#4AsCreateTech

CMO INNOVATION SPOTLIGHT: Innovation Partnerships & The Responsibility Imperative

Bret Sanford-Chung VP, CMO Executive Partner Forrester @forrester Jennifer Cohan President, New York Edelman

@EdelmanPR

Maura Tuohy Global Director, Marketing Mozilla, Firefox

@mtuohy Moderator:

Catharine Hays Co-Author, “Beyond Advertising” Co-Host, “CMO Spotlight”, SiriusXM C Hays Collaborations

@catharinehays

Source: 2018 Edelman Earned Brand. Q17. Please indicate how much you agree or disagree with the following statements. 9-point scale; top 4 box, agree. 8-market average.

8

Percent who agree

People Believe in Brands as an Effective Force for Change

53Brands have better ideas for solving our country’s problems than government

46Brands can do more to solve social ills than government

%! %!

From the products we build to the way we run our marketing department

humans are our motivators, not profit. Whether this is updating default

settings in private browsing to block obnoxious ad trackers, pulling our

advertising from Facebook or suing the FCC over net neutrality we fight for

our users through our products, policies and ethos.

WE RESPECT OUR USERS

@mtuohy

@mtuohy

@mtuohy