Co-creating a social digital business with Orbit
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Page 1 | The Orbit webinar | November 2013 Co-creating a social, digital business with Orbit November 2013
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How does a large and complex organisation with big commitments to its stakeholders transform itself into a business with digital thinking at its core? Throughout the early part of this year, we worked closely with Orbit Group co-creating their future around their ambitious 2020 vision. This digital transformation work – based on co-creation and actionable change – has delivered tangible results for Orbit. Here's how we did it.
Transcript of Co-creating a social digital business with Orbit
Page 1 | The Orbit webinar | November 2013
Co-creating a social, digital business with Orbit
November 2013
Page 2 | The Orbit webinar | November 2013
Who’s here?
• Max St John, Managing Director, NixonMcInnes
• Boris Worrall, Exec Director Futures, Orbit
• David Leach, IT Director, Orbit
Page 3 | The Orbit webinar | November 2013
Some context
• What will housing look like in 2020?
Challenging environment.
Deep research.
Big thinking.
A clear task.
Page 4 | The Orbit webinar | November 2013
Orbit’s 2020 vision
Page 5 | The Orbit webinar | November 2013
Why social and digital, why NM?
•Purpose drives engagement
•Collaboration drives innovation and engagement
•Digital lowers costs and provides choice
•Needed a partner who combined social and tech
•Realised our purpose had so much more potential
Page 6 | The Orbit webinar | November 2013
Our approach
1. Analysis of where we are now
2. Co-create a compelling picture of the future
3. Design a roadmap for getting there
4. Sell-in and get traction with influencers
Page 7 | The Orbit webinar | November 2013
1. The analysis
• Assess: Tech, Collaboration, Structure, Culture
• Uncover: review data from expert reports
• Dialogue: get insight from tenants and staff
• Identify: blocks to progress and best practice
• Share: present back to stakeholders
Page 8 | The Orbit webinar | November 2013
2. Co-creating the future
• Drawing on expertise and passion within Orbit
• Harnessing the latent collective intelligence
• One day off-site with a group of 40 to:
1. Inspire – through cutting edge examples
2. Create – space for the best ideas to emerge
3. Dream – what could be in the context of 2020
Our tools: participatory leadership, the right people
Page 9 | The Orbit webinar | November 2013
The output:
Purpose and meaning: We are defined as much more than social housing providers, we actively work to reduce the stigma associated with social housing and we are an ethical brand that people trust.
Tools and technology: We build strong online communities, gather real-time information that focuses our resources, deliver a choice of seamless customer experiences, and continually pilot new ideas.
Collaboration and engagement: We are driven by open collaboration across teams, we engage customers to define everything we do and we create self-supporting adult-to-adult relationships.
Culture and structure: We create total accountability through open-ness and transparency, we are flexible to the changing aspirations of our people and communities and we act as coordinators and enablers.
Page 10 | The Orbit webinar | November 2013
3. Designing a roadmap
• Breaking down the big goals
• Creating a series of pilot projects based on:
• What will the business need in two years’ time?
• What would a pilot need to do to be seen as valuable?
• How can everything stay connected to the future vision?
Page 11 | The Orbit webinar | November 2013
The four pilot projects
1. Help staff to self-serve and collaborate using digital tools
2. Create digital engagement platform for residents feedback
3. Help customers to access all of our services digitally
4. Digital community partnerships for investment
Page 12 | The Orbit webinar | November 2013
Thank you!
Any questions?
