Coast Bike Share Sponsorship Opportunities

Request for QualificationsTAMPA BIKE SHARING PROGRAM: SPONSORSHIP & MARKETING OPPORTUNITIES

issued by:

10.2014

TAMPA BIKE SHARE: SPONSORSHIP & MARKETING OPPORTUNITIES

TABLE OF CONTENTS

Introduction to Bike ShareOverview p.1Benefits of Bike Share p.2Where is Bike Share p.3

Coast Bike ShareProgram Overview p.6

Bike Share Sponsorship Promotional Assets p.8Sponsorship Opportunities p.9Advertising Assets p.10Comparable Assets p.11Consumer Reach p.12Notable Sponsors p.13 Selection ProcessDeadlines, Selection

Criteria & Submittal Info p.14

Sponsor or Advertise on this bike, kiosks, docks, maps, and much more! An amazing opportunity.

INTRODUCTIONTO BIKE SHARE

The City of Tampa is preparing to launch a bike share program with a network of 300 bicycles and 30 stations to serve Tampa Bay area residents, workers and visitors.

CycleHop is reaching out to local companies to gauge interest for supporting the new program through sponsorship, advertising and membership endeavors. Bike share is a genuine and rewarding way to connect with your customers and employees while energizing the community. With your help, bikes will start rolling soon and Tampa will become an even better place to live, work and visit.

PROGRAM HISTORYMayor Bob Buckhorn embraces the new bike share program as a cornerstone of Tampa’s investment in transportation infrastructure. The goal is to connect communities, attractions, and destinations; create green jobs; and attract companies and leading professionals to the region. This foundation will allow Tampa Bay’s economy to grow and prosper.

In late 2012, Mayor Buckhorn and the City of Tampa requested proposals for a bike share system. “I was pleased to announce that a partnership between CycleHop and Social Bicycles won,” said Mayor Buckhorn. “While we join cities like London and Washington, D.C. in

having a bike sharing system, we will be the first large city in the United States to implement a fourth generation program.”

The city and other local partners have also committed to a vast expansion of bicycling infrastructure alongside the bike share program’s launch with a number of major projects in the coming years. This includes three mixed use trails. The Tampa Riverwalk will, once complete, run 2.3 miles along the east bank of the Hillsborough River; The Selmon Greenway, will create a linear park below a current expressway tying Ybor City to the river; and the Green Spine will allow for a seamless connection from Ybor City to Hyde Park through the heart of downtown.

Ultimately, bike share it is about creating community, making it easier to get around town to visit business, restaurants, parks, and events. It is about the serendipitous stop at the shop you've never noticed, because you took a route you had never imagined.

Mayor Buckhorn stated it best, “Intellectual capital is mobile. Young, educated employees can work anywhere. Through programs like bike share, we are transforming Tampa into a more livable, connected city.“

TAMPA BIKE SHARE: SPONSORSHIP & MARKETING OPPORTUNITIES 1

INTRO TO BIKE SHARE

Bicycle sharing is a healthy and sustainable form of public transportation in which bicycles are made available for shared use by individuals on a short term basis. The bicycles are geared primarily for transportation: to get to and from work, and for leisure and recreational trips. Proven to be incredibly successful in cities around the globe, bike share provides a fun and healthy way to commute to work, zip around town and explore the sites.

2XTHE US DOUBLED ITS BIKE SHARE FLEET IN 2013. AND WILL DO SO AGAIN IN 2014.


Planet

Bike share is the most environmentally friendly

form of transit – no pollution, just fresh air

and big smiles.

BENEFITS OF BIKE SHARE

Health

Riding a bike is good for you: people who cycle for 30 minutes, 5X a week, take half as many sick

days as those who don’t.

Economy

Bike share has a positive impact on the local

economy. Every bike share trip produces $7 in local economic activity.

Transit

Bike share complements existing forms of public

transportation, working to create a comprehensive

network of transit options.

fun Turns commuting into a daily adventure

easy Quick & convenient way to get around town

green Promotes clean & sustainable transit

engaging Fosters pridein community

healthy

social

local

friendly

Improves vitalityand fitness

Shared experiences with friends

Stop & shop: drives local commerce

Ideal way for visitors to explore

50%3 hours of biking per week can reduce the risk of heart disease and stroke by 50%!

66%66% of riders use

bike share to travel to destinations where they

will spend money.

.82.82 fewer pounds of CO2 enters the atmosphere for every mile pedaled rather

than driven.

40%Percentage of bike share users who

reported driving less due to biking.

Why consumers love bike share


WHERE IS BIKE SHARE?

Bike share is the fastest growing form of public transportation in the world. First popularized in Europe, bike sharing has quickly blossomed around the world. To date, there are over 700 cities with bike share programs, and 1 million bikes rolling on streets worldwide.

