COALITION HOLIDAY NETWORKING & BREAKFAST (Grab a bite, mingle and share a memory until 9:15am)

Take a moment to share a favorite

holiday memory or tradition with

those around you.

Welcome All! Please take a seat at a table,

don’t forget to sign in and turn your cell phone off or to vibrate!

Monthly One Voice for Volusia Coalition Meeting 9 a.m. to 10:30 a.m., Conference Rooms 516 C

Volusia County Health Department 1845 Holsonback Drive, Daytona Beach

Mission: Through collaboration One Voice for Volusia mobilizes all sectors of the community by STRENGTHENING our

organized capacity to meet human needs

Coalition Agenda December 10, 2014, 9:00 a.m. to 10:30 a.m.

Florida Department of Health in Volusia County

Introductions

Meet and Greet Breakfast Networking

Mark Geallis

Co-Chair

9:00 to 9:15

Welcome and Roundtable Introductions

Minutes are online for review at www.ovfv.org

9:15 to 9:35

Networking

Exercise

Meeting Sponsor Spotlight SafeLink Wireless/Elite Marketing Group

Ken Stoner and Laine Strutton

Steve Sally 9:35 to 9:40

Monthly Topic

Social Media Marketing for Non-Profits

Jo Lynn Deal http://www.mymarketingcafe.com

9:40 to 10:15

2015 2015 Coalition Meeting Schedule & Coalition Announcements

Gloria Preston Co-Chair

10:15 to 10:20

Announcements Brief Member Announcements (refer to the Network Zone)

Meeting Critiques (Please fill out and leave on the table) All

10:20 to 10:30

Adjournment & Networking

Gloria Preston

Co-Chair

Coalition Meeting Minutes

www.ovfv.org

http://www.ovfv.org/

Website is being updated and will have

meeting minutes up for the year Dec. 31

SafeLink is the federal Lifeline program’s free cell phone and minutes plan for eligible

Americans. • Laine Strutton, Outreach Manager, Central and North Florida 914-689-6716 or safelinkorlandomanager@gmail.com • Ken Stoner, Community Outreach Representative 423-596-1111 or kstoner2@cfl.rr.com

Powered by myMarketing Cafe

GOING BEYOND SOCIAL WITH

NON-PROFIT SOCIAL MEDIA

Nonprofit Conversion Path of Inbound Marketing

Rich Content

Broadly Distributed

Engagement Conversion

A nonprofit blog offers value far beyond SEO and Marketing…

Blogging is the single most

effective way to increase your organization’s credibility online.

Owned Media Looking for content that attracts media attention in the right way? Your nonprofit blog is a media source that your business creates and owns. Your business maintains control over the most important blog asset: the content. Tip: Focus on content. A well-structured blog, with newsworthy content tailored to the audience, can gain media attention.

Does your audience know you’re an expert in your field? A focus on relevant, high quality content, over time can help establish a nonprofit as a leader in your field. Tip: Focus a percentage of content on trends, best practices, case studies, and other data most important to the field. Read the newspaper for content ideas.

Influence

Expertise and Influence

Is the right information reaching your audience?

Without strategic use of content, the only information online about your nonprofit is what others are saying. A blog ensures accurate information is available to stakeholders and the target audience.

Tip: Develop content that supports agency objectives and the agency brand.

A true brand reflection

Information Accuracy

Compelling Statistic:

of internet users read blogs.

Source: BlogHer

77%

Humanizes the Nonprofit

Do your constituents know how great your nonprofit is? A blog creates a personality for the nonprofit and showcases the team, mission and progress. Tip: Set up different users. Create one for the news-focused posts and personal profiles for staff, and use conversational dialogue to build a deeper, more personal experience for the audience.

Ties the Nonprofit to Community

Is your nonprofit making your community better? Blog content is a medium for sharing stories of contribution and support. Use it to show how your agency works with others. Tip: Use the blog to show how your agency is within a nonprofit network.

Community Forum

Is your non- profit a community where customers gather? Today’s audience craves community. Blogs serve as an interactive, engaging community forum bonding the audience to the nonprofit Tip: Incorporate the power of a social community into the nonprofit blog. Free Resource: LiveFyre

Social Media Integration

Looking for creative content for your social media channels? Blogs provide creative, engaging content for use on other nonprofit social media channels.

Tip: Integrate relevant blog content with social media channels to drive the audience to action.

Client Testimonial Channel

Does your audience know how great your work is? Client testimonials are a powerful marketing tool. Use the blog to share client success stories. Tip: Integrate use of graphic design and imaging, with proper sourcing and backlinks.

Search Engine Optimization

Does your website appear at the top of search results? Today, 90% of people use the internet when researching about a nonprofit. Blogs provide content that pushes the nonprofit to the top of search results.

Tip: Construct blog posts with relevant keywords, inbound links, and outbound links to support SEO.

Drives Opt-ins and List-building

Interested in a proven way to grow your email list? Blogs are perfect for storytelling. Creative use of content gives visitors the incentive to return and engage with the company. Tips: Limit opt-in requirements. Make the subscription process easy and then work to earn trust, and gain more information.

