CMS Expo 2011 Keynote - The Elephant in the Room
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Transcript of CMS Expo 2011 Keynote - The Elephant in the Room
The Elephant in the Room
Scott Liewehr (@sliewehr) Outsell’s Gilbane Group | CMPros
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#CMSX Rocks
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“The anti-conference conference”
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“I think you just came up with a keynote topic”
- John Coonen
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Open Source WCM needs to change to maintain relevance in the
enterprise beyond the next 5 years
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Is WordPress a WCMS or not? The meme that started it all (for me)…
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One word: Relentless
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“We don’t see things as they are, we see them as we are.”
- Anais Nin
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More passion than I’ve ever seen
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The Open Source WCM community has earned the right to be proud
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You even changed his mind!
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Open Source has gone mainstream
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Even the big analyst firms are rating Open Source WCM…
Oh, wait, nevermind…but they should!
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Pushed the envelope…
Speed to market Vendor lock-in
Developer community Interoperability à CMIS
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BUT it’s still a cost-reduction story (for the business folks)
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Poll of enterprise converts: Why Open Source WCM? – Lower cost: 43% – Reduced dependence on vendors: 21% – Flexibility: 18% – Performance: 6% – Security: 4% – Reliability: 2% – Other: 7%
Source: 451 Group
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How important is cost savings in your adoption of Open Source?
38% Very Important 38% Important 23% Somewhat Important 0% Not Important 1% Don’t know
Source: 451 Group
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“where cost and speed to market are both critical factors, open source software can play a key role in helping organizations develop the
capabilities they need to achieve high performance quickly and at reduced cost” - Accenture Report
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Screw that!
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When evangelizing to business / enterprise folks, advocates have to
stop playing the cost card
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Open Source WCM 2011 =
IT Offshoring 2006
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Pilots and prototypes
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We need to focus on business value even further
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Take Web Engagement Management, for instance…
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“By year-end 2013, over 60% of the 100 most popular websites will
actively seek out and respond to new activity patterns [WEM]”
- Gartner
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“Demands of online marketing professionals have outstripped the
functionality of WCM systems” - Gartner
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Open Source remains the domain of the “geeks”
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“Code is not an asset, it’s a liability”
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WCM is no longer a technology solution, it’s now a business solution
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Key challenge for Open Source WCM:
WCM RFPs led by IT: 2008 – 78% 2010 – 63% 2012 – 50%?
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When Open Source is selected, the process is different
In those cases, there is an early bias
toward Open Source
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Open Source will continue to gain ground, but it will give up the “high
ground”
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“If FLOSS is to make the societal paradigmatic changes it promises to, then it will need to move to a greater
audience”
- David Nalley, “Open Source Is More Than Throwing Code”, opensource.com
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“Our ability to learn from the commercial vendors is even more
important than our need to learn from each other”
- Dries Buytuart, 5/2/11, @ CMS Expo
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So…
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“Content Management Is Dead, Long Live Content Management”
- Robert Rose
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It’s not about managing data, or enabling Judy to edit the website without knowing html. Rather, it’s about managing business outcomes.
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It’s time for Open Source to wield its mighty stick and lead this charge
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Thank you. Scott Liewehr Outsell’s Gilbane Group | CMPros New York, NY, USA @sliewehr | [email protected] Please support www.slcd.org