CMO Report: Bridging the Digital Divide
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Transcript of CMO Report: Bridging the Digital Divide
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The CMO and 5 Expanding Expectations • Expectation 1: Take On Topline Growth • Expectation 2: Own the Customer Experience • Expectation 3: Dig Into Data-Based Insights • Expectation 4: Operate in Real Time • Expectation 5: Master the Metrics that Matter
Take On Topline Growth Expectation 1
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Own the Customer Experience Expectation 2
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Dig Into Data-Based Insights Expectation 3
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Operate in Real Time Expectation 4
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Master the Metrics that Matter Expectation 5
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CMO Profile and Methodology
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Get the full report: exacttarget.com/digital-divide