Coalition Foundations

History, Facts, and Future PlansJuly 1, 2011 – August 2014

Our Vision:A safe, healthy and prosperous County

Our Mission:We engage the community to foster legal and safe alcohol use

in Deschutes County

Coalition Membership

Coalition Values

• Our community’s future• Health and well-being of

all residents and visitors• Safety, economic

development, a productive workforce and a higher standard for alcohol environments

• Healthy, fun & active lifestyle

• Civic & social accountability• Youth & adult academic

& social success• Relationships• Strategic approach• Responsible consumption

of alcohol

Operating Principles

• First, do no harm• Meet community where

they are at• Ground decisions in best

available data• Value time and input• Empower community

problem-solving• Prioritize community-level

change

• Use a credible process• Cultural competency in all

aspects of the work• Transparency• Respect of differing

viewpoints, expertise & experience

• Adhere to best practices whenever possible

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Comprehensive, strategic solutions

Stakeholders

• 18–25 yr olds• Parents• Rental owners• Faith community• Educators• Treatment providers• Judicial staff• Employers• Civic organizations

• Medical providers• Event planners• Law enforcement• Public land managers• Youth-serving orgs• Alcohol producers• Alcohol retailers• Neighborhood Assoc.• Local government• Public health staff

Coalition members

Many partners, one goal:

Engaging the community to foster safe, legal alcohol use in Deschutes County

Resources GOAL

Where are we going?

Consequences: Alcohol abuse or dependence among 18–25 year olds

Consumption Patterns:

Underage & binge drinking among 18–25

year olds

Social availability of alcohol

Community norms

• Easy alcohol access at parties

• Near peers provide alcohol

• Community events as triggers for pre/post parties

• Low perception of harm

• # of events serving alcohol

• “beer is everywhere”

Raising awareness of:

• Harm re: underage & binge drinking

• Public property policies

• How to TAKE ACTION

Priority Root Causes

Local ConditionsSelected

Strategies

2014–15 goals

1. Continue raising awareness of:– Shared Future Coalition– Harms of underage and binge drinking (18–25 yrs)

2. Engage leaders/policy makers on priorities:– Consistency of policy, enforcement, messaging

• Focus on public property policies re: alcohol– Youth social norms re: underage/binge drinking

3. Increase coalition sustainability

Awareness campaign

Outreach Campaign:

• Coalition website• Facebook posts• Coalition blog• Video PSAs online• In-person presentations• News releases• Recruitment & engagement• “Success Not Wasted” video

contest• Radio PSAs• Media interviews/stories• City of Bend video

Goals:• Engage the community

in conversation about high risk drinking harms & prevention

• Raise awareness of the Shared Future Coalition

• Raise awareness of the harms of underage and binge drinking

• Empower residents to TAKE ACTION

Increasing readiness to TAKE ACTION

Trainings:• Outreach Training• Negotiation Training• Higher Education Summit• Positive Community Norms• Sustainability workshop• Policy maker training re:

prevention strategies

Partner Meetings:• All 4 City Managers• Redmond Development Cmsn• US Forest Service• Pacific Source• Emergency Nurse’s Association• Sisters & LaPine City Councilors• Sisters Leadership Group• Redmond Chamber• Redmond Property Managers• Neighborhood Associations• Transportation Planning Cmsn• Redmond Events Task Force

Sustainability

• What must be sustained?– Human capacity/membership– Credible process– Relevance to community concerns– Securing/sustaining needed resources

Increasing community resources

New FY14 Grants

• Bend area underage drinking prevention

• Special events management research and training

• South County coalition development and underage drinking prevention

Opportunities on the horizon?

How can you TAKE ACTION?

Priority local conditions:• LOW PERCEPTION OF HARM• Large number of events serving alcohol• “Beer is Everywhere”• Easy alcohol access at parties• Near peers (21–25 year olds) provide alcohol

to minors• Community events as triggers for pre/post

alcohol parties

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A safe, healthy, prosperous community is fostered by its residents.

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Prevention Works!…a few examples

• Ray County, MO:– 30-day alcohol use drops by 12.9% in 2

years among high school youth• Roanoke, VA:

– 9% decrease in 30-day use among high school youth between 2002–2010

• Wyoming:– Between 2005–2011, 30-day use decreases

20%; binge drinking decreases 21%