CNW Talk Mar. 2009 A Skeptic's Guide to Getting Started with Social Media
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Transcript of CNW Talk Mar. 2009 A Skeptic's Guide to Getting Started with Social Media
April Dunford
Rocket Launch Marketing
Mar. 24, 2008
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I’m not a social media consultant
My background is “traditional”
2
Social Media allows people to share
information and opinions online.
3
4
77%
Read Blogs
23%
Research Products
Online Data: Universal McCann Mar. 2008
Interactive
Little control
Anyone can do it
Fast
5
Customer communication/feedback
Identify fans and unhappy customers
Real-time communication/feedback
6
Conversations will be negative
(as well as positive)
You/Your brand WILL be
attacked (fairly and unfairly)
You WILL mess up
7
Blogging
YouTube/Flickr
Social Media Networks
Social campaigns
8
“IBM's brand is best represented by its people” - IBM Social Computing Guidelines
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10
11
Reporter just said to me “when the media
calls you, you jump, ok!” Why when I’m not
selling? Newspapers will get what they
deserve
hey april - you. seriously. .. you.
12
A slow news week
Timely topic
Available spokesperson
Low risk
13
Chicago Tribune, LA Times, Globe and Mail
Around 30 blog reactions
I’m still getting calls 14
An announcement without “An Announcement”
Hot topic
Great spokespeople – smart, passionate
Very visual content
15
132 Articles: Globe and
Mail, GigaOm, CNET,
Red Herring, ITWeek,
Yahoo News.
100 unique visits per day
on our blog in first week.
Media signal almost 7
Million
16
Monitor and Listen
Right People
Right Goals
Integrate
Close the Loop
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