Co Creatie
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Van Consumer naar Prosumer
Martijn, Niels, Maarten, Ricardo, Mark
Media & Creativiteit, opleiding Communicatie: specialisatie Digitale Media
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Wat is co-creatie?Hoe werkt co-creatie?Waarom co-creatie?Voorbeelden
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5
20041957Behoefte in VS om gesloten systeem te ontwikkelen met kennisinstellingen
1967Verbinding 4 hostcomputers Apranet
1972Openstelling buiten universiteiten
19861e verbinding Nederland5.000 host wereldwijd
1990In 1 jaar # hosts 100 k naar 300k
19941e On line winkel
1999Opkomst On line banking
1996Internet-telefonie
1995On Line Radio
2001Knappen Internetbel
20012003
Gebruikers
1.000.000.000
1.000.000
1.000
10
2008
1.500.000.000 users
1998 2006
2007
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Samenwerken met consumenten, eindgebruikers en belangstellende.
Organisatie laat waardecreatie plaatsvinden.
Motivatie is een vereiste.Co-creatie niet altijd samenwerking
met bedrijf.Swarmsketch
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Van Brandgagement naar Co-creation 14
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PlatformProgrammaProces
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Interessante mogelijkheid voor organisaties om nieuwe creatieve ideeën te verkrijgen via de gebruikers.
Oude vormen van productontwikkeling werken niet meer.
Win-Win situatie
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28
Logo contest
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