#CNX14 - The Power of Personal Brand and How to Create Yours for Career Success
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Transcript of #CNX14 - The Power of Personal Brand and How to Create Yours for Career Success
Create Your Personal Brand
Power for Career Success
Session ROI
1. Why Do You Need a Brand?2. Develop Your Brand3. How to Leverage Brand in
Your Career
Your Story…Why it Matters
•Personal Transformation & Growth•Heightened Self-Awareness•Be Promote-able and Recruit-able
Personal Brand is NOT
•Title•Business Card•Job Description•Appearance
Who Are You?
•Whom Do You Aspire to Be?•How Do You Want to Be Perceived?
There Is No Reality – Only Perception!
Brand Barometer
•What do people think about you NOW?•ASK!
3-Part Brand
•Differentiate – Be Memorable•Consistency – Reliable, Trusted •Clarity – Walk Your Values Talk
Homework #1
•Define Your Core Uniqueness•Determine Your Value-Add•List 5 Qualities•Ask Circle of Trust to Weigh In
Develop Your Story
• I Use My Expertise at Work to…•My Expertise Adds Value by…•This Helps Colleagues/Customers to…•The Result is…
Personal Brands
•Steve Jobs•Oprah•Ellen •Donald Trump
Homework #2
• I Want to Be Known for…•My Personal Brand Personality is…•My Professional Values are…
It’s Up to You
•Refresh Your Brand •Change (or Create) Your Story•Be Pre-Emptive•Advocate for Others
Create a Culture of Acknowledgement
What you say or don’t say in EVERYinteraction drives perception!
Carla Harris – Expect to Win
.
Think Like a Publicist
•Position Yourself as a Thought Leader•Blog – Social Media•Media Interviews•Present at Conferences• Industry Leader/Influencer
Brand Audit
•Social Media• Interviews•Voice Mail Message•360 Reviews
Be Seen and Heard
•Manage Up•Show Up •Speak Up•Stand OutBe a Brand Evangelist!
Sweet Spot
•Your Strengths Intersect with the Company Needs•Employee Engagement is Up to You!
Take a Seat at The Table
• Introverts/Extroverts•The Table is Wherever You Are•Live Your Brand
Humble Confidence
•Toot Your Own Horn•Pay-it-Forward to Your Colleagues•Network Internally/Externally
Mentors and Sponsors
Identify what to stop doing that holds you back from achieving the success you deserve.
Sustain change to transform from good to great.
Take a Risk
•Stretch Goal•Dream Big•What Would You Do If You Weren’t Afraid?
What’s Your Brand Plan?
•You Market Clients, Services & Products with Ease•Now Focus on Yourself Because Nobody Else Will!
Your Leadership Brand
•Be Your Own Best Self Advocate• Influence Beyond Your Department •Help Others•How Can I Help You?
Self Promotion is Essential
•Survival of the Fittest•Celebrate Others•Write it Down!•Expand Your Comfort Zone
Brand Beyond Your Organization
•Be Searchable•Align with Other Influencers•LinkedIn - 300 Million Members•Public Speaking•Be a Go-To Guru
Brand Your Super Powers
•Dream Big and Sparkle!
Follow Me
.
My Pay-it-Forward
www.carolinedowdhiggins.com
Text 95577 - Caroline
Please Complete Online Survey
How Can I Help You?