CMS Activities for 4 th July 2012
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Transcript of CMS Activities for 4 th July 2012
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Dave Barney et al, CMS Communications Group Report on July 4th
CMS Activities for 4th July 2012
IPPOG/EPPCN Meeting, 30th November 2012
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Dave Barney et al, CMS Communications Group Report on July 4th
CMS Activities for 4th July 2012• Prepared “CMS Statement” giving details on the result
– Translated into 24 languages by CMS collaborators in 1-2 days– For the Press, but also for CMS Collaborators who would talk to
the press!
• Prepared static and animated event displays of Higgs candidates
• Uploaded event displays, plots, photos to CDS• Participated in production of explanatory videos (e.g. CERN
News, “What is the Higgs?” etc.)• Prepared texts to explain things such as “blinding” • Prepared CMS physicists to talk to the
press/public/teachers, at CERN and at ICHEP• Used Social Media before/during/after seminar
IPPOG/EPPCN Meeting, 30th November 2012
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Dave Barney et al, CMS Communications Group Report on July 4th
65,000 Downloads of the CMS statement in
24Languages
Prepared materialCMS Statement articles, images, videos, links …
124,000 Web pages viewed
(in week of seminar)http://cms.web.cern.ch/news/observation-new-particle-mass-125-gev
6,600Press articles
used text from the CMS
statement
IPPOG/EPPCN Meeting, 30th November 2012
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Dave Barney et al, CMS Communications Group Report on July 4th
CMS made effective use of social media
https://twitter.com/CMSexperiment
5.1 millionpeople on Twitter received the
CMS announcement:“ We have observed a new
boson […] ”
https://plus.google.com/+CMSExperiment/posts
http://www.facebook.com/CMSexperiment
IPPOG/EPPCN Meeting, 30th November 2012
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Dave Barney et al, CMS Communications Group Report on July 4th
136,000YouTube views of CMS
collision animations
http://www.youtube.com/user/CMSExperimentTV/videos
IPPOG/EPPCN Meeting, 30th November 2012
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Dave Barney et al, CMS Communications Group Report on July 4thIPPOG/EPPCN Meeting, 30th November 2012
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Dave Barney et al, CMS Communications Group Report on July 4th
See the full media report on the 4th July seminarhttps://cms-docdb.cern.ch/cgi-bin/PublicDocDB//ShowDocument?docid=6469
Many thanks to everybody in CMS who helped!
IPPOG/EPPCN Meeting, 30th November 2012