CNW's Best of 2015: PR and Content Marketing
Transcript of CNW's Best of 2015: PR and Content Marketing
CNW'S BEST OF 2015: PUBLIC RELATIONS &CONTENT MARKETING
In 2015, we've seen countless amounts of PR tips & trickssplash over our news feeds and bounce into our inbox.
There’s always new lessons to be learned (or relearned)in an industry that’s constantly in flux. As we said earlierthis year, the literal definition of public relations hasn’treally changed, but the way that it’s executed has entirely.
Let’s take a look back at some of our top PR content from2015
Whether you’re still slogging your way through PRschool or you've been in the business for years, youknow how difficult it is to explain what exactly it is thatyou do.
In our post, WHAT DOES A PRPROFESSIONAL DO, we break down the seven pillarsof the PR profession.
PR professionals are a busy lot, and with heavyworkloads and limited resources it can be tempting tofall into the habit of just getting a single news release outbefore moving on to the next project.
In ONE IS THE LONELIEST NUMBER:THREE TIMES WHEN MORE IS MORE, we explorethree situations where doing more definitely trumpsdoing less
Canada is one of the very few countries in the world torecognize two official languages. For Canadianbusinesses, this often means producing marketing andcommunications campaigns in both English and French
In our post, DON'T FORGET THE FRENCH, wediscuss the importance of communicating in multiplelanguages.
When PR and communications professionals gatheredat the Canadian Public Relations Society’s (CPRS)National Conference in Montreal May 31st, they weretreated to an eyeopening conferenceopening keynotefrom Jaime Watt, Executive Chairman of Navigator.
Watt passed down TEN CRITICAL THINGS everycrisis communications professional simply must do.
We once again hosted our Breakfast with theMedia series across Canada, with this year's focus onthe business of online news.
In our 11 BUSINESS MEDIA RELATIONSINSIGHTS wrapup, we looked at eleven skills PRprofessionals can hone in order to work more effectivelywith media.
Our white paper, ALL PRESS IS GOOD PRESS:BEST PRACTICES FOR CREATING MEDIAFRIENDLY CONTENT, offers some best practices toget your content noticed by media and industryexperts.
PR has graduated beyond the top of the funnel, and
has an impact throughout all stages of the buyer’s
journey. How can PR pros demonstrate this impact?
Learn more in our white paper, EVOLUTION OF PR'S
ROLE IN THE MARKETING FUNNEL
Who delivered some great campaigns packed with greatPR and content marketing?
The CANADIAN OLYMPIC COMMITTEE'S#NOWORNEVER campaign successfully integratedpaid, earned and owned media and began byannouncing it's campaign via news release.
What PR and content marketing tips have you picked up
this year?
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