CmpE 25 9/27/2011 – 9/29/2011. Intellectual Property Why are intellectual property rights...
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CmpE 25 9/27/2011 CmpE 25 9/27/2011 – 9/29/2011 – 9/29/2011
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Transcript of CmpE 25 9/27/2011 – 9/29/2011. Intellectual Property Why are intellectual property rights...
CmpE 25 9/27/2011 – CmpE 25 9/27/2011 – 9/29/20119/29/2011
Intellectual PropertyIntellectual Property
Why are intellectual property rights Why are intellectual property rights important?important?
Intellectual PropertyIntellectual Property
Why are intellectual property rights Why are intellectual property rights important?important?• Encourage development of new Encourage development of new
intellectual property.intellectual property.• Develop new industries.Develop new industries.
What is the impact on you?What is the impact on you?
Intellectual PropertyIntellectual Property
What are Intellectual Property rights What are Intellectual Property rights impact on you?impact on you?• Greater reliance Intellectual Property for Greater reliance Intellectual Property for
the creation of wealth.the creation of wealth.• Greater difficulty in protecting Greater difficulty in protecting
Intellectual Property rights.Intellectual Property rights.
Intellectual PropertyIntellectual Property
Technologies impactTechnologies impact• PositivePositive
Creation of types of IPCreation of types of IP• Music, Video, Art, Games, KnowledgeMusic, Video, Art, Games, Knowledge
Information has valueInformation has value• Technology has made even small bits of Technology has made even small bits of
information valuable.information valuable.
• NegativeNegative IP is now easy to copyIP is now easy to copy Existing methods of protection no longer Existing methods of protection no longer
workwork
Intellectual PropertyIntellectual Property
What is the impact of “Terms of What is the impact of “Terms of Service” on intellectual property?Service” on intellectual property?
AssignmentAssignment• Look at two terms of service agreements Look at two terms of service agreements
for products/services you use.for products/services you use. For each note three things that you believe For each note three things that you believe
are significant.are significant.
Terms of ServiceTerms of Service
What are terms of service?What are terms of service?
Terms of ServiceTerms of Service
What are terms of service?What are terms of service?• A contract between the provider of a A contract between the provider of a
service and the consumer of that service and the consumer of that service.service.
• An agreement written in legal terms that An agreement written in legal terms that are often not understood by the are often not understood by the consumer.consumer.
Terms of ServiceTerms of Service
What is generally in “Terms of What is generally in “Terms of Service?”Service?”• Acceptance of termsAcceptance of terms• Ability to modify termsAbility to modify terms• Proprietary rightsProprietary rights• Content license from youContent license from you• Exclusion of warrantiesExclusion of warranties• Legal termsLegal terms
Terms of ServiceTerms of Service
Are terms of service one sided?Are terms of service one sided?
Terms of ServiceTerms of Service
Are terms of service one sided?Are terms of service one sided?• What does the user pay?What does the user pay?• What does the service provider provide?What does the service provider provide?
Why would the service provider Why would the service provider provide something for nothing?provide something for nothing?
Terms of ServiceTerms of Service
What is the real product that What is the real product that Facebook, GoogleDocs etc sell?Facebook, GoogleDocs etc sell?
Terms of ServiceTerms of Service
Service providers sell an audience or Service providers sell an audience or market to advertisers.market to advertisers.
The users of Facebook are its product The users of Facebook are its product not its customers.not its customers.
Terms of ServiceTerms of Service
Are terms of service fair?Are terms of service fair?
Terms of ServiceTerms of Service
What is the impact of an advertising What is the impact of an advertising based business model?based business model?• We become a much more consumer We become a much more consumer
based society.based society. Are we willing to pay for the services Are we willing to pay for the services
if they are no longer free?if they are no longer free?
Terms of ServiceTerms of Service
How dependent on those services are How dependent on those services are we?we?
Are those service providers too big to Are those service providers too big to fail?fail?
ReviewReview
What have been the general topics What have been the general topics we have covered?we have covered?
What are you expected to know?What are you expected to know?• Be able to identify the issues.Be able to identify the issues.• Describe what aspects of technology Describe what aspects of technology
cause the issue.cause the issue.• Support your statements with examples.Support your statements with examples.
ReviewReview
What are the characteristics of What are the characteristics of today’s technology?today’s technology?• Low costLow cost
Massive marketMassive market Cost does not prohibit useCost does not prohibit use
• Global marketGlobal market Infrastructure in placeInfrastructure in place
• Speed and capacitySpeed and capacity Search and never delete Search and never delete
Review Review
Borders Borders • Why are they important?Why are they important?• What is technology’s impact on borders?What is technology’s impact on borders?• How do governments react to How do governments react to
technology’s impact?technology’s impact? Borders impactBorders impact
• On individualsOn individuals• On businessesOn businesses
ReviewReview
Where do transactions in cyberspace Where do transactions in cyberspace actually take place?actually take place?
Where does a transaction in a virtual Where does a transaction in a virtual space take place?space take place?
ReviewReview
What issues are created when What issues are created when existing laws have not allowed for existing laws have not allowed for changes in technology?changes in technology?• Sales taxSales tax• CensorshipCensorship• GamblingGambling• PornographyPornography
ReviewReview
Technology’s impact on speechTechnology’s impact on speech• Nothing is forgottenNothing is forgotten• Speech is globalSpeech is global• What is the context for internet speech?What is the context for internet speech?• What are the consequences of internet What are the consequences of internet
speech?speech?• Laws concerning speechLaws concerning speech
Public personPublic person RemediesRemedies
ReviewReview
Intellectual PropertyIntellectual Property• What is it?What is it?• How has technology impacted the How has technology impacted the
traditional view of intellectual property?traditional view of intellectual property?• What are the issues?What are the issues?
Review Review
Terms of ServiceTerms of Service• What are they?What are they?• Are they one sided?Are they one sided?• Who is in control?Who is in control?• Why do we accept them?Why do we accept them?• What are our options?What are our options?
