#CNX14 - Use Chatter and Communities to Drive Stronger Customer Engagement
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Track: Salesforce for Marketers #CNX14 #CNX14 Use Chatter & Communities to Drive Stronger Customer Engagement Lisa Hammitt Vice President, Marketing, Salesforce Communities
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Salesforce Communities is transforming industries to drive new levels of customer intimacy. Meeting your customers at Point of Decision and taking advantage of 24/7 engagement is more critical than ever in the era of The Internet of Customers. Revenue is at stake and lots of it. Come hear thought leaders discuss how you can leapfrog over layers of distribution to connect with customers when it matters most.
Transcript of #CNX14 - Use Chatter and Communities to Drive Stronger Customer Engagement
Track: Salesforce for Marketers
#CNX14
#CNX14
Use Chatter & Communities to Drive Stronger Customer Engagement
Lisa Hammitt
Vice President, Marketing, Salesforce Communities
Track: Salesforce for Marketers
#CNX14
Track: Salesforce for Marketers
#CNX14
The Future of Marketing is 1:1 Customer Journeys
Service
Apps
Analytics
Sales
Marketing
Community
Track: Salesforce for Marketers
#CNX14
Mobile Interactive
Experiences
Sell to Businesses
Market to Millions of Customers
Support all of Your Customers
B2B & B2C Customer Support
Salesforce 1 Customer Platform
Journey Builder for Connected Customers
Sales & Lead Management
Shared Customer Data
The Only Platform for 1:1 Customer JourneysAcross Sales, Service, and Marketing
Engage Every Customer
Sales & Lead Management
B2B & B2C Customer Support
Automated, Personalized
Journeys
Track: Salesforce for Marketers
#CNX14
Track: Salesforce for Marketers
#CNX14
Experiences lead to Community Engagement
Track: Salesforce for Marketers
#CNX14
Experiences Happen in Community Moments
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#CNX14
PopSugar: A Community of Moments
Track: Salesforce for Marketers
#CNX14
PopSugar: A Community of Moments
Track: Salesforce for Marketers
#CNX14
Track: Salesforce for Marketers
#CNX14
How do you maximize Moments of Influence to drive brand and
customer experience?
Track: Salesforce for Marketers
#CNX14
Track: Salesforce for Marketers
#CNX14
Track: Salesforce for Marketers
#CNX14
Customer Stories
Track: Salesforce for Marketers
#CNX14
Track: Salesforce for Marketers
#CNX14
Track: Salesforce for Marketers
#CNX14
Track: Salesforce for Marketers
#CNX14
Track: Salesforce for Marketers
#CNX14
• Built an online marketplace to buy and sell tickets for sporting events; betting is a future
• “If it is good enough for consumers, it is good enough for Sky.”
• 300,000 monthly logins• Groups are 100% mobile• Delivers uncommon customer
service across all channels
Use Case 2
“We take more orders than ever with Salesforce.”Buddy Valastro, President & CEO, Carlo’s Bakery
Track: Salesforce for Marketers
#CNX14
Track: Salesforce for Marketers
#CNX14
Track: Salesforce for Marketers
#CNX14
Track: Salesforce for Marketers
#CNX14
Thank You
Track: Salesforce for Marketers
#CNX14
Track: Salesforce for Marketers
#CNX14
Take the after-session survey!
Take the Survey in the Connections 2014 Mobile App
Join the Conversation!
#CNX14
$50StarbucksGift Card
Track: Salesforce for Marketers
#CNX14