700+WORLDWIDE BIKE SHARE PROGRAMS ARE CURRENTLY ACTIVE OR IN DEVELOPMENT

2007

1

2008

2

2009

2

2010

7

2011

14

2012

21

2013

40

2014

100490

90

4

1

15

100

Explosive Growth in the United StatesBike share has blossomed in under a decade in the US, with 100 systems active or in development in 2014.

Alexandria, VAArlington, VAAspen, COAustin, TXBoston, MABoulder, COBrookline, MABroward County, FLBuffalo, NYCambridge, MACharlotte, NCChattanooga, TNChicago, ILCincinnati, OHCollege Park, MD

Columbus, OHDenver, CODes Moines, IAFort Worth, TXGreenville ,SCHouston, TXIndianapolis, INKailua, Oahu, HIKansas City, MOMadison, WIMiami Beach, FLMilwaukee, WIMinneapolis, MNNashville, TNNew York City, NY

Oklahoma City, OKOmaha, NERockville, MDSalt Lake City, UTSan Antonio, TXSan Francisco, CASanta Clara Cty, CASavannah, GASomerville, MASpartanburg, SCTulsa, OKWashington, DC

Anaheim, CAAtlanta, GABaltimore, MDBoise, IDBridgeport, CTCleveland, OHDayton, OHDetroit, MIEl Paso, TXHoboken, NJKing County, WALong Beach, CALong Beach, NYLouisville, KYMiami, FL

Norfolk, VAOrlando, FLPhiladelphia, PAPhoenix, AZPittsburgh, PAPortland, MEPortland, ORProvidence, RIRichmond, VASan Diego, CASacramento, CASanta Monica, CATampa Bay, FL

ACTIVE CITIES PLANNED CITIES

Bike Share Systems in the United States


WHERE IS BIKE SHARE?


BIKE SHAREIN TAMPA


PROGRAM OVERVIEW

PROGRAM MANAGEMENT • Program Oversight: City of Tampa, FL• Bike Share Operator: CycleHop, LLC (cyclehop.com)• Bike Share Equipment: Social Bicycles (socialbicycles.com)

PROJECTED USAGE • Annual number of users: 50,000• Annual number of trips: 500,000

BUDGET • Investment in Bike Share Equipment and Setup: $1,600,000• Annual Operating Costs: $650,000• Revenue Sources: User Fees and Sponsorship

SYSTEM COVERAGE AREA The system will cover downtown Tampa and the surrounding neighborhoods including Hyde Park, Ybor City, Davis Island, Channel District and Tampa Heights.

300THE NUMBER OF BICYCLES IN THE TAMPA BIKE SHARE PROGRAM

30THE NUMBER OF BICYCLE STATIONS IN THE TAMPA BIKE SHARE PROGRAM

300BIKES


BIKE SHARESPONSORSHIP

PRESENTING SPONSOR• National exposure in conjunction with highly

publicized program launch • System naming rights • Brand inclusion on bikes• Brand inclusion on station kiosks• Brand inclusion in collateral materials and

system maps• Brand inclusion on system website and

social media outlets, plus locations-based promotions

• Complementary and discounted program memberships

STATION SPONSORS• Brand inclusion on station kiosk • Station location promoted in marketing

materials, plus locations-based promotions• Station location promoted on website, social

media, and system maps• Discounted program memberships• First option to lease ad assets at your location

ADVERTISING & MARKETING OPPORTUNITIES• Advertising on bicycle baskets, station ad

panels and bicycle racks• Event sponsorship: monthly rides and bicycle

safety programs• Digital promotions on mobile app, website,

and social media platforms • Corporate memberships• Membership subsidies for low income

populations • Redistribution vehicle sponsorship• Media partnerships

(TV & Radio broadcasters only)• Co-marketing programs

KIOSKS BIKES MOBILE WEB PRINT PRRACKS OPS

BIKE SHARE


PROMOTIONAL ASSETS

As cities from coast to coast search for healthier, less expensive ways to help locals and tourists get around, bike share has been adopted as a highly effective and hugely popular mode of transit. Early adopters are reaping the benefits of getting in at the ground floor, as the popularity of bike share is exploding and sponsors/advertisers can capture mindshare with a growing audience.

14MNUMBER OF ANNUAL VISITORS TO TAMPA

$20BANNUAL VISITOR SPENDING IN TAMPA


SPONSORSHIP OPPORTUNITIES

PRESENTING SPONSORA high visibility opportunity to forge a dynamic brand presence while having a meaningful effect on the daily life of your community.

