.co.ukMedia Pack 2020

Source: CACI/Acorn Q1 2017

The resident.co.uk’s audience includes many of the UK’s most DISCERNING CONSUMERS

Predominantly classed as ‘Affluent Achievers’ or ‘Rising Prosperity’ they are well educated, in senior management positions and live in properties often worth well in excess of £1 million.

Leading comfortable lifestyles, the majority have non-dependents. Many own additional property, either abroad or in the UK and enjoy luxury holidays to far-flung destinations.

Keeping up with financial affairs is important and they regulalry flick through the Independent, Times and Guardian.

They know how to relax and enjoy a wide range of hobbies and interests including dining out, fine wines, cinema, art and antiques.

Resident readers are all about self improvement. They have the affluence to be health conscious. They exercise regularly, eat healthily and participate in educational courses.

ENGAGING LIFESTYLE CONTENT – GOURMET / CULTURE / HOMES / WELLBEING – COVERING THE WHOLE OF LONDON

FACEBOOK

45,000TWITTER

9,500INSTAGRAM

6,850

PAGE IMPRESSIONS PER MONTH

292,800UNIQUE USERS

PER MONTH

202,500NEWSLETTER SUBSCRIBERS

6,960

Source: Omniture Jan 2019; Archant e-newsletters Jan 2019

THERESIDENT.CO.UK

We are keen to work with businesses to produce original content or publish supplied content in the Resident Magazine, and have a range of content marketing options available.

We also offer our Focus content marketing product, which uses topic modelling to identify the questions your potential customers are asking online and then answers them with class-leading content.

Content Marketing

Focus Content Marketing

Bespoke content article on the Resident website:

Article posted on all relevant sections of the Resident Website

Article to be shared on our weekly Resident Newsletter

Article to be shared on our social media and you will be tagged in the posts to our 60,000 followers

Click through from the article to your website from all posts

Topic Modelling examines the high-volume keywords associated with queries through search engines to pinpoint the questions your customers are frequently asking online. Our in-house journalists then produce engaging content that answers those questions to highlight your business’ expertise and to establish trust.

This content will be published both in print and online on the Resident website.

£600 +VAT

Sponsored Content: We also offer supplied sponsored content on a case by case basis. Get in touch for more information.

Online Advertising There are a number of different online advertising opportunities available on the Resident website to promote your business to our local, engaged audiences and to increase your brand awareness.

Dynamic Creative Optimisation (DCO):Dynamic Creative Optimisation is included in all of the following packages.

DCO enhances your digital advertising campaign by serving personalised, relevant messaging to the reader viewing the ad.

With DCO, your digital advertising will adapt in real-time to target specific members of your audience base. A DCO campaign will deliver a personalised messaged or creative based on your reader’s audience profile or factors such as the time of day, weather or location making your advert really speak to the person viewing it.

We have seen an engagement increase of over 50% with DCO campaigns.

Our Impact placement features a billboard and wallpaper on desktop devices, a leaderboard on tablets and a mobile leader on mobile devices to create the highest possible impact for your brand’s digital advertising.

£20 per 1000 impressions

Impact

Other Formats Available

Billboard970 x 250 pixels

Wallpaper1600 x 1200 pixels

MPU300 x 250 pixels

Our Ad Experiences product is display advertising at its very best, with personalised adverts and progressive ad designs that run alongside our most relevant content. The key to great advertising is the ability to create a memorable experience between your business and your potential customers and Ad Experiences will do just that.

Ad Experiences

With Ad Experiences your adverts will be:

Placed around our content at specific intervals to attract and engage our readers, not disrupt them. This ensures your messages are not only seen but remembered.

Designed to engage the reader, encourage product research and drive traffic to your website.

Matched with suitable articles on our website. For example, if you are a local restaurant, then your ads could run alongside our food and drink content.

On a given article, you will be the only local business advertising around that content, so your messages will not be competing with other ads for our readers’ attention.

All of our Ad Experiences will be displayed against content categories chosen by you, categories that are compatible to your business or most likely to attract the audience that you want to reach. This will not only enable your business messages to be served with reader specific designs, but it will mean that your brand will be positioned within articles that are the most suitable to your business.

Advertise your business on the Resident’s weekly newsletters, which are sent to 6,960 subscribers each Wednesday.

Leaderboard: £150

Newsletter Advertising

We can also offer targeted email marketing with our new ‘Campaign’ email product, which will allow you to reach new and highly relevant prospects with data-led email campaigns.

Bespoke Email Marketing

As part of this, we create an email marketing campaign perfectly aligned to your brand and messaging and distribute it to carefully selected recipients. This increases the visibility of your business and encourages prospects to click through to your webpage, product or offer.

And it doesn’t just stop at one email campaign - we can create a series of email creatives to take recipients through a journey, and we also include a Facebook advert which mirrors the creative design, messaging and audience of your email campaign to achieve an even greater reach.

Archant Marketing ServicesAlongside the products mentioned above, Archant Marketing Services also offer a number of other products and services, ranging from Social Media Management to Pay Per Click Advertising to name just a few.

Our range of advertising products and services have been specifically designed to ensure our clients marketing truly works and that every penny spent delivers.

We work constantly to ensure we create digital marketing products and services that help you achieve your aims and deliver marketing campaigns that really work. Whether you need a single product or a full-service solution, we can help you reach your target audience online or in print and convert browsers into customers.

For further information about these products and services, please do get in touch with a member of our team.

PATRICK DUNNEM: 07501 229101

E: patrick.dunne@archant.co.uk

ROBERTA BRADBYM: 07785 629 289

E: roberta.bradby@archant.co.uk

CONTACT