as a highly effective and hugely popular mode of transit.Early adopters are reaping the benefits of getting in at the groundfloor, as the popularity of bike share is exploding and sponsors/advertisers can capture mindshare with a growing audience.PRESENTING SPONSOR National exposure in conjunction with highlypublicized program launch System naming rights Brand inclusion on bikes Brand inclusion on station kiosks Brand inclusion in collateral materials andsystem maps Brand inclusion on system website andsocial media outlets, plus locations-basedpromotions Complementary and discounted programmembershipsSTATION SPONSORS Brand inclusion on station kiosk Station location promoted in marketingmaterials, plus locations-based promotions Station location promoted on website, socialmedia, and system maps Discounted program memberships First option to lease ad assets at your locationADVERTISING & MARKETINGOPPORTUNITIES Advertising on bicycle baskets, station adpanels and bicycle racks Event sponsorship: monthly rides and bicyclesafety programs Digital promotions on mobile app, website,and social media platforms Corporate memberships Membership subsidies for low incomepopulations Redistribution vehicle sponsorship Media partnerships(TV & Radio broadcasters only) Co-marketing programsBIKE SHARE14MNUMBER OF ANNUALVISITORS TO TAMPA$20BANNUAL VISITORSPENDING IN TAMPAKIOSKS BIKES RACKS MOBILE WEB PRINT PR OPSTAMPA BIKE SHARE: SPONSORSHIP & MARKETING OPPORTUNITIES 8 12. SPONSORSHIP OPPORTUNITIESPRESENTING SPONSORA high visibility opportunity to forge a dynamicbrand presence while having a meaningfuleffect on the daily life of your community.System Naming Presenting naming rights for bike share system, plus promotion as primary sponsorBicycle Branding Chosen brand identity on bicycleLogo on Station Chosen brand identity on station basePrint Brand integration on collateral materials, including brochures, station maps, merchandise, andpromotional goodsPromotions Promotion of your brand at launch, community events and membership drives throughout the year,plus PR outreach effortsMemberships Complementary and discounted bike share membershipsDigital & Social Media Brand placement and promotions on system website and social media outlets, plus locations-basedpromotions sent to ridersSTATION SPONSORHost a bike share station on your property, an amazing amenity foremployees/tenants that also