System Naming Presenting naming rights for bike share system, plus promotion as primary sponsor

Bicycle Branding Chosen brand identity on bicycle

Logo on Station Chosen brand identity on station base

Print Brand integration on collateral materials, including brochures, station maps, merchandise, and promotional goods

Promotions Promotion of your brand at launch, community events and membership drives throughout the year, plus PR outreach efforts

Memberships Complementary and discounted bike share memberships

Digital & Social Media Brand placement and promotions on system website and social media outlets, plus locations-based promotions sent to riders

STATION SPONSORHost a bike share station on your property, an amazing amenity for employees/tenants that also drives casual traffic to your location.

Station Branding Business / property owner brand on station kiosk

Promotions Station location and name promoted in marketing materials, plus locations-based promotions sent to riders upon lock-up

Memberships Complementary and discounted bike share memberships

Digital & Social Media Station location and name promoted on website, social media, and system maps

Advertising First option to lease advertising assets at your location


ADVERTISING ASSETS

1 Bike Baskets Print advertising on high visibility basket ad panels (inside & outside)

2 Kiosk Ad Panels Display advertising on backlit advertising panels

3 Freestanding Ad Panels Display advertising on dedicated advertising panels

4 Bike Docks Print advertising wrapped on bicycle docks

5 Digital & Social Media Digital advertising on system website, mobile applications, and social media channels

6 Print Materials Print advertising in various collateral, including maps, brochures, membership cards and promotional goods

∞ Creative for advertisers to be created/submitted by advertiser. Our marketing team can perform design work for an additional fee.∞ Generic asset examples shown below are for illustrative purposes only, and may not reflect actual shape/size of equipment used by system.

Large/Small Ad Panels

Kiosk

Bike Baskets

STATION NAME STATION NAME

Docks2 3

4

1

full wrap around inside and outside of bike basket

Digital

5

Print

6

3


COMPARABLE ASSETS

Bike share goes beyond Out of Home Advertising (OOH)

Naming Rights (Bike Share) is comparable to Naming Rights (Stadiums)

CITIBIKE | $6.8M / Year CITIFIELD | $20M / Year

Tampa Title Sponsor | $1M / Year (projected) RAYMOND JAMES STADIUM | $3.1M / Year

Bike Share Station Branding is comparable to Bus Shelter Wraps

Bike Station Kiosk Ad Panels are comparable to Bus Shelted Ads

Bicycle Basket/Rack Ads are comparable to Taxi Top Media

CONSUMER REACH


ANNUAL MEMBERS

CASUAL USERS

20%

80%

BICYCLE

1

IS SHARED BY

1,000 PEOPLE

Large employers and public service

businesses for commuters

Local hotels, popular attractions, convention centers,

sports venues

Extending transit systems and using cycling infrastructure

Proximity to large, active college

student populations and staff members

Dense residential areas and

commercial developments

RIDER TYPES DEMOGRAPHICSEXPOSURE IMPRESSIONS

KEY BIKE SHARE TRIP GENERATORS

BICYCLES

500

PRODUCE OVER

360M IMPRESSIONS/YEAR

Bike share generates millions of impressions

60% 40%MALE FEMALE

30-40 YRS47%

20-30 YRS37%


NOTABLE SPONSORS

Companies sponsoring bike share around the country


DEADLINES & CRITERIA

SELECTION CRITERIACycleHop, LLC and City of Tampa will select a title sponsor, station sponsors and advertising partners based on considerations including, but not limited to, those listed below. The highest monetary offer does not guarantee the selection outcome.

• Bid price, quantity, and term• Brand fit• Company reputation • Local presence in Tampa• Involvement in the community • Companies that bid on multiple assets will receive

higher consideration than others, as the City of Tampa prefers to have 1-5 sponsors for system-wide sponsorship and for advertising on the stations and bicycles.

Please download and fill out the Submittal of Interest Form.

Bids are due by November 30th, 2014. You must submit electronically to the following address:

[email protected]@coastbikeshare.com

CycleHop may extend the submittal deadline and/or cancel this RFQ at any time without notice. For questions related to this RFQ please contact:

Michael BelliNational Director, Sponsorship & Media SalesCycleHop, LLC (714) 313.1942 • [email protected]

ADDITIONAL TERMS• This RFQ in no manner obligates CycleHop or the City of

Tampa to accept offers until a valid written agreement is executed by CycleHop and selected sponsor(s).

• Submitting a bid is not considered a commitment by the bidder. Only after the bidder is selected and a final agreement is negotiated/signed between the parties will the bidder be obligated to the agreed upon terms.

• Bidder may withdraw their bid at any time and for any reason following written notification to CycleHop.

• Agencies representing a company/brand are required to include in their bid a letter of representation from the company/brand they are representing.

• CycleHop may request that bidders supply additional information following the initial submittal.

• CycleHop, LLC and the City of Tampa reserve the right to reject any bid for any reason without explanation.

• CycleHop and the City of Tampa are not responsible for any costs associated with preparation and submittal of responses to this RFQ.

CYCLEHOP.COM

Coast Bike Share Sponsorship Opportunities

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