CMM 201 Foundations of Mass Communication 1 BOOKS Chapter Four.
Transcript of CMM 201 Foundations of Mass Communication 1 BOOKS Chapter Four.
CMM 201 Foundations of Mass Communication
1
BOOKS
Chapter Four
CMM 201 Foundations of Mass Communication
2
J.K. Rowling
• 1997• Age 28• Finished her first book• Harry Potter and the
Sorcerer’s Stone
CMM 201 Foundations of Mass Communication
3
Harry Potter
• A sequel a year• By 2000, 35 million
copies in print• In 2001, sales passed
$100 million.
CMM 201 Foundations of Mass Communication
4
Johannes Gutenberg
• He did NOT invent the printing press
• He invented the systen of moveable metal type
• When 1446• An instant and
permanent revolution
CMM 201 Foundations of Mass Communication
5
More on Gutenberg
• By 1500, nearly 40,000 books had been printed
• End of the “scribists age” and the beginning of truly MASS communication
• He printed 200 Bibles – one sold in 1978 for $2.4 million
• He died a pauper
CMM 201 Foundations of Mass Communication
6
Books Facts
• They define our national culture.
• Book publishing in America began in 1638 – the Cambridge Press
• Colonial Period - elitist
CMM 201 Foundations of Mass Communication
7
More Books Facts• Name at least one of four uniquely
American novels of the 1800’s. (p. 30)• Two kinds of books – trade and text• Total US book industry -- $24 billion
annually• Who is Jeff Bezos? (p. 45)• What is the typical royalty of a trade book?
(p. 36)