Resource Center for Industry & Media

Is your company a resource for news stories? High quality content, and contributions from subject-matter-experts and influencers, over time will establish the nonprofit as an industry resource. Tips: Focus on high-quality content with contributions from reliable, reputable sources.

Donor Acquisition Is your website generating donors? Blogs support the inbound marketing efforts better than any other form of marketing. They are the perfect tool for connecting with donors. Tips: Offer opt-in opportunities using high-quality content, such as downloads, webinars, community resources, and eBooks.

A little more about webinars… Identify target audience Identify what is important to them Form a Panel of (volunteer) experts to

help give the audience what they want Host a webinar (quarterly) Include an eBook (features nonprofit) In webinar feature nonprofit as

secondary Build your email list of ideal prospects

End-of-the-Year social media and storytelling

ideas…

Try a New Fundraising Spokesperson

Send the year-end letter from a client Choose a client that most closely matches your donors. Have them create the year-end letter and share their story. It let’s donors see the results of their support. Tips: If privacy isn’t an issue, consider using videos and images. Or use videos with images and voice only. Free Resource: Apply for free nonprofit access with https://animoto.com/cause

Change Up Your Annual Report

Do you read the annual reports of the charities you support? Consider using an infographic. Share a large amount of information in an easy-to-understand and engaging way. The online version can be hyperlinked to more detailed summaries, video and image galleries, or an online written report. Free Resource: https://infogr.am/

Connect Donors With Each Other

Launch a donation matching campaign For new donors in 2015, connect them with a long-time donor who is willing to match the new donation. Introduce the two and build brand advocacy much faster. Share their stories and photos across social media. Think of it as donor mentoring! Tip: Consider making the “connection” through professional profiles like LinkedIn.

Take Advantage of the Selfie Era

Go from drab to fab with your event photos!

Photo booths aren’t just for weddings. In this era of “selfies”, they make a great addition to any event. They also result in much more shareable content! Tip: It doesn’t require a professional photographer.

Communicate Donation Results with Numbers and Images

Use the power of VISUALS to show the impact of donations

Tie donation numbers to the real results and show donors the difference they are making. Tip: Use one, clear, powerful statement.

Testimonial from person involved Hashtag for search results Drives person back to website for the full story Compelling image

Constructing the perfect Post

If you liked this presentation, you will love our webinar

series!

Thank you!

Learn more about us and our strategies at your soon-to-be favorite coffeehouse…

myMarketing Cafe

Follow us on Facebook Twitter Pinterest LinkedIn

myMarketingCafe.com

Happy Holidays

Professional Partner Gift to You!

• 20% savings off the webinar series fee for OVFV members,

• Plus every webinar series registrant will receive two books. – The Guide To Successful Nonprofit Blogging

– The Ultimate Guide to Free Nonprofit Marketing, featuring 97 free

resources for nonprofits.

Thank you Jo Lynn and My Marketing Café!

SPONSORSHIP OPPORTUNITIES

Coalition Meeting Sponsor $200

3 minutes on the agenda

Signage at the meeting and handouts in Meeting Packet

1 month of Website Recognition

Memory Stick Sponsor is Florida Health Volusia County

Community Agenda and Membership Directory – January 2015

Community Agenda Sponsors

Community Connector Sponsors

Featured Member on Website

Subscription Benefits: Corporate (Unlimited

Membership)

$300/200

Nonprofit $150/$100

Any of your staff can attend monthly coalition meetings that host over 75 community leaders in attendance for networking, distributing your literature, making announcements and obtaining training

X X

Submit your suggestions for Coalition meeting topics and speakers

X X

Receive annual membership directory of over 150 agency and individual contacts (based on membership in August)

X X

Receive Corporate Level recognition with your agency website linked on the new One Voice for Volusia website (6000 monthly hits)

X X

Submit information to be sent out via the Community Connector (e- blast with 2700 individual recipients who are eager to hear about your event or opportunity)

X X

Receive Community Connector messages X X

Receive discounts at OVFV events and functions and have first option to sponsor events at member rates

X X

Youth Substance Abuse Prevention Initiative

Know the Law Campaign

Parents Who Host, Lose the Most

Evidence-based Prevention Programs (Strengthening Families)

Social Norming Campaigns – Natural High & Friday Night Done Right.

No Alcohol. No Dope.

Town Hall Meetings

Compliance Checks

Environmental Scans

Youth Substance Abuse Prevention Initiative In order to make effective change and reduce and prevent alcohol, marijuana, and synthetic drug

use in the region, the Community Coalition Alliance member coalitions have developed the ms to

Social Norming Campaigns – Natural High or Friday Night Done Right.

No Alcohol. No Dope.

Lets Celebrate the almost 9 out of 10 of our youth who have not used

drugs or alcohol in the last 30 days

Thank You!

• Brief Meeting Announcements, Thank you for Coming to the Podium

• Please fill out your Meeting Critiques

• Remember to renew your subscriptions

Ground Rules

Re-introduce yourself and the name of your agency before your announcement (helpful to those taking notes or who want to connect with you during the Networking

Time)

Keep your announcements brief (no longer than 30 seconds per announcement) and refer to handouts placed at the Network Zone for details (i.e. dates/times,

contact information, phone #’s).

Do not distribute handouts during the meeting. Place all handouts at the Network Zone prior to the start of the meeting.