#CNX14 - The Power to Predict: The How-To's of Personalized Content
-
Upload
salesforce-marketing-cloud -
Category
Documents
-
view
555 -
download
0
description
Transcript of #CNX14 - The Power to Predict: The How-To's of Personalized Content
![Page 1: #CNX14 - The Power to Predict: The How-To's of Personalized Content](https://reader038.fdocuments.in/reader038/viewer/2022103110/54732415b4af9fbe0a8b52b0/html5/thumbnails/1.jpg)
Track: Mobile & Web Marketing
#CNX14
#CNX14
Web and Mobile Analytics:Collecting Data in Real-Time and Making it Actionable
![Page 2: #CNX14 - The Power to Predict: The How-To's of Personalized Content](https://reader038.fdocuments.in/reader038/viewer/2022103110/54732415b4af9fbe0a8b52b0/html5/thumbnails/2.jpg)
Track: Mobile & Web Marketing
#CNX14
1
COLLECT
![Page 3: #CNX14 - The Power to Predict: The How-To's of Personalized Content](https://reader038.fdocuments.in/reader038/viewer/2022103110/54732415b4af9fbe0a8b52b0/html5/thumbnails/3.jpg)
Track: Mobile & Web Marketing
#CNX14
1 2
COLLECT VISUALIZE
![Page 4: #CNX14 - The Power to Predict: The How-To's of Personalized Content](https://reader038.fdocuments.in/reader038/viewer/2022103110/54732415b4af9fbe0a8b52b0/html5/thumbnails/4.jpg)
Track: Mobile & Web Marketing
#CNX14
1 2 3
COLLECT VISUALIZE ACTION
![Page 5: #CNX14 - The Power to Predict: The How-To's of Personalized Content](https://reader038.fdocuments.in/reader038/viewer/2022103110/54732415b4af9fbe0a8b52b0/html5/thumbnails/5.jpg)
Track: Mobile & Web Marketing
#CNX14
#CNX14
GovX: Amber Martin, Vice President of Digital Media and Analytics
ExactTarget: Danny Green, Senior Product Manager for Predictive Intelligence
![Page 6: #CNX14 - The Power to Predict: The How-To's of Personalized Content](https://reader038.fdocuments.in/reader038/viewer/2022103110/54732415b4af9fbe0a8b52b0/html5/thumbnails/6.jpg)
Track: Mobile & Web Marketing
#CNX14
How Does it Work?
![Page 7: #CNX14 - The Power to Predict: The How-To's of Personalized Content](https://reader038.fdocuments.in/reader038/viewer/2022103110/54732415b4af9fbe0a8b52b0/html5/thumbnails/7.jpg)
Track: Mobile & Web Marketing
#CNX14
![Page 8: #CNX14 - The Power to Predict: The How-To's of Personalized Content](https://reader038.fdocuments.in/reader038/viewer/2022103110/54732415b4af9fbe0a8b52b0/html5/thumbnails/8.jpg)
Track: Mobile & Web Marketing
#CNX14
![Page 9: #CNX14 - The Power to Predict: The How-To's of Personalized Content](https://reader038.fdocuments.in/reader038/viewer/2022103110/54732415b4af9fbe0a8b52b0/html5/thumbnails/9.jpg)
Track: Mobile & Web Marketing
#CNX14
Dashboard Visualization
![Page 10: #CNX14 - The Power to Predict: The How-To's of Personalized Content](https://reader038.fdocuments.in/reader038/viewer/2022103110/54732415b4af9fbe0a8b52b0/html5/thumbnails/10.jpg)
Track: Mobile & Web Marketing
#CNX14
Business-Centric Reporting Tiles
Visualize Take Action Integrate
Need Screen Shot
![Page 11: #CNX14 - The Power to Predict: The How-To's of Personalized Content](https://reader038.fdocuments.in/reader038/viewer/2022103110/54732415b4af9fbe0a8b52b0/html5/thumbnails/11.jpg)
Track: Mobile & Web Marketing
#CNX14
Who we serve:• Our member base –
military, first responders and related government employees
• Our brands and tickets vendors.
![Page 12: #CNX14 - The Power to Predict: The How-To's of Personalized Content](https://reader038.fdocuments.in/reader038/viewer/2022103110/54732415b4af9fbe0a8b52b0/html5/thumbnails/12.jpg)
Track: Mobile & Web Marketing
#CNX14
Serving Those Who Serve Our Country and Communities
Who Qualifies?• 60 million
Americans
What we bring our members:
• 300+ Brands• Exclusive
partnerships with MLB and Ticketmaster
• 150+ Events• 75,000+ SKUs
![Page 13: #CNX14 - The Power to Predict: The How-To's of Personalized Content](https://reader038.fdocuments.in/reader038/viewer/2022103110/54732415b4af9fbe0a8b52b0/html5/thumbnails/13.jpg)
Track: Mobile & Web Marketing
#CNX14
Providing a Sales and Marketing Channel
• 1.2 million members• 100,000 new members
per month• 1.5M visits/month
and growing• 900K email list• Partnership driving 3M
additional Oauth members through military associations
![Page 14: #CNX14 - The Power to Predict: The How-To's of Personalized Content](https://reader038.fdocuments.in/reader038/viewer/2022103110/54732415b4af9fbe0a8b52b0/html5/thumbnails/14.jpg)
Track: Mobile & Web Marketing
#CNX14
How GovX Benefits
• Drives business decisions through increased ease ofdata visualization
• Builds campaigns and lists directly within the platform
• Allows for increased volume• Improves email
performance metrics
![Page 15: #CNX14 - The Power to Predict: The How-To's of Personalized Content](https://reader038.fdocuments.in/reader038/viewer/2022103110/54732415b4af9fbe0a8b52b0/html5/thumbnails/15.jpg)
Track: Mobile & Web Marketing
#CNX14
Campaign Samples – Search Data• Sending to smaller list sizes that were more targeted (Had searched
for similar brands) lead to a 114% increase in open rate and a 40% decrease in unsubscribe rate.
![Page 16: #CNX14 - The Power to Predict: The How-To's of Personalized Content](https://reader038.fdocuments.in/reader038/viewer/2022103110/54732415b4af9fbe0a8b52b0/html5/thumbnails/16.jpg)
Track: Mobile & Web Marketing
#CNX14
Campaign Samples – Search Data
• Even informed our batch sends. We didn’t build lists out of the data, but used the data to understand what people were looking for on the site and serve up those products to our entire audience.
![Page 17: #CNX14 - The Power to Predict: The How-To's of Personalized Content](https://reader038.fdocuments.in/reader038/viewer/2022103110/54732415b4af9fbe0a8b52b0/html5/thumbnails/17.jpg)
Track: Mobile & Web Marketing
#CNX14
#CNX14
Web and Mobile Analytics:Collecting Data in Real-Time and Making it Actionable
![Page 18: #CNX14 - The Power to Predict: The How-To's of Personalized Content](https://reader038.fdocuments.in/reader038/viewer/2022103110/54732415b4af9fbe0a8b52b0/html5/thumbnails/18.jpg)
Track: Mobile & Web Marketing
#CNX14
Take Control
• When is this available?
![Page 19: #CNX14 - The Power to Predict: The How-To's of Personalized Content](https://reader038.fdocuments.in/reader038/viewer/2022103110/54732415b4af9fbe0a8b52b0/html5/thumbnails/19.jpg)
Track: Mobile & Web Marketing
#CNX14
Take Control
• How can I get this?
![Page 20: #CNX14 - The Power to Predict: The How-To's of Personalized Content](https://reader038.fdocuments.in/reader038/viewer/2022103110/54732415b4af9fbe0a8b52b0/html5/thumbnails/20.jpg)
Track: Mobile & Web Marketing
#CNX14
Take Control
• How much does it cost?
![Page 21: #CNX14 - The Power to Predict: The How-To's of Personalized Content](https://reader038.fdocuments.in/reader038/viewer/2022103110/54732415b4af9fbe0a8b52b0/html5/thumbnails/21.jpg)
Track: Mobile & Web Marketing
#CNX14
Take Control
• What other features can I expect?
![Page 22: #CNX14 - The Power to Predict: The How-To's of Personalized Content](https://reader038.fdocuments.in/reader038/viewer/2022103110/54732415b4af9fbe0a8b52b0/html5/thumbnails/22.jpg)
Track: Mobile & Web Marketing
#CNX14
![Page 23: #CNX14 - The Power to Predict: The How-To's of Personalized Content](https://reader038.fdocuments.in/reader038/viewer/2022103110/54732415b4af9fbe0a8b52b0/html5/thumbnails/23.jpg)
Track: Mobile & Web Marketing
#CNX14
![Page 24: #CNX14 - The Power to Predict: The How-To's of Personalized Content](https://reader038.fdocuments.in/reader038/viewer/2022103110/54732415b4af9fbe0a8b52b0/html5/thumbnails/24.jpg)
Track: Mobile & Web Marketing
#CNX14
![Page 25: #CNX14 - The Power to Predict: The How-To's of Personalized Content](https://reader038.fdocuments.in/reader038/viewer/2022103110/54732415b4af9fbe0a8b52b0/html5/thumbnails/25.jpg)
Track: Mobile & Web Marketing
#CNX14
![Page 26: #CNX14 - The Power to Predict: The How-To's of Personalized Content](https://reader038.fdocuments.in/reader038/viewer/2022103110/54732415b4af9fbe0a8b52b0/html5/thumbnails/26.jpg)
Track: Mobile & Web Marketing
#CNX14
![Page 27: #CNX14 - The Power to Predict: The How-To's of Personalized Content](https://reader038.fdocuments.in/reader038/viewer/2022103110/54732415b4af9fbe0a8b52b0/html5/thumbnails/27.jpg)
Track: Mobile & Web Marketing
#CNX14
![Page 28: #CNX14 - The Power to Predict: The How-To's of Personalized Content](https://reader038.fdocuments.in/reader038/viewer/2022103110/54732415b4af9fbe0a8b52b0/html5/thumbnails/28.jpg)
Track: Mobile & Web Marketing
#CNX14
![Page 29: #CNX14 - The Power to Predict: The How-To's of Personalized Content](https://reader038.fdocuments.in/reader038/viewer/2022103110/54732415b4af9fbe0a8b52b0/html5/thumbnails/29.jpg)
Track: Mobile & Web Marketing
#CNX14
![Page 30: #CNX14 - The Power to Predict: The How-To's of Personalized Content](https://reader038.fdocuments.in/reader038/viewer/2022103110/54732415b4af9fbe0a8b52b0/html5/thumbnails/30.jpg)
Track: Mobile & Web Marketing
#CNX14
![Page 31: #CNX14 - The Power to Predict: The How-To's of Personalized Content](https://reader038.fdocuments.in/reader038/viewer/2022103110/54732415b4af9fbe0a8b52b0/html5/thumbnails/31.jpg)
Track: Mobile & Web Marketing
#CNX14
![Page 32: #CNX14 - The Power to Predict: The How-To's of Personalized Content](https://reader038.fdocuments.in/reader038/viewer/2022103110/54732415b4af9fbe0a8b52b0/html5/thumbnails/32.jpg)
Track: Mobile & Web Marketing
#CNX14
![Page 33: #CNX14 - The Power to Predict: The How-To's of Personalized Content](https://reader038.fdocuments.in/reader038/viewer/2022103110/54732415b4af9fbe0a8b52b0/html5/thumbnails/33.jpg)
Track: Mobile & Web Marketing
#CNX14
![Page 34: #CNX14 - The Power to Predict: The How-To's of Personalized Content](https://reader038.fdocuments.in/reader038/viewer/2022103110/54732415b4af9fbe0a8b52b0/html5/thumbnails/34.jpg)
Track: Mobile & Web Marketing
#CNX14
Custom Visualizations
![Page 35: #CNX14 - The Power to Predict: The How-To's of Personalized Content](https://reader038.fdocuments.in/reader038/viewer/2022103110/54732415b4af9fbe0a8b52b0/html5/thumbnails/35.jpg)
Track: Mobile & Web Marketing
#CNX14
Mobile Analytics
![Page 36: #CNX14 - The Power to Predict: The How-To's of Personalized Content](https://reader038.fdocuments.in/reader038/viewer/2022103110/54732415b4af9fbe0a8b52b0/html5/thumbnails/36.jpg)
Track: Mobile & Web Marketing
#CNX14
1
COLLECT
![Page 37: #CNX14 - The Power to Predict: The How-To's of Personalized Content](https://reader038.fdocuments.in/reader038/viewer/2022103110/54732415b4af9fbe0a8b52b0/html5/thumbnails/37.jpg)
Track: Mobile & Web Marketing
#CNX14
1 2
COLLECT VISUALIZE
![Page 38: #CNX14 - The Power to Predict: The How-To's of Personalized Content](https://reader038.fdocuments.in/reader038/viewer/2022103110/54732415b4af9fbe0a8b52b0/html5/thumbnails/38.jpg)
Track: Mobile & Web Marketing
#CNX14
1 2 3
COLLECT VISUALIZE ACTION
![Page 39: #CNX14 - The Power to Predict: The How-To's of Personalized Content](https://reader038.fdocuments.in/reader038/viewer/2022103110/54732415b4af9fbe0a8b52b0/html5/thumbnails/39.jpg)
Track: Mobile & Web Marketing
#CNX14
Track: Mobile & Web Marketing
#CNX14
Take the after-session survey!
Take the Survey in the Connections 2014 Mobile App
Join the Conversation!
Prizes!
$50StarbucksGift Card
Session speaker info
#CNX14
![Page 40: #CNX14 - The Power to Predict: The How-To's of Personalized Content](https://reader038.fdocuments.in/reader038/viewer/2022103110/54732415b4af9fbe0a8b52b0/html5/thumbnails/40.jpg)
Track: Mobile & Web Marketing
#CNX14
Track: Mobile & Web Marketing
#CNX14
Questions?Visit Campground
![Page 41: #CNX14 - The Power to Predict: The How-To's of Personalized Content](https://reader038.fdocuments.in/reader038/viewer/2022103110/54732415b4af9fbe0a8b52b0/html5/thumbnails/41.jpg)
Track: Mobile & Web Marketing
#CNX14
CUSTOMER JOURNEY SHOWCASE
MARKETING THOUGHT LEADERS
EMAIL MARKETING PRODUCT STRATEGY& ROADMAP
PERSONAL TRANSFORMATION
& GROWTH
SOCIAL MARKETING MOBILE & WEB MARKETING
DEVELOPERS HANDS-ON TRAINING
INDUSTRY TRENDSETTERS
CREATIVITY & INNOVATION
SALESFORCE FOR MARKETERS
ROUNDTABLES
![Page 42: #CNX14 - The Power to Predict: The How-To's of Personalized Content](https://reader038.fdocuments.in/reader038/viewer/2022103110/54732415b4af9fbe0a8b52b0/html5/thumbnails/42.jpg)
Track: Mobile & Web Marketing
#CNX14