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Drupal Group 4Zhang Yuanyuan : 70381@student.hhs.se

Zhong Wei :70382@student.hhs.se

Chi Mingli :70365@student.hhs.se

Guo Xing :70368@student.hhs.se

Agenda

• Background

• Market Analysis

• Competitive Advantage

• Sustainability

• Strategy

• References

Background

• Categories: Content Management, Social Media

• Founded: 2001

• Chief Officer: Dries Buytaert, President

• Key Product: Drupal 6.4

• Objectives: Developing a leading edge open-source content management system that implements the latest thinking and best practices in community publishing, knowledge management, and software design.

• Resources & Capabilities: +3500,000 registered members in 40 languages, +600 developers for core, +800 developers for contribution. A well organized and structured organization with dedicated members.

Market Analysis

• Low/no threat of substitutes

• Low bargaining power of suppliers

• Many competitors and high rivalry

• Bargaining power of buyers is quite high

• Profit potential is high in intra industry comparison

Competitive Advantage

• Reputation

－ High name recognition

－ Drupal won the CNet Webware 100 and was second runner-up (by one vote) in the Packt Publishing Open Source Content Management System Award in 2006, 2007 and 2008.

Competitive Advantage

• Community +3500,000 registered members in 40 languages, +600

developers for core, +800 developers for contribution. A well organized and structured organization with dedicated members.

Competitive Advantage

• Product Differentiation

Drupal is very simple to use and easy to administer. User permissions are granular, so administrators can easily control the features users have access to. It is also a multi-site management software. In addition to meeting basic web requirements, it provides many advanced features that make it a good option for intermediate-level web sites.

Sustainability

• Reputation

• Community

• Target Customer Differentiation

Intermediate-level web sites

Strategy

• Product Position Standard Product: a core product/service with basic features

Customization: Based on core product, adding features best meet customer requirements.

• Distribution Channel Cooperating with partners to gain more market share.

• Simply Initiation Process Compared with competitors, more time needed to install and

learn how to use it.

References

• WWW.eZ.no

• http://drupal.org/

• http://www.joomla.org/

• Should eZ enter the U.S. market?- Competitor Analysis, Christian Stromberg Fredrik,Jonsson Daniel, Andersson, Lynn Zhong

• Should eZ enter the U.S. market?- Industry Analysis, Anna Nordström Patrick Leuthard Ulf Lockowandt

• eZ Publish-Cross Media Publishing

• Evaluation of Open Source (OS) Content Management Systems (CMS): Alfresco, Drupal, and Joomla!, Chantel Brathwaite

Thank you !

Group 4

2009-1